Red Five Communications is a content development company that focuses on the needs of small businesses.What is content development? It is the communications and messaging used by businesses to inform, educate, entertain, and entice their customer base. The platforms most often used to get this messaging out to customers include social media, e-newsletters, native advertising (ie, promotional articles submitted to local publications), and brochures. What I can offer small businesses is years of experience in harnessing the power of the written word to accomplish their objectives. People are not interested in being sold to. What they want is practical, applicable information that will help them make informed decisions. Incorporating this perspective into written communications is not always easy. The wrong messaging can alienate your audience. The right messaging can can turn a reader into a loyal customer. I offer a wide variety of serves ranging from a nominal "second set of eyes" consultation to full content development and social media management. Please message me to schedule a free consultation.

Provide consolidated editorial leadership and brand management for all content development sectors of the Life Science Division.Responsibilities include but are not limited to the following:+Manage all editors and content developers in the Life Science Division+Spearhead market research+Staffing transitions +Provide yearly reviews and/or segmented reviews+Develop strategies to improve efficiency and expand revenue+Consult on staffing issues with a focus on maximizing productivity and workflow+Brand management of all Life Science properties with a focus on audience development, revenue streams+Partner with the sales division to customize client-supported opportunities: collaborate on proposals, attend sales calls, execute MSAs and SOWs, serve as point person for confidentiality agreements, serve as a liaison between the editorial and sales department to ensure content quality and value+Manage timelines for the execution of all projects+Consult with the Production Director on publishing costs+Develop, manage, and execute all special projects in the Life Science Division, both single-sponsored and multi-sponsored+Operate the day-to-day special projects program within the Life Science Division+Provide customer service during project initiation, development, and completion+Provide needs assessments and guidance on project proposals+Collaborate on and manage readership and web traffic initiatives including surveys, redesigns, editorial board development, contests, and other readership-bolstering activities +Develop and execute cross brand opportunities such as shared resources, shared content, and shared Web links+Improve and guard content quality—provide feedback on content as needed+Represent the Life Science Division in an editorial capacity+Collaborate on budget issues +Train in various Medical Legal Regulatory Review Initiatives as well as CIA programs+Manage freelancers+Write, edit, and proofread content

Manage projects and develop content in various media for the managed care and long-term care audience.

Manage the creation and delivery of sales idea and best practices magazines for career agency sales audiences. Content development and production of marketing materials for agency distribution group, including product and concept packaging. Tasks include interviewing, writing, editing, managing approvals, design direction, print coordination and delivery. Project management of “meeting in a box” and sales idea CD-ROMs. Relationship management with partners throughout the Marketing organization. Develop and implement strategic field communication plans using mix of communication vehicles for variety of audiences. Manage the day-to-day operations of field publications using a contributor model. Interviewing, writing, researching, editing, proofreading and fact-checking articles, directing design, tracking approvals, coordinating print and distribution.

● Complete editorial responsibility for Physician’s Money Digest, a monthly personal finance magazine for doctors with a circulation of 180,000 nationwide and its corresponding Web site. ● Determined and executed the editorial mission of the publication ● Maintained #1 ranking in cover-to-cover readership● Developed content, including an editorial calendar balancing audience and client needs● Organized the layout of each issue ● Calculated and submitted budgetary needs—saved over $12,000 in production costs alone ● Represented the publication at conventions and other promotional events ● Managed staff including the Editor-in-Chief ● Worked with contributing authors and assigned to freelancers● Launched and maintained Web site initiatives—Editor’s Blog, podcasts, and E-newsletters● Doubled Web traffic in the course of a year● Oversaw publication and Web site redesigns● Handled final reads, all levels of editing, and writing

Oversaw the day-to-day editorial process of Physician’s Money Digest, Physician’s Money Digest: OB/GYN Edition, Dentist’s Money Digest, Generic Pharmacy Report, More Than Medicine, and MD Life. Reported to the Editor-in-Chief. Was promoted from the position of Associate Editor.

Coordinated the editorial process of a monthly clinical journal, Medical Crossfire and its custom projects. Also contributed to organizing a major medical conference held in NYC. Additional responsibilities included: writing, maintaining the editorial calendar, corresponding with authors, overseeing manuscript development, research, and copy-editing. Reported to Group Editor.