Lisa Crandall Email & Phone Number

United States

Freelance marketing, design, and web development services with a specialization in indie publishing and author marketing. Since 2018, I’ve primarily focused on creating websites for authors, which includes custom theme development, setting up landing pages, and integrating with their marketing email service.You can view my portfolio at lisaacrandall.com.

Burlington, Vermont, United States

My first deep-dive into the HubSpot ecosystem, this was a wonderful opportunity to learn more about creating sites using principles of growth-driven design. I built custom themes and modules for HubSpot CMS using HubSpot’s templating language, HubL, including dynamic content using HubSpot’s native database tool, HubDB.I enjoyed working on complex modules that required engineering the Hubspot CMS fields to maximize user experience within the page editors. Other custom modules included a… Show more My first deep-dive into the HubSpot ecosystem, this was a wonderful opportunity to learn more about creating sites using principles of growth-driven design. I built custom themes and modules for HubSpot CMS using HubSpot’s templating language, HubL, including dynamic content using HubSpot’s native database tool, HubDB.I enjoyed working on complex modules that required engineering the Hubspot CMS fields to maximize user experience within the page editors. Other custom modules included a search tool that relied on data from Google Maps APIs and custom keyframe animation with Sass.While some sites had full designs delivered via Sketch, Figma, or InVision, others required additional design work on my part. I also worked with the rest of my team to perform Quality Assurance testing and updates. Show less

Chandler, Arizona, United States

As a frontend developer on the marketing team, this role primarily involved developing internal web applications and improving UX/UI on existing applications.I worked in React with TypeScript to build web applications for internal use, like an app that automatically generated sales flyers using data from a REST API call to a database.

Tempe, Arizona

In 2020, I joined the founding team at Highnoon, a full-service agency created by the teams at Lucid Agency and Bigfish Creative Group.This meant continuing my work from Lucid Agency while assisting with the transitions that came from merging multiple teams to create a new company and working with leadership and the new project management team to streamline and create new processes.Some other changes included transitioning from a development team of one to a team of four and… Show more In 2020, I joined the founding team at Highnoon, a full-service agency created by the teams at Lucid Agency and Bigfish Creative Group.This meant continuing my work from Lucid Agency while assisting with the transitions that came from merging multiple teams to create a new company and working with leadership and the new project management team to streamline and create new processes.Some other changes included transitioning from a development team of one to a team of four and eventually offloading some of my day-to-day tasks to other teams while spending more time on larger WordPress development projects (building custom themes with Advanced Custom Fields) and learning to manage version control on a multiple-developer project using Git.However, with all the changes, I also ended up jumping in to assist other teams as needed, which meant taking on non-development tasks like owning organic social management for one client and the setup and management of dozens of Google Business Profiles for another. Show less

Tempe, Arizona

As a development team of one, I was responsible for managing dozens of client sites, including managing hosting in multiple environments, migrating sites to different servers, installing SSL certificates, and configuring DNS records.I user tested development projects with communication and accessibility in mind, ensuring finished products of high quality that met brand standards. I setup and troubleshot configurations with marketing automation platforms and CRMs, including Salesforce… Show more As a development team of one, I was responsible for managing dozens of client sites, including managing hosting in multiple environments, migrating sites to different servers, installing SSL certificates, and configuring DNS records.I user tested development projects with communication and accessibility in mind, ensuring finished products of high quality that met brand standards. I setup and troubleshot configurations with marketing automation platforms and CRMs, including Salesforce, Pardot, HubSpot, Marketo, Zapier, Omniconvert, and Instapage.I managed the Client Support Queue, including scoping projects, providing updates, and setting expectations for deadlines. I also conducted client training meetings and created custom WordPress documentation for new sites. Show less

Orlando, Florida

As an undergrad I had always wanted to participate in the Disney College Program, but the timing never felt right. So when I was eligible to participate again after taking graduate courses, I decided to spend a semester in Florida learning everything I possibly could while working as a Merchandising Cast Member in Disney's Animal Kingdom.I was able to attend seminars for Communications and Event Operations, attend behind the scenes tours of the park, and hear from employees in various… Show more As an undergrad I had always wanted to participate in the Disney College Program, but the timing never felt right. So when I was eligible to participate again after taking graduate courses, I decided to spend a semester in Florida learning everything I possibly could while working as a Merchandising Cast Member in Disney's Animal Kingdom.I was able to attend seminars for Communications and Event Operations, attend behind the scenes tours of the park, and hear from employees in various business segments. I also learned about delivering top-tier customer service for guests of all ages, utilizing Disney’s Four Keys Basics: Safety, Courtesy, Efficiency, and Show. Show less

As a document designer, I worked as part of a team to redesign the department’s report templates as part of an ongoing rebranding campaign. This included creating a new color pallet, redesigning tables and figures, and testing and editing the InDesign template. I also documented style changes and helped prepare user guides and style guides for internal use, including an interactive SharePoint site.In addition to reports, I created internal and external deliverables like meeting programs… Show more As a document designer, I worked as part of a team to redesign the department’s report templates as part of an ongoing rebranding campaign. This included creating a new color pallet, redesigning tables and figures, and testing and editing the InDesign template. I also documented style changes and helped prepare user guides and style guides for internal use, including an interactive SharePoint site.In addition to reports, I created internal and external deliverables like meeting programs and recruiting materials and made sure everything was printed and bound correctly. Show less

Logan, Utah

As continuation of my summer internship in a part-time role, I continued to write and format Discover 4-H curriculum, as well as worked on press packages for 4-H events, including press releases. I also created an internal and external communication survey for marketing purposes.

Developed curriculum for Discover 4-H, a peer-reviewed series published by Utah State University Extension. I worked independently to write curriculum and lay out content in the series format using Adobe InDesign and created and edited graphics in Adobe Illustrator. I collaborated with other curriculum authors and interdisciplinary teams (marketers, graphic designers, editors) to make changes to documents, and I assisted with other projects as needed.

Worked with International Students to help them build conversation skills during Teaching English Afternoons (TEA Time). Along with my co-coordinator, I planned weekly activities that revolved around building communication and language skills and coordinated volunteer schedules.

Designed poetry broadsides for Helicon West, a community open mic night sponsored by the USU Writing Center and the Logan Library.

Logan, Utah

Tutored students of all levels and disciplines in writing composition, both in-person and online. This required me to quickly analyze and identify students’ strengths and weakness and adapt sessions to meet their individual needs, prioritizing within the time constraints. It also was an opportunity for continuous improvement, where we set goals and evaluated progress on a regular basis.

Wrote email marketing campaigns for small businesses.

Bachelor Of Science (Bs), English, Professional And Technical Writing Emphasis

Activities and Societies: Society for Technical Communication (USU Chapter) Studied a variety of technologies and software in areas such.

Graduate Coursework, Visual Communication Design

Associate Of Arts (A.A.), English