Lisa Dodson Email & Phone Number

Louisville, Ky, Us

United States

Client Success Manager | Vendor Showcase Partner Landing Page Product OwnerConduct daily client calls for a book of 75 clients: relationship building managing contract deliverables. Present QBRs for each contract product purchased. Manage backend operations for accuracy: Performance Insights Dashboard; Salesforce CRM; Media Awareness postings; Vendor Showcase Partner landing page profiles; work internally with other product owners to ensure client product program success.Vendor Showcase Partner Landing Page – Product OwnerDeveloped and published “Global” partner pages through WordPress for all 3 divisions of Wellesley; ERP Today; Mastering SAP and SAPinsider.org. Research current content for updates to published pages. Researched and designed all “new” partner pages prior to initial kick-off call with new client contracts. Daily posting of Media Awareness content written by internal editorial team to each program contracted client partner landing page. Trach success of each post; updated contract fulfillment master. Attach thumbnail images; resize if necessary; update topic category tags to optimize member search results.Member OnboardingFirst point of contact for new memberships walking through of the website for best experience. Contact every 6 weeks for continued support of the membership opportunities. Email communications for customer support.Expert | Event Speaker ManagerCommunicate monthly with experts for content submissions. Track topics & submission date; update publishing schedule; newsletter inclusions; social media postings; prepare individual published content articles engagement reports monthly for each expert, 30-60-90-day reviews. Design & publish expert landing pages maintaining updates with published content and or all changes requested by the expert. Actively recruiting of new experts to the program; grew the program to 144 active content producing experts within first 6 months of managing the program.

Whitney, Texas

Introduction of partnership opportunities for brands within every facet of the industry. Researching competition for innovative growth opportunities. Aligning education for advancement speaking on all levels of the industry with certifications.

Whitney, Texas

CBD Snapshot Magazine, the first national newsstand publication dedicated to covering the rapidly growing CBD product market. CBD Snapshot aims to be THE trustworthy resource to help filter out the noise and provide a fast track path to information that matters for consumers and their families.

Executive Director of Retail Development & Custom Publications / Advertising Sales Manager Central Market with Active Interest Media featuring Amazing Wellness Magazine & Better Nutrition Magazine! Executing the growth and development; spreading the education to our audience!

Recruited to manage sales within retail, working with broker and reporting to the Director of Customer Development, responsibilities include promotions, order writing, advertising budgets, pilot programs to determine profitability, development of new business, competitive positioning, new products, merchandising, training of field representatives within the broker community. · Sales presentations · Consumer Seminars hosted and conducted· National and Regional trade shows· Weekly retail appointments for business planning· Shelf placement of new items· Assisted development of distributor business· Managed budgets of individual accounts· Successfully implemented programs for growth of Key CARE accounts· Staff trainings of the category· Utilization of Salesforce.com program· Analyze sales trends & movement reports at retail level

Managed sales in: Midwest, Rocky Mountains, North West and South West trained, mentored and directed Brokers for each region, national accounts sales, provided sales leadership and innovative strategic plans and processes critical to maintaining competitive edge, and ensured long-term mutually beneficial customer relationships. · Increased sales 38% for each market through effective staff development· Secured Wild Oats national placement for product line· Controlled expenses not to exceed budget· Opened new channel of distribution· Assisted in new product development· Developed national promotional outline

Recruited to manage retail sales associates, for food broker in the Midwest; reporting to the Vice President of the company. Responsibilities include staff training and development, new business development, market positioning, new product introductions, building strategic partnerships; and building and maintaining client relationships. Direct a team of 11 associates within 9 states.· 2003 Market sales increased 67% to date· Distribution of new product placement 89%· Create and present training; given on a quarterly basis· Developed “Low Carb Tasting Fairs” for key retail accounts· Decreased distributor overstocks with “Sales Presentation Sheets”· Developed “Monthly Sales Plans” for direct focus of business· National and Regional trade shows· Key retail promotional programs developed and implemented· Appointed to the position of “Retail Business Manager for Atkins Nutritionals”· October 2003 highest case sales in the history of ASM

I was recruited during start up for inside sales, transferred to accounts payable then to purchasing department as Assistant Buyer. I worked into Senior Category Manager with buying duties in frozen, 3200 items. Trained Junior Buyers; hosted new item committee meetings; inventory management; P&L; advertising contracts; set up of specialty trade with Walmart; broker meetings; training of other divisions on new computer systems implemented, acting Director of Purchasing for 8 months. · Out of stocks held below 2%· Product turns increased 32%· Inventories held to company expectations· Improved broker relationships· Increased off invoice promotions 23%· First shipment to Walmart 100% fill