• Identify appropriate customer marketing strategies and develop plans to drive growth within a $1.4B business.• Manage a talented team of leaders responsible for driving agile squad teams anchored to key business OKRs.• Serve as a “connector” and trusted partner between Segment and Marketing, partnering closely with business leaders to translate business objectives into impactful marketing strategies and plans.• Leverage customer insights, competitive intelligence and analytics to translate business goals into marketing strategies.• Partner closely across the marketing organization to bring strategies and omnichannel campaign plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.• Continually monitor success of strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

• Developed enterprise brand campaign strategy, annual plans and roadmap in collaboration with key stakeholders.• Led due diligence and integration efforts with the business units and strategy teams - identifying business priorities, target audiences and key propositions to shape integrated campaign strategy.• Served as consultant on Industry Practice Group initiatives, providing strategic planning and ABM programs to upsell and cross-sell to many of our most high-profile Corporate customers.• Analyzed customer research and market dynamics to support the development of enterprise positioning and messaging strategy, identifying common themes across diverse audiences. • Translated integrated campaign strategy into a clear message framework to brief internal partners and agencies; acted as a sounding board to ensure execution meets strategic intent.• Partnered with creative and advertising agencies to inform and influence campaign creative and media plans.• Oversaw campaign activation efforts to drive testing, optimization and increased impact.

• Direct strategic marketing growth, customer engagement and retention campaign plans in close alignment with Sales, Product Marketing and Central Marketing leadership.• Lead Campaign Development team, supervising team of marketers with a strong focus on learning and continuous professional development.• Leader of strategic alignment workstream of Segment, Sales, Telemarketing and Product Marketing leaders, with a strong focus on demand generation evolution.• Oversee the planning, execution and measurement of marketing campaigns across digital, social media, email and events to drive demand and sales attribution.• Manage an integrated marketing budget tied to key programs and tactics with strong focus on ROI.

• Developed and executed strategic go-to-market efforts related to sales readiness and customer communications for the new suite of solutions.• Responsible for driving product marketing, including online, email and advertising plans as well as serving as go-to expert for sales channel.• Managed a team of marketers to plan and execute upon go-to-market strategies.• Led cross-functional sales readiness (including 15-person sales pilot) and customer communications workstreams with 12+ people from across the business to prepare for national product launches.• Planned, executed and measured lead generation campaigns to warm leads and support sales teams in sales conversion.

• Planned, executed and measure acquisition-focused integrated marketing campaigns utilizing various channels. Responsible for campaign strategy, message development, list development, creative execution and implementation.• Partnered closely with telemarketing channel to deliver impactful campaign leads, accelerating lead to appointment conversion metrics.• Served as lead marketer overseeing the day-to-day functionality of the company’s website, lawyermarketing.com. Managed all components of the site, including maintenance of external vendor relationships.• Worked closely with the internal channels and field sales to coach on key messaging and development of training tools to aid in the prospecting and lead generation processes.

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• Leader of integrated agency teams for national and international B2B and B2C clients.• Planned and executed all components of marketing, public relations, and advertising campaigns.• Oversaw the creative process and execution of strategic communications plans.• Responsibilities included account management, project management, event planning, vendor relations, strategic communications planning and research, supervision of the print production process, social media outreach and email marketing, financial forecasting and billing, campaign measurement and evaluation, website publishing and accountability for Exponent internship program.• Promoted three levels over the course of five years.