Lisa Byrne Email & Phone Number

Nice, Fr

Paris, Île-De-France, France

- Responsible for multi-channel marketing strategy for UKI market- Developing targeted lead generation strategies within the UKI market.- Implementing customer lifecycle marketing activities to boost retention, drive upsells, cross-sells through targeted engagement strategies- Orchestrating end-to-end event management processes, delivering successful trade shows, conferences, and customer events & webinars.- Analysing key performance metric, delivering data-driven insights to optimise campaigns and drive ROI.- Demonstrating proficiency in digital marketing channels such as social media, advertising, and content marketing to amplify brand visibility and generate leads.- Developing first ever lead nurturing email campaign, boosting conversion rates and accelerating sales pipeline velocity.

Marketing, brand and communication lead developing activities and media campaigns for five television channels in English-speaking markets across Africa and Israel: Key Brands: TNT Movie Channel, Cartoon Network, Toonami, Boomerang and Adult Swim.• Developing and executing marketing initiatives (ATL campaigns - TV, radio, OOH, press, digital, Influencer partnerships, content marketing, sponsorships, local initiatives etc..) to maximize brand awareness with key stakeholders in Africa and Israel.• Developing key target audiences (acquisition and retention) through local strategic partnerships with distribution platforms, SVOD, OTT services, advertisers and end consumers.• Overseeing and managing all monthly trade marketing activity for distribution platforms including providing marketing and communication and press toolkit and other media requests to drive and develop multi-channel marketing campaigns.• Briefing, supervising and approving all creative elements with internal production teams, creative & event agencies for campaign rollout.• Managing digital agencies & all influencer campaigns.• Tracking, monitoring and analysing campaign performance to insure learning and development for future projects.• Planning annual B2B conferences and B2C activations and experiential to highlight WarnerMedia brands and push on-air content.• Agency management and collaboration (Ogilvy, M&C Saatchi, Burson Marsteller)

Maynooth

• Developed, managed and tracked marketing budgets for 3 campaigns with budgets ranging from 25,000 Euro- 600,000 Euro with an average ROI of 4:1.• Recruited new supporters, developed and retained supporters through use of best in class retention marketing activities and acquisition campaigns.• Managed ATL,BTL and TTL marketing activities; TV, radio, outdoor, press, DM and digital to raise both awareness of the campaigns among the Irish public and much needed income to support Trócaire’s work. • Secured a partnership with Ireland’s largest media organisation which resulted in maximum exposure (TV, Radio and Press) during campaign period within budget.• Grew customer base by over 20% (Trόcaire Gifts campaign) by introducing new sectors for business development.• Led the redesign of all external marketing collateral with more compelling, visually appealing and engaging content.• Managed all logistics and content for twice yearly direct mail resulting in a ROI on average of 9:3:1 and increased average donation by 30% from previous year.• Managed the production and delivery of all logistical elements of the campaigns with maximum efficiency and effectiveness including nationwide distribution of all fundraising material. • Slashed supplier costs by negotiating pricing and fees.• Developed detailed campaign costings which ensured accurate budgeting across campaigns which reduced marketing budget by 50% whilst ensuring the continuation and enhancements of services.• Organised events and outreach projects to promote campaign visibility. • Trained and managed administration staff and event volunteers.

Kampala, Uganda

Communications• Developed and executed the first communication strategy for Trόcaire, Uganda to maximize exposure of projects through effective planning and implementation.• Increased social media presence to establish and maintain dialogue with the public and reach new audiences. • Produced newsletters, brochures, case studies, regular blogs and filmed documentaries which increased the exposure of Trόcaire’s work by targeting specific audiences on various platforms.• Scripted and conducted interviews on/off camera with beneficiaries for content creation.• Maintained the website (Uganda) and drafted compelling web content.• Developed and implemented communications training sessions that enhanced partners understanding of communications to develop and execute strong communication strategies for their organisations.• Drafted Press releases and acquired new media and press contacts resulting in increased exposure of our projects. Compiled communication reports• Facilitated exposure visits and field trips from HQ staff and potential donors. Program Support • Supporting and drafting project proposal writing, concept notes periodical reports and annual reports.• Working closely with partners to utilise already existing M&E data collection tools and assisting with the design of new M&E tools where necessary.• Conducting field visits and cross checking partner files and proper accountability.• Manage company participation in international conferences, including logistical and budget management.

Dublin, County Dublin, Ireland

Event Planning / Marketing/ Communications• Co-ordinated the business mission to London, the Chamber’s largest international business mission • Co-ordinated, planned and prepared all logistics for the chamber’s Green Economy Annual conference, • Co-organised and prepared all the chambers international events including the Doing business in Dubai event, Mexican, Argentinian and Croatian events in association with their embassies. • Increased the European and international remit of the Dublin Chamber and EEN services by compiling a monthly newsletter with information on upcoming events, funding opportunities and international trade activityProject Development:• Effectively assisted in the development of the Chamber’s Prism Environment, Erasmus, Public Procurement and Supporting Women in Business Programmes• Worked alongside the Ireland India Business Association and the Ireland Hong Kong Forum through organising events , engaging with clients and conducting research into these bilateral relationships Enterprise Europe Network (European Commission):• Providing business advice to SMEs in Ireland on topics related to EU funding, public procurement, international trade and development and Single Market legislation• Assisted with the Enterprise Europe Network and increased communication with clients in order to maintain constant updates of candidate activities and to ensure the success of partnerships with global companies• Representing EEN Dublin and the Dublin Chamber of Commerce during events and fairs.• Preparing EEN promotional material (bulletins, leaflets, Eshots).

London, United Kingdom

Pragya works in rural areas of the Himalayas. They have developed a number of projects that addresses the needs of the local communities.• Developed initial social media plan and presence. Building social media calendar, posts, advertising and promotions across social media platforms and blogs. • Conducting qualitative research projects on development policy and practice.• Supporting and developing funding proposals and Identifying direct funding opportunities for suitable partners.

Master'S Degree, Development And Human Rights, 1St Class Honours

Activities and Societies: Studying current issues of international development and policy and practice. Delivery and administration.

Bachelor Of Arts (B.A.), English And Classical Studies, 1St Class Honours