Lisa Baldwin
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Lisa Baldwin Email & Phone Number

Strategic Account Executive at Traction Rec
Location: Vancouver, British Columbia, Canada 11 work roles 1 school
1 work email found @tractionrec.com 5 phones found area 864, 970, and 778 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 5 phones

Work email l****@tractionrec.com
Direct phone (864) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Strategic Account Executive
Location
Vancouver, British Columbia, Canada
Company size

Who is Lisa Baldwin? Overview

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Quick answer

Lisa Baldwin is listed as Strategic Account Executive at Traction Rec, a with 103 employees, based in Vancouver, British Columbia, Canada. AeroLeads shows a work email signal at tractionrec.com, phone signal with area code 864, 970, 778, and a matched LinkedIn profile for Lisa Baldwin.

Lisa Baldwin previously worked as Director of Sales at Neurocatch® and Sales Manager at Xplor. Lisa Baldwin holds Bachelor Of Human Kinetics, Kinesiology And Exercise Science from University Of Windsor.

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Email format at Traction Rec

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{first_initial}{last}@tractionrec.com
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Profile bio

About Lisa Baldwin

I am a passionate and driven professional focused on ensuring my clients are successful at leveraging technology to meet the changing needs of their business. I thrive in fast paced, dynamic environments where change is the norm. No standing still here. Nothing excites me more than flexing my business strategy muscles to find and execute an innovative solution that will change the way both my clients and I do business.

Listed skills include Saas, Salesforce.Com, Solution Selling, Enterprise Software, and 19 others.

Current workplace

Lisa Baldwin's current company

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Traction Rec
Traction Rec
Strategic Account Executive
Pitt Meadows, BC, CA
Website
Employees
103
AeroLeads page
11 roles · 30 years

Lisa Baldwin work experience

A career timeline built from the work history available for this profile.

Strategic Account Executive

Pitt Meadows, Bc, Ca

Director Of Sales

Current

British Columbia, Canada

Driving growth of NeuroCatch, an FDA-registered medical device that offers an objective, rapid evaluation of cognitive function at the point of care.-Lead team of SDR's with focus on identifying and converting leads-Establish outbound sales cadences and go-to-market sales motions

Nov 2023 - Present

Sales Manager

Leading a team of sales professionals who help make our government recreation customer’s lives simple through technology. -Responsible for delivering annual revenue quota-Developed Sales Playbook and held team accountable to defined processes-Led SDR’s, AE’s and Sales Engineer in pursuit of sales targets-Developed annual sales strategy and priorities for the business

Mar 2022 - Aug 2023

Senior Vice President, National Technology

Canada

• Promote effective and efficient use of enterprise technology nationally • Oversee the complex and complicated YMCA technology environment • Develop vendor relationships• Develop enterprise technology strategy(ies) and related plans• Establish and work with multi-disciplinary teams• Manage continuum of strategy development, planning, and execution• Engage with stakeholders and/or users regarding their technology needs, requirements, and/or experience• Provide leadership, supervision, and support to direct-report staff with the goal of building a team that is engaged and service-oriented

May 2019 - Mar 2022

Project Advisor

Canada

A member of the national project team focused on delivering technology solutions to YMCA's across Canada. This will enable them move their mission forward and serve their communities in a more modern and efficient manner. My primary area of responsibility is assisting YMCA's migrate data from legacy systems to our next generation technology.

Mar 2018 - May 2019

Director Of Sales

Burnaby, Bc

As a member of the Traction Rec team, my goal was to help transform non profit organizations through technology. With the CRM capabilities of Salesforce and the industry expertise of Traction on Demand, our goal is to streamline operations, gather business intelligence and eliminate manual tasks. Stay in touch with constituents through mobile and social channels, and empower staff and community to engage in high value interactions to increase participation and reach.Key responsibilities:- Generate a sales plan and sales targets for a new product built on the Salesforce platform.- Educate prospects about the Salesforce platform and a new, cutting edge solution.-Work with cross functional teams to ensure customer requirements were clear and delivered as part of solution- Assist in the product management process (requirement review, requirement writing, testing, etc)- Update executives on progress

Oct 2016 - Jan 2018

Senior Sales Manager

Vancouver, Canada Area

As a Senior Sales Manager I was responsible for guiding a team of new name sales professionals to achieve our target.Key Responsibilities:- Achieving sales targets- Setting quotas- Negotiating pricing with both internal and external stakeholders- Negotiating sales agreements- Team leadership and coaching

Jan 2016 - Jul 2016

Strategic Account Executive

As a Strategic Account Manager in our Field Sales team for our non-profit customer base I work with my clients to ensure they have the right solution to meet their evolving business needs. This includes Class Software and ACTIVE Net. Helping organizations gain better insight into their business through technology is my goal. Building stronger relationships with your members and making better strategic business decisions with the aid of progressive technology is what keeps me excited and coming back every day.Key Responsibilities:-Develop strong partnerships with existing strategic customers through regular communication and business development opportunities.-Identify new sales opportunities where our solution can add value.-Grow existing SaaS revenue-Work closely with internal cross functional teams and customers/prospects to identify business challenges and advocate for customer solutiuons-Proficient in presenting to C-level executives in non profit and municipal sectors.-Experience with Mahon, Miller-Heiman, and Solution Selling Sales Methodologies-Facilitate monthly user group meetings with diverse customer base-Successfully delivered over $1 million in bookings and over $4 million in recurring revenue each year for the past 3 years.

Nov 2011 - Dec 2015

Director, Product Eol Strategy & Client Migration

Worked with cross functional teams to establish and execute product end of life strategy for various technology solutions.

Aug 2009 - Nov 2011

Vice President, Professional Services

Having worked my way through the implementation and support ranks of the organization, I was responsible for over 200 staff providing services and technical support to thousands of customers across multiple business units.Roles included:-Implementation Consultant-Technical Support Analyst-Support Team Lead-Support Manager-VP, Professional ServicesKey responsibilities:-Oversee team of ~200 employees both local and across North America (60% remote) -Establish operating budget ($~20M) and oversee ongoing expenditures, maintaining P&L -Manage the integration of acquired company staff and processes into the organization-Recruit, develop and maintain high quality people resources-Provide reporting on key metrics to Executive leadership-Establish process and quality standardization across the team, over 30 products and 10 customer segments-Maintain excellent billable utilization rates and predict staffing requirements, lead times etc.-Support Sales in the BID process when required-Maintain high customer satisfaction ratings as measured by NPS and transactions surveys-Manage sensitive and political escalation issues-Coordinate technical communications to customer base-Develop and present materials for Annual User Conference

May 2001 - Aug 2009

Various

The City Of Windsor

During my time at the City of Windsor I held various positions including:-Special Events Coordinator-Front desk clerk-Recreation Programmer-Gymnastics Instructor

1997 - 2001 ~4 yrs
Team & coworkers

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1 education record

Lisa Baldwin education

FAQ

Frequently asked questions about Lisa Baldwin

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What company does Lisa Baldwin work for?

Lisa Baldwin works for Traction Rec.

What is Lisa Baldwin's role at Traction Rec?

Lisa Baldwin is listed as Strategic Account Executive at Traction Rec.

What is Lisa Baldwin's email address?

AeroLeads has found 1 work email signal at @tractionrec.com for Lisa Baldwin at Traction Rec.

What is Lisa Baldwin's phone number?

AeroLeads has found 5 phone signal(s) with area code 864, 970, 778 for Lisa Baldwin at Traction Rec.

Where is Lisa Baldwin based?

Lisa Baldwin is based in Vancouver, British Columbia, Canada while working with Traction Rec.

What companies has Lisa Baldwin worked for?

Lisa Baldwin has worked for Traction Rec, Neurocatch®, Xplor, Ymca Canada, and Traction On Demand.

Who are Lisa Baldwin's colleagues at Traction Rec?

Lisa Baldwin's colleagues at Traction Rec include Trevor Scott, Oleksandra Kovalova, Armando Alfaro, Stanislav Zarud, and Sebastian Contreras.

How can I contact Lisa Baldwin?

You can use AeroLeads to view verified contact signals for Lisa Baldwin at Traction Rec, including work email, phone, and LinkedIn data when available.

What schools did Lisa Baldwin attend?

Lisa Baldwin holds Bachelor Of Human Kinetics, Kinesiology And Exercise Science from University Of Windsor.

What skills is Lisa Baldwin known for?

Lisa Baldwin is listed with skills including Saas, Salesforce.Com, Solution Selling, Enterprise Software, Management, Strategy, Sales Process, and Team Leadership.

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