Oversee a team of 4 creatives to achieve all design work for three entitiesMain Responsibilities: - Create big marketing ideas that can live across multiple channels and platforms - Lead creative initiatives, including brand identity and logo development, team campaign development, event campaign development, presentation development, sales driving activations, in-game and arena experiences, T-shirt and apparel design, digital advertising and social engagement, custom posters for artists and acts - Lead direct reports to develop concepts & creative executions that meet or exceed predetermined objectives and strategies, based on creative briefs - Partner with Senior Leadership in all aspects of creative execution, from initial concepts through production phase - Take complex concepts and products and bring them to life through creative story-telling and design in partnership with the content team - Manage projects and provide design direction working closely to guide and oversee the work of the creative team - Contribute to the development of the Creative Team’s culture and quality design standards - Educate other team members, not exclusive to the creative team, through project development and performance management - Engage in new business presentations and creative development for potential clients, both internal and external - Partner with Project Management to drive on time, on strategy, on budget creative solutions; - Produce layouts to communicate initial ideas and then follow through with the creative team to deliver flawless executions - Recruit and oversees appropriate photographers, artists, copywriters, and other creatives

Worked on a team of 3 creatives to achieve all design work for the companyMain Responsibilities: - Print collateral - design and produce menus, store signs, window decals and wraps. - Packaging design - redesign gift boxes to include holiday specific boxes, bellybands, new K-cup coffee boxes and pods, new iced coffee bottle labels. - Photography - responsible for all lifestyle social media images, newsletter images, website photography, and ad photography both digital and print. Also shot photos of President and CEO to be featured in Forbes Magazine. - Designed and created updated brand guidelines to reflect the vision of new CEO - Public Relations requests - concept and produce mailers, pitch materials, and decks - Presentations & Internal Corporate Communication - Create presentation decks for the CEO, President, PR Manager, Director of Marketing and others

Worked in a team of 20 2D designers to achieve enterprise-wide requestsMain Projects: - Brand leader for Neutrogena. Approve all design intents for new Hydro Boost cosmetics line. - Johnson & Johnson corporate brand. Design special event collateral and large format graphics, including the Fortune’s 100 Most Powerful Women. - Splenda brand transition. Oversaw the transition and production of artwork for Splenda’s new branding and ultimately to the new company. - Listerine rebrand. Take part in concepting and research for the Listerine rebrand including full day workshops and stimuli consumer testing.

Worked in a team of nine to achieve all design requests given to the department.Main projects: - Design the 2013 World Series Logo and Style guide, see project through all Development and work with the legal team to approve all marks and support graphics - Create a new look for the World Baseball Classic 2013. Including advertising, ballpark graphics, hotel graphics and special events. - Oversee the WBC 2013 round 2 Miami Venue, including working with the vendor to attain estimates, create and finalize all decor and mechanicals both at the ballpark and hotels, and oversee all installs. - Create a new standard for all presentations done for the EVP, CMO and others when presenting to owners, clubs and potential business partners. - Create a new presentation for the producers at ESPN to assist in Baseball receiving more air time - Create all ticketing and collateral for the 2012-2015 All-Star Games in Kansas City, New York and Minnesota and Cincinnati respectively. - Work with the MLB Licensing Department and the New York Yankees to redesign the exterior graphics for the Team stores at Yankee Stadium. With the new designs, the stores were awarded the “MLB Retailer of the Year.” - Design multiple elements for special event decor in ballparks and throughout the city according to the Style guides for events such as the All-Star Game, Postseason/World Series, World Baseball Classic 2013, and Opening Day - Design multiple identities for various events and programs across the world such as the MLB International Elite Camps, New Orleans Urban Youth Academy, Retail Summit for both Orlando and Las Vegas, and The Rising Stars Game for the Arizona Fall League, among othersOther responsibilities include leading projects within the group, communicating with vendors to see a project through, supervising installs, putting together presentations for various executives, Commissioner’s requests, collateral, and sponsorship pitch presentations.

Take, edit and choose photos for different stories in the magazine.

Developed concepts for website aesthetics and usability in conjunction with Parallelo Design. Photographed a 360º Panoramic QTVR of the inside of the Santa Maria del Fiore cathedral in Florence, Italy.

I worked as the director and choreographer of 3 musical theatre productions in the Allegra summer camp 2009.