Lisa Bensinger

Lisa Bensinger Email and Phone Number

Marketing Director ☀️ Brand Builder ☀️ Content Creator ☀️ Yoga & Massage Healer ☀️ Helping financial services sales teams & individuals build brands that close deals and increase sales @ DeLong & Brower, P.C.
Lisa Bensinger's Location
Grand Rapids Metropolitan Area, United States
Lisa Bensinger's Contact Details

Lisa Bensinger work email

Lisa Bensinger personal email

n/a
About Lisa Bensinger

I'm in an industry where retirement talk never seems to end, but I've got no plans to stop working. Real happiness for me is the real connection with my colleagues and clients - all the same. I'm lucky enough to love of all my different work experiences.With nearly two decades spent navigating the realm of professional services marketing, I've cherished every minute of collaborative efforts to create impactful strategic brands and messaging. But that's only part of the story.Here's a bit more of the fun stuff...-My office is stocked with M&M’s and Jellybeans, so people stop in to say Hello.-I’m up at 5 am every day. I don’t like to sleep because there’s so much to do when I’m awake.-I’m crazy interested in health, wellness, and personal growth. Growing up in Napa, CA helps.-I find true joy in helping others feel successful and cared for, the reason for my side hustle of on-site yoga and massage experiences.With over 20 years of success in driving multimillion-dollar results across diverse industries, I've become a seasoned marketing manager and brand strategist. My passion lies in crafting and executing impactful marketing campaigns and programs.What does this all mean? I strengthen and support the people and products I believe in. I'm enthusiastic about aiding companies in growing their book of business with simple, proven marketing models and relevant brand messaging. My focus is on streamlined processes and programs that just "get it done."Throughout my roles, I've played a crucial part in developing and implementing company brand strategies, messaging, and all supporting brand elements. From soup to nuts, I've also been involved in planning and executing tactics across all channels – be it social media, print, or internal and external events.My love for growth, both personally and professionally, is what drives me. It's why I revel in helping businesses build marketing programs that pave the way for sales and success.Feel free to drop me a line on LinkedIn. I'm always looking forward to insightful conversations over [insert beverage choice here].

Lisa Bensinger's Current Company Details
DeLong & Brower, P.C.

Delong & Brower, P.C.

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Marketing Director ☀️ Brand Builder ☀️ Content Creator ☀️ Yoga & Massage Healer ☀️ Helping financial services sales teams & individuals build brands that close deals and increase sales
Lisa Bensinger Work Experience Details
  • Delong & Brower, P.C.
    Marketing Director
    Delong & Brower, P.C. Sep 2024 - Present
    Holland, Michigan, United States
  • Delong & Brower, P.C.
    Marketing Manager
    Delong & Brower, P.C. Jun 2022 - Sep 2024
    Holland, Michigan, United States
  • Lisa Bensinger Marketing Consultant
    Sr. Brand Strategist And Marketing Manager
    Lisa Bensinger Marketing Consultant 2015 - Dec 2019
    Delivered support and subject matter expertise to a wide range of clients across manufacturing, consumer products, nonprofit, and healthcare industries. Works collaboratively with key client representatives to establish and execute brand and digital, print, online, and email programs as well as comprehensive social media strategies. Provides hands-on coaching to business owners and staff surrounding the integration of marketing, social media, PR, and event coordination tactics, achieving high levels of business impact and ROI.•Completed proprietary product development and brand management training in September 2019 in Chicago, Optimal Product Management and Product Marketing.•Drove research efforts through SWOT and competitive analysis for Ideal Point of Purchase, a $100M+ manufacturing company, to aid in the development of brand strategies, product positioning, and unique selling proposition (USP), resulting in continual achievement of sales goals. •Partnering with Anchor Advisors as Product Development Consultant, proving leadership and direction on a national level for various product channels through market analysis, proposing and implementing market segment strategies, and managing new product and enhancement introductions.•Strengthened and defined Simpatico Coffee brand through the development and deployment of a social media strategy and management of day-to-day Marcom efforts, achieving record sales.- Served as contracted full-time Marketing Manager (2017-2019) for Critter Barn, spearheading the day-to-day operations of the country’s largest hands-on education farm, serving 100K people annually. •Acquires and works with major clients, including Ideal Point of Purchase, ($100M+ point-of-purchase and manufacturing company), Simpatico Coffee (nation’s #1-rated low acid coffee), Anchor Advisors, Critter Barn (country’s largest hands-on educational farm), Middlesex MD (nation’s leading OB/GYN doctor), and United Way
  • Zünpartners
    Marketing Manager And Brand Strategist
    Zünpartners 2003 - 2015
    Chicago, Il
    Provided oversight and management to a team of 20+ writers, designers, and programmers in managing all client work and new product development for the nationally recognized and awarded Chicago-based brand strategy and marketing firm. Maintained deep relationships with major healthcare and financial services clients, including Baker McKenzie (world’s largest law firm), American Hospital Association, Bracewell & Guiliani (former New York Major Guiliani's law firm) and AIT Worldwide (one of the country's largest logistics providers).Select Highlights:-Developed and executed a rebranding marketing program on a global scale, working closely with key client representatives, ensuring streamlined communication, intense collaboration, and achievement of project goals.-Partnered with senior management, sales support, and sales team members to conceptualize and develop a comprehensive marketing program, resulting in a 15% increase in sales.-Achieved recognition for excellence in national campaign development and management; awarded “2010 Best National Rebranding Program” by the Legal Marketing Association.- Developed and implemented innovative, integrated comprehensive marketing programs for professional services firms which included public relations, web, social media, tradeshow online and offline advertising, print collateral, and sales support materials. - Developed tradeshow event planning and marketing strategies, managed and set-up exhibits nationwide, executed and implemented support materials; managed, trained and supported internal staff and sales teams.

Lisa Bensinger Skills

Brand Development Integrated Marketing Direct Marketing Social Media Copywriting Marketing Strategy Strategy Social Media Marketing Marketing Advertising Account Management Competitive Analysis Public Relations Fundraising Lead Generation Brand Architecture Sales New Business Development Crm Direct Mail Sales Management Budgets Management Leadership Press Releases Digital Marketing Market Planning Digital Strategy Online Marketing Marketing Communications Website Development Online Advertising Interactive Marketing Business Development Business Coaching Rebranding Marketing Management Market Research Brand Management Branding And Identity Email Marketing Brand Awareness Media Planning Strategic Planning Facebook Event Planning Social Networking Public Speaking Creative Direction Trade Shows

Lisa Bensinger Education Details

Frequently Asked Questions about Lisa Bensinger

What company does Lisa Bensinger work for?

Lisa Bensinger works for Delong & Brower, P.c.

What is Lisa Bensinger's role at the current company?

Lisa Bensinger's current role is Marketing Director ☀️ Brand Builder ☀️ Content Creator ☀️ Yoga & Massage Healer ☀️ Helping financial services sales teams & individuals build brands that close deals and increase sales.

What is Lisa Bensinger's email address?

Lisa Bensinger's email address is li****@****ing.com

What schools did Lisa Bensinger attend?

Lisa Bensinger attended Michigan State University.

What are some of Lisa Bensinger's interests?

Lisa Bensinger has interest in Children.

What skills is Lisa Bensinger known for?

Lisa Bensinger has skills like Brand Development, Integrated Marketing, Direct Marketing, Social Media, Copywriting, Marketing Strategy, Strategy, Social Media Marketing, Marketing, Advertising, Account Management, Competitive Analysis.

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