Lisa Brock Email and Phone Number

Paris Central is a new online company bridging the gap between the old and new ways one can fully enjoy Paris. We are combining high-tech with high-touch wrapped in a rich user-driven community that delivers full-spectrum value for the product mix at Paris Central. I designed, developed and built www.pariscentral.com from the ground up. Determined content strategy and structure, functionality, user interface, wireframes, negotiated partnership engagements between US and Paris, wrote/edited all content, built out site on Drupal. Site experiences average visitor duration of over 10 minutes per visit.

Directed the marketing programs team for Corporate Marketing at The Standard. Managed a team of program managers serving all the marketing needs of 5 different business divisions and a budget of approx. $4 million annually. This includes all print and digital marketing materials, national trade shows, regional producer events, broker schools, numerous newsletters, campaign execution, webinars, email marketing, and all field communications and advisory committees. Streamlined marketing operations improving speed to market and transparency.

Operationalized and managed all of The Standard’s public facing Internet and extranet properties. Led the redesign/rebuild of www.standard.com which included collapsing 11 siloed URLs into one unified presence and brand. Consolidated and managed rewrite of 2000 pieces of content into current state. Manage email/newsletter campaigns, wireframe development, microsite development, HTML/CSS templates, usability, user experience, UAT and production validation. Established operational and customer experience standards for all aspects of the web presentation layer. Translated business requirements into customer experience requirements and work as liaison between IT and the business. Managed a team of content writers, analysts, information architects and client-side developers. Provides customer experience architecture and user-centered design requirements on all enterprise level web based projects and customer facing applications. Established the vision and roadmap for The Standard’s Internet, intranet and extranet properties.

Directed, published, and controlled public-facing web content (www.ing.com/us) and agent/broker extranet (virtual financial center). Oversaw, published, and managed the broker's extranet content, serving over 100,000 brokers and 20,000 pages of content. Created an enterprisewide Internet publishing strategy and workflow requirements; established corporate-adopted publishing procedures for content. Served as the primary liaison with separate business units interested in bringing new projects to the web space; acted as an e-business advocate to help units achieve their online objectives while maintaining the corporate brand. Headed the online brand voice and complete brand experience, working in concert with ING's overall $15-20M annual advertising budget. Defined, finalized, and secured legal approval for enterprisewide e-mail functionality requirements in compliance with federal CAN/SPAM laws.Identified opportunities to promote business divisions in the online space. Edited existing content, hired and managed contract writers, maintained relationship with compliance. Drove content and UI experience for special projects such as e-Delivery and special online education projects.

Secured new clients, drove business goals, analyzed client needs, proposed SOW, built a network of satisfied customers, and ensured top quality results for clients. Collaborated with more than 30 clients nationwide, assisting them in all forms of marketing communication and training development. Provided strategic marketing consulting to build more cohesive campaigns for individual clients. Facilitated senior-level sales management training seminars, which included coaching skills, performance appraisals, and hiring practices.

Training & Marketing: Designed, developed, and delivered sales training programs for investment and retirement plan professionals and their managers at the bank, including over 100 brokers and 7 sales managers across five western states. Devised detailed marketing campaigns. Served as advertising principal for the investment group and managed NASD and SEC audits.

Provided in depth financial services sales and management training for various client institutions, including Wells Fargo, First Fidelity, Banco Popular, Bank of the West, and First Bank Systems. Trained 3,000+ sales professionals and 500 sales managers in all 50 states and Puerto Rico. Received numerous letters of commendation from company and individual clients for exemplary performance and superior training skills.