Lisa Breen Email & Phone Number

Las Vegas, NV, US

Las Vegas, Nevada, United States

I work with business owners in Northern & Eastern CA as well as legacy customers in WY, MT, AK and HI to create long term, meaningful relationships to better understand their business and entire B2B wallet. I am committed to helping business owners maximize their spend to add capital back to their bottom line. Uncapped 2% on all card-based expenses adds.

Las Vegas, Nevada Area

• Enhance small business customer growth by partnering with Spark Business clients and internal Relationship Managers to drive charge volume and maximize customer rewards.
• Actively assist in portfolio management representing $10m+ monthly incremental spending.
• Educate clients regarding best practices for utilizing the Spark card as their primary purchasing vehicle.
• Develop growth strategies for customers, analyze business spend and uncover spending opportunities through consultative selling techniques.
• Secure appointments directly with customers.
• Maintain compliance in all activities and tracking through use of Salesforce CRM.

Columbus, Ohio, United States

• Appointed to lead and create an enterprise-wide new initiative with specific focus on mental health and well-being within philanthropic giving programs.
• Determine philanthropic program strategy and philosophy
• Develop execution plans, supporting documents and practices
• Lead team of 14 volunteers across 3 countries in support of 17,000 active members
• Collaborate with cross-functional teams to drive understanding, adoption and execution of the initiative

Beverly Hills, California

Select clients have included: Starbucks, Walmart, McDonald's, Nickelodeon, MTV, Burger King and Dunkin Donuts among others.

Los Angeles, California

• Silent/live auction manager and copywriter for annual Race to Erase MS charitable giving gala, grossing $1.8M on an annual basis.
• Partnered with COO to define annual auction strategy.
• Managed team of 20 event volunteers, 2 direct staff, and 3 on-site vendors.
• Raised over $500K annually by managing auction staff and procuring 500+ silent and live auction items.
• Increased annual auction revenue by 20% year-over-year through effective development of partnerships with online auction providers.
• Achieved effective brand messaging through strategic planning of all auction communications.

Newport Beach, California

• Managed sales and marketing priorities across 2 territories for the company’s entire portfolio of brands distributed by the Youngs Market Company. Led sales team of 3 direct reports with focus on key accounts in all.
• Provided developmental leadership, team building and incentive programs for 3 direct field marketing agency employees.
• Managed distributor partner and internal/external stakeholders to ensure execution of key brand initiatives, volume depletion goals, increased distribution, and profit growth.
• Adapted strategic and tactical programs to constantly evolving field market conditions by utilizing trend and data based metrics.
• Event and strategic sponsorship management of Jack Daniel’s and Southern Comfort partnerships with high profile territory clients.
• Designed and executed large and small scale public consumer-oriented product awareness events.

Newport Beach, California

• Brand Communication Manager and Key Account Sales for company’s Southern Comfort Liqueur product across all sales and marketing channels in Southern California. Led 1 indirect and 2 direct reports.
• Managed strategic programs and formulated market plans tailored to key retailers by maintaining excellent collaboration and communications with internal and external stakeholders.
• Created and executed effective special events to reach consumers while driving depletions.
• Provided leadership and coordination efforts for a multi-channel brand building event including 18K plus person concert, distributor incentive program, VIP entertainment and on/off premise sales drives.
• Strategically built brand awareness by conducting wholesaler and wait staff product training, initiating performance incentives and setting annual sales objectives for key accounts to achieve business goals.
• Effectively managed territory budget.

Greater Los Angeles Area

• On premise key account manager driving accelerated depletion growth and brand awareness.
• Executed multiple sales and marketing initiatives for entire portfolio with a focus on high profile, trend-setting accounts by utilizing key wholesaler sales staff.
• Identified market opportunities, competitive activity and adjusted objectives accordingly.
• Strategically built brand awareness by conducting wholesaler and waitstaff product training, initiating performance incentives and setting annual sales objectives for key accounts to achieve business goals.
• Effectively managed a territory budget of $100K and exceeded annual sales goals by 15%.

Greater Los Angeles Area

• On premise key account manager driving accelerated depletion growth and brand awareness.
• Executed multiple sales and marketing initiatives for entire portfolio with a focus on high profile, trendsetting accounts by utilizing key wholesaler sales staff.
• Identified market opportunities, competitive activity and adjusted objectives accordingly.
• Strategically built brand awareness by conducting wholesaler and wait staff product training, initiating performance incentives and setting annual sales objectives for key accounts to achieve business goals.
• Effectively managed a territory budget of $100K and exceeded annual sales goals by 15%.

B.A., Theater

Activities and Societies: Kappa Kappa Gamma

Strategic Marketing Certificate

High Impact Presentation Training