Lisa Boynton Email and Phone Number

Currently writing 30 product descriptions for mid to high-end rugs weekly. For each product set, I am provided with a list of product names along with an accompanying Microsoft Excel spreadsheet of manufacturer specifications. I use this spreadsheet and online research to identify key attributes and determine an ideal buyer profile, then I write effective SEO-optimized copy that adheres to specialized formatting requirements.

Sourced and wrote product descriptions for 51 home decor products per week for a spotlight "Top 51"-style article. Each week I was provided with a target product category and searched through 20+ affiliate retailers to find products that fit quality, price, and attractiveness thresholds within that category. I was responsible for writing and editing each article, optimizing for SEO, and uploading to WordPress using specialized plugins.

Transformed client-provided instructional videos into web content. I optimized the content for searchability, allowing industry professionals to quickly find the products they could use for their floral design and wedding planning businesses. This sharpened my skills writing for a B2B audience while adhering to current SEO best practices.

Wrote 250 furniture and home decor product descriptions per week, transforming raw manufacturer specifications into online-ready copy. I learned to quickly identify which features potential customers are most likely to prioritize, while helping those customers visualize how each product could fit within their home or lifestyle.

Served as the sole writer for Home-Designing.com, an online interior design magazine that receives over 3 million monthly page views and boasts over 3.4 million followers on Facebook. Each day I provided a new "home feature", walking through photos of a luxury property and identifying the techniques and iconic decor pieces used within. Once a week I wrote a "top 40"-style list featuring exciting affiliate products that readers could purchase to enhance their own interiors.

Started as a SEO content writer and worked to become an integral part of V&A Internet Marketing as a lead editor, content writer, video scriptwriter, and copywriter. I wrote for clients across a variety of industries: healthcare, interior design, pet products, SaaS, retail, and more.