Lisa Campbell

Lisa Campbell Email and Phone Number

Global marketing leader focused on B2B content marketing and storytelling experiences. Alumni of Atos Scientific Community. @ Mitel
kanata, ontario, canada
Lisa Campbell's Location
Oakville, Ontario, Canada, Canada
Lisa Campbell's Contact Details

Lisa Campbell work email

Lisa Campbell personal email

About Lisa Campbell

Core capabilities:- Over 20 years of global technology marketing, communications and account management experience- Exposure to market leading brands and best practices- Growth-oriented focus driven by curiosity, empathy and authenticity- A creative flair that brings resonance, originality and impact together for meaningful resultsSpecialties: Buying journeys, go-to-market orchestration, messaging, branding, storytelling, thought leadership, communication for:- technology services and solutions- business process automation software and services- communication and collaboration (people, process and technology services, software and end points)

Lisa Campbell's Current Company Details
Mitel

Mitel

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Global marketing leader focused on B2B content marketing and storytelling experiences. Alumni of Atos Scientific Community.
kanata, ontario, canada
Website:
mitel.com
Employees:
3860
Lisa Campbell Work Experience Details
  • Mitel
    Head Of Content Marketing
    Mitel Jul 2024 - Present
    Canada
    Reporting to the VP, Global Corporate Marketing, lead the content marketing team to create integrated content experiences that drive awareness, inspire action, support sales, and amplify Mitel’s brand narrative along customer and partner journeys. A key component will be contribution to Mitel's thought leadership program and elevate Mitel’s visibility and reputation in our primary domains and core markets.
  • Mitel
    Corporate Communications
    Mitel Jan 2024 - Jul 2024
    Greater Toronto Area, Canada
    Reporting to the Group Director - Corporate Communications, heading sales and services communications and Mitel's executive thought leadership program.
  • Unify
    Head Of Communications
    Unify Jun 2022 - Feb 2024
    #Remoteworker
    Reporting to the CMO, lead on the strategic direction of UCC communications and oversee delivery, including thought leadership, stakeholder engagement, marketing communications and internal communications.
  • Atos
    Head Of Content Marketing, Center Of Excellence
    Atos Oct 2021 - Jun 2022
    Reporting to the Deputy CMO, focused on devising marketing content matched with our industry positioning & capabilities to drive deep customer engagement that will result in an increase in reputation, relationships & revenue for Atos.
  • Atos
    Director, Global Solution Marketing - Unify
    Atos Aug 2013 - Dec 2021
    #Anywhereworker
    Reporting to the VP, Global Solution Marketing provide:Marketing concepts, positioning, content, thought leadership, pipeline development programsand sales support to Atos and partners for:• Customer Experience/Engagement Practice including digital transformation and managed services, leveraging Atos technology partnerships • Critical Event Management solutions, including Everbridge and OpenScape Xpert, Atos Unify's time-critical communications solution for dispatch and emergency communication use cases• cPaaS• Desktop and wireless devicesCross-portfolio support for:• Vertical positioning to Financial Services & Insurance; Public Sector and Defense; Retail, Transport & Logistics and Healthcare & Life Sciences• Analyst responses and briefings (Gartner, IDC, Aragon, Frost, Forrester, Everest etc.)• Sales playbooks and battle cards• Portfolio vision, strategy, evolution and roadmap• Executive level corporate journalism Accomplishments• Member of "Leadership in the Digital Age" Harvard executive education program• Decarbonization content for UCC portfolio• Orchestrated Communication program definition, introduction and support• Product launches focusing on commercial success planning, foundation messaging and roll out momentum for direct and indirect sales • Extensive sales, partner marketing, content and social media contributions• Executive keynote and presentation support• Many analyst submissions and interactions resulting in positive movements and positioning• Customer and partner journey marketing programs• Scientific Community candidate
  • Thrive Inc.
    Owner - Thrive Inc.
    Thrive Inc. Jan 2006 - Aug 2013
    Marketing consultancy working with companies to help prioritize investments, support business objectives so they can achieve their ambitions.
  • Siemens Enterprise Communications
    Marketing Consultant
    Siemens Enterprise Communications 2007 - 2008
    Mississauga, Ontario
    Reporting to the Snr. Director, WLAN provide marketing management services focusing on marketing collateral development, analyst relations and global event support.
  • White Clarke Group
    Director, Sales And Marketing
    White Clarke Group Nov 2002 - Jul 2006
    (Acquired from Microforum)Director, Sales and MarketingReporting to the CEO, responsible for sales and marketing for North American regions.Responsibilities included: - Management of sales cycle including RFI and RFP responses, presentations and demos - transaction sizes range between $100,000 and $2MM.- Development and maintenance of media and industry relationshipsAccomplishments:- Consistently achieved defined annual sales goals- Introductions into new market segment - credit unions
  • Microforum
    Corporate Communications Manager - Microforum
    Microforum Mar 2001 - Aug 2002
    Toronto, Canada
    Reporting to the Senior Director, Corporate Communications, corporate marketing responsibilities included traditional MarCom brand strategy, management and execution, internal communications, investor relations and tactical management.Accomplishments- Successful repositioning of corporate identity- Membership on Core Team and Planning Team during organization restructuring and business unit sell off
  • Microforum
    Account / Project Manager - Microforum
    Microforum Sep 1999 - Mar 2001
    Reporting to the VP, Online Commerce, SPOC for all Ford of Canada eBusiness activity. Properties included:- inford.com - Ford dealer communications portal - Young Drivers of Canada LOB Responsibilities included the engagement, analysis, functional, technical and design recommendations and specifications and management of the implementation, QA and support for all e-Ford initiatives. Accomplishments: - Managed Ford Project Team (14 FTEs)- Response to Ford Vendor Review processes resulting in the capture of 1 of 3 preferred vendor designations for Ford of Canada software development organizations
  • Quarry Integrated Communications
    Interactive Media Advisor
    Quarry Integrated Communications 1997 - 1999
  • Sharpe Blackmore
    New Media Advisor - Sharpe Blackmore
    Sharpe Blackmore 1995 - 1997
  • Ddb
    Account Executive
    Ddb Jan 1992 - Jan 1995
    Toronto, Canada
  • Cscr Radio
    Station Manager - Cscr Radio
    Cscr Radio Jan 1990 - Jan 1992
    University Of Toronto, Scarborough Campus

Lisa Campbell Skills

Marketing Communications Strategy Competitive Analysis Product Marketing Product Management Go To Market Strategy B2b Marketing Marketing Marketing Management B2b Management Strategic Communications Saas Market Planning Brand Development Marketing Strategy Enterprise Software Telecommunications Business Strategy New Business Development Sales Corporate Communications Unified Communications Product Launch Account Management Lead Generation Segmentation Business Development Advertising Internal Communications Seo Integrated Marketing Solutions Marketing E Commerce Software As A Service Brand Management Event Planning Digital Marketing Social Media Marketing Content Marketing

Lisa Campbell Education Details

  • Masterclass
    Masterclass
    Frank Gehry - Teaches Design And Architecture
  • Digital Media Studios, Toronto
    Digital Media Studios, Toronto
    Interactive Multi-Media Production And Design Certification
  • Royal Conservatory Of Music
    Royal Conservatory Of Music
    Piano

Frequently Asked Questions about Lisa Campbell

What company does Lisa Campbell work for?

Lisa Campbell works for Mitel

What is Lisa Campbell's role at the current company?

Lisa Campbell's current role is Global marketing leader focused on B2B content marketing and storytelling experiences. Alumni of Atos Scientific Community..

What is Lisa Campbell's email address?

Lisa Campbell's email address is li****@****ail.com

What schools did Lisa Campbell attend?

Lisa Campbell attended University Of Toronto At Scarborough, Masterclass, Digital Media Studios, Toronto, Royal Conservatory Of Music.

What are some of Lisa Campbell's interests?

Lisa Campbell has interest in Poverty Alleviation, Arts And Culture, Health.

What skills is Lisa Campbell known for?

Lisa Campbell has skills like Marketing Communications, Strategy, Competitive Analysis, Product Marketing, Product Management, Go To Market Strategy, B2b Marketing, Marketing, Marketing Management, B2b, Management, Strategic Communications.

Who are Lisa Campbell's colleagues?

Lisa Campbell's colleagues are Susan Lao, José Luis Tejada Yllera, Chris Valgren, Linda Hanke, James Robertson, Vaggelis Delivasilis, Claudio Gonzalez Garcia.

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    2 +141657XXXXX

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