Lisa Carr, Mba Email & Phone Number

• Responsible for leading strategy development, P&L management, cross-functional leadership, and general business management.
• Overdelivered FY22 and FY23 financial plans as well as 5-year high Jif $ and Vol share (42%) in FY22.
• FY23 Recall Recovery team and navigated supply chain hurdles to lead development of multi-variable, high volume coupon program.
• Led development of the FY23, FY24, and FY25 annual business assessment, brand plan, long-range financial plan, and agility plan.
• Led the development of the Snacking Strategy to deliver growth to Jif and the Category, inclusive of net revenue optimization.
• Lil Jif Campaign team that received industry awards and recognition from Fast Company, TikTok, ANA Reggie, Clio, Cannes Lion.

Orrville, Ohio, United States

• Responsible for leading strategy development and execution, budget and P&L management, cross-functional leadership, and general business management.
• Marketing lead in the selling process and divestiture/transition of the Crisco business that resulted in a $550M sale price.
• Led pricing action scenario evaluation and implementation during the divestiture
• Led the cross-functional team in allocation management, addressed material challenges, and provided updates to leadership and sales.
• Led the cross-functional team to quickly execute a Grill Spray summer initiative that resulted in an incremental sales.

Orrville, Ohio

• Responsible for leading strategy development and execution, product renovation, budget and P&L management, cross-functional leadership, and general business management for Crisco in addition to managing Displays for.
• Led the development of the short-term and long-term strategic direction for the business
• Managed optimal price gaps with the cross functional team across retailers that resulted in share and consumption growth
• Led the cross functional development of a strategic financial model to evaluate distribution opportunities
• Streamlined and simplified the display process across the SBA to deliver on time innovation and renovation displays.

Orrville, Ohio

• Responsible for assisting in the development of annual situation assessment and marketing plans as well as leading product innovation and renovation process and launch, budget and P&L management, cross functional.
• Executed a strategic pricing action
• Led a packaging renovation and graphic redesign that resulted in annual cost savings.
• Led deep dive analysis and usage study to develop communication strategy and marketing activation plans.
• Led project evaluation for white space opportunities

Orrville, Ohio

• Responsible for assisting in the development and execution of annual marketing plans as well as leading product innovation process and launch, budget and P&L management, marketing promotions and materials, cross.
• Led the development of a Go To Market Strategy creating a channel strategy with product focus, marketing tactics and selling support by collaborating cross functionally with sales, customer marketing, consumer, finance.
• Drove incremental volume with customer marketing and the sales through unique customer pairing partnerships.
• Launched several new products launches from concept to commercialization
• Created the SBA competitive analysis process and oversaw the summer intern in the development of a competitive database.

Oak Brook, Illinois

• Responsible for leading cross-functional teams in planning, execution and analysis of category marketing initiatives. Analysis and communication of trends and consumer insights and developing selling stories. Project.
• Presented optimized pricing and category management tactics to retailers using price elasticity and thresholds during line reviews.
• Developed selling stories utilizing consumption data, consumer insights, demographic account alignment and panel data.
• Developed flavor sell in strategy by prioritizing highest potential accounts utilizing unflavored vs. flavored private label share indices.
• Streamlined efficiency of project management process by optimizing status tracking, communication and targeting key follow ups.

• Responsible for assisting in the development of annual marketing plans, leading product innovation, budget and P&L management, cross-functional leadership, and general business management.
• Developed the selling story that sold the brand into the Club channel with a strong brand story and demographic alignment.
• Managed new product line launch including development, research, P&L, packaging, graphics, sell in materials and strategy.
• Analyzed the P&L impact of several scenarios by item to determine volume lift needed to justify change in distribution model.
• Developed target store ranking reports based on consumer demographic alignment at store level to prioritize distribution expansion.

• Responsible for data analysis and presentation, market research, cross-functional project management, SKU optimization, executing and managing marketing initiatives, tracker creation and management, managing.
• Strategic team support with analysis of category trends and consumer insights, competitive activity, and marketing mix trends.
• Led segmentation analysis of pasta sauce brands into three price tiers based on weighted price per ounce and brand positioning.

• Responsible for efficient front-end operations, line management, customer concerns, cashier placement, and training.
• Communicated and coached cashiers on effective procedures and customer interactions to increase service.
• Overcame staffing issues by efficiently using additional internal and external human capital.

• Trained in all store departments to learn operations and assisted night management.
• Increased customer service in a major department by analyzing service calls and implementing a customer use paging system.
• Optimized end of night documentation by creating a spreadsheet for reporting night management activities and observations.

Market research, trade show organization, trade show mailings, website updating, consolidating networks, image keywording, and office assistance.

Responsible for providing personal customer service for a diverse group of professional photographers from all over the world; photo processing, print making, and film distribution at Salt Lake City, Utah in 2002, Athens, Greece in 2004 and Torino, Italy in 2006.

Taught the last 4 weeks of the Principles of Macroeconomics course when professor left for medical reasons.

Mba, Marketing Management And Competitive Strategy

Activities and Societies: Ambassadors Club and Vice President of Communications of the Simon Association of Women MBAs.Graduated 1st in.

Ba, Economics

Activities and Societies: Alpha Lambda Delta, Gamma Sigma Alpha, Vice President of Omicron Delta Epsilon, Order of Omega, Phi Beta Kappa.