Lisa Chism Email & Phone Number

Lee'S Summit, Mo, Us

Strategic leadership, development, execution and performance of marketing and corporate communications that support sales growth and retention goals of the organization and strengthens the GEHA brand and reputation.External communications management for Government Employees Health Association (GEHA), a $5 billion health and dental plan provider serving 2 million federal workforce members. Lead public relations, crisis and executive communications. Utilize social platforms for thought leadership to grow audience and engagement; champion community and social responsibility partnerships. Work with sports and entertainment partners including the Kansas City Chiefs and the Baltimore Ravens.Focused on member communications and responsible for working with operations leadership to plan and execute our member communications strategy. Oversee content and creative for annual open enrollment for health plans.Play a key role in designing and implementing the internal and external communications strategy that aligns with the GEHA mission, goals and values. Oversee corporate communications and lead change management and crisis communications messaging.• Drive consistent brand messaging across all external channels and lead the execution of the company’s core PR program, including media relations, thought leadership, speaking opportunities and awards programming. Executive speech writing and social media management.• Lead strategy, storytelling and planning for brand campaigns and product marketing.• Develop seasonal brand communications framework and messaging.• Collaborate with agencies on ideation and execution of consumer centric concepts that support the media strategy, creative direction and brand attitude. Overseeing rebrand effort in 2024.• Govern brand guidelines across all U.S. markets. • Present campaign plans to markets and senior leadership at seasonal milestones.

Lee'S Summit, Mo

As the sixth largest city in Missouri, with a growing population of 100,000+, Lee's Summit boasts a robust parks and recreation system with three community centers and 30 parks. I oversaw the opening of the areas' newest 60,000 square foot community center handling all promotions, social media and staff of 100 for the areas of personal training, group fitness, weight room, massage therapy and childcare.Duties included HR (recruiting, interviews, onboarding, training and performance improvement) for staff of 100. Tracked measurable membership growth in first 12 months of opening and effectively managed budgets for projects, equipment and staff. Handled numerous special events including concerts at the Legacy Park Community Amphitheater and the annual Legacy Blast fireworks show.Developed, implemented and maintained policies and workflows within marketing, sales and onboarding for essential operations, resulting in a 30% efficiency increase.

Copywriter, art direction, styling and shooting of photography for monthly women's lifestyle magazine. Focus on food, music, health and travel content.

Lee'S Summit, Mo

Built a full-service, boutique management company dedicated to helping organizations build lasting legacies through content creation, media relations, digital marketing and brand reputation.Marketing strategy and communications consulting focused on helping brands and businesses develop or refine their value proposition and optimize their messaging, content and communications to drive engagement, conversion and improve their marketing ROI. Speaking engagements and trainings for organizations on media relations, content strategy and social media best practices.Planned media mix to achieve business objectives for Shopify-based D2C startups. Developed audience targeting and advised creative strategy/messaging to create a personalized consumer experience.Clients included: Gold’s GymAspen Athletic ClubsGenesis Health ClubsJohn Knox Village senior living, Lee's Summit, MOCelebrity chef Aarón Sánchez of Food Network and Chef Masters fameBlue Bell ice cream Backwoods adventure-sports outfitter retail stores + travel arm Backwoods AdventuresViking cruise linesMiss America 2006 Jennifer BerryMusical group Maria the MexicanThe Westin Crown Center Hotel, Kansas CityZona Rosa shopping development, Kansas CityNumerous restaurant grand openings in KC market (Mestizo Leawood, California Pizza Kitchen, The Grille at Park Place, Mimi's Cafe, NoRTH, RA Sushi)Non-profit work for Catholic Diocese of NE Kansas and their annual Snow Ball Gala, Wonderscope Children's Museum and others.Regular content contributor and freelance writer for:Kansas City Magazine and HER Life Magazine of Kansas City

Overland Park, Kansas

- Oversaw day-to-day management of the six person Advertising and Communications group. - Led brand strategy across brand identity, brand management, brand distribution and brand governance.- Led PR team and agencies responsible for strategy, planning, influencer relationships, executive/spokespeople placements and content development to support the long-term growth strategy for Sprint.- Advertising team implemented integrated programs including TV, radio, print, outdoor and direct mail to consumer and business targets. Team also served as brand steward and managed identity standards on internal and external communications. - PR team managed corporate reputation, crisis plan, media relations, community relations programs and customer appreciation initiatives. - Sales incentives & recognition team developed and managed programs designed to motivate and retain top sales performers, including annual incentive trip. - Event Sponsorships team worked closely with field teams to leverage brand in community to promote and maintain local share of mind, including work with the NASCAR sponsorship.- Established website team; responsibilities included content management and e-strategy.

· Led external communications including all community and public relations programs and online platforms.· Served as company spokesperson and provided communication counsel to executives.· Managed $3 million annual budget and day-to-day contact with advertising and public relation's agencies.-Oversaw enterprise PR and corporate reputation strategy in 18 key national markets.-Worked with Sprint corporate on special events and NASCAR sports marketing sponsorship.-Managed the PRSA award-winning Sprint for Literacy campaign and community involvement to increase adult literacy in Kansas City and 17 other major U.S. markets.

· Wrote a key portion of the proposal to retain the company’s $1 billion, five-year contract with the U.S. Department of Energy.· Handled merger communications and brand change when the company transitioned from AlliedSignal to Honeywell. Directed post-merger brand messaging, voice and visuals to most effectively reflect the legacy of AlliedSignal while setting an attainable future vision under the Honeywell corporate brand.· Produced, and anchored a weekly internal TV news program for 8,000 associates to support employee engagement.- Executive speechwriter for the President. Closely worked with HR and C-suite during RIF advising on change management and internal and external communications strategy.· Community Involvement Chair & special events assistance for Corporate Challenge, Habitat for Humanity, Christmas in October and internal team building for associates.

Kansas City Metropolitan Area

Pioneered communications department creation for high-growth national association management firm that had previously outsourced all communications functions.· Created and executed annual communications strategy for 12 national associations.· Oversaw writers/designers and print production team of in-house printer. Handled 12 monthly/bimonthly newsletters for national distribution to association members. · Media relations and government affairs serving as national spokesperson for 12 clients.· Managed development and content for five association's websites.· Assisted with annual industry trade shows for two national associations.· Government affairs for D.C. based association; served as national spokesperson handling media relations working in collaboration with members of Congress and the House of Representatives on significant policies and reform for industry.

Overland Park, Kansas, United States

Account service for clients in the senior housing industry including John Knox Village. Managed creative development and execution of direct mail, print and collateral materials. Managed third party vendors and supervised internal agency account service staff.