Lisa Cleaver Email & Phone Number

Rockford, Il

Report on, write, edit and publish online news for Petfood Industry website and print publication. Write, edit and produce Petfood Industry newsletter. Write news and feature articles to support Petfood Forum group of conferences and exhibitions. Proofread and copy edit content as needed.

Produce, edit and post all content across Feed & Grain’s websites and social media platforms including news, products, multimedia, and digital advertising• Prepare daily, monthly and event-specific eNewsletters, including posting news, implementing all stages of digital advertising, and constructing analysis of all advertising initiatives• Upload and maintain content for the brand’s website, including the Online Buyers Guide, videos, podcasts, calendar and blogs• Manage the brand’s social media pages, analyze audience and engagement metrics, and execute client social media campaigns• Assist in developing and maintaining event-specific websites for industry trade shows and Feed & Grain LIVE• Analyze website statistics for traffic patterns and advertising opportunities, including SEO• Write feature articles for Feed & Grain print and digital editions• Explore new technologies for, digital and audio productions• Develop a presence in the industry and professionally represent Feed & Grain at industry functions (e.g., tradeshows, media events, conventions, etc.)• Provide social media and online support for other IDEAg marketing groups as assigned

Fort Atkinson, Wi

Feed & Grain offers multi-media platforms of print, digital and events for commercial feed, grain and allied processing industries. Feed & Grain Magazine covers feed manufacturers and firms involved in handling and processing grain commodities and offers cutting edge analysis of issues affecting their business, whether it’s through the seven-issue-a-year print magazine or daily Industry Watch newsletter. * Manage daily website updates including blogs, breaking news, videos and other interactive materials* Create daily content for social media sites to engage readers as well as daily e-newsletters* Research and write feature articles, news and products for print platform

Janesville/Beloit, Wisconsin Area

Aptiv's mission is to provide a continuum of innovative support for individuals with disabilities so they may live meaningful lives. * As a member of the marketing team, engage and educate the community about Aptiv services for people with disabilities; be first touch point for future clients* Give presentations and tours to community partners & groups* Be an information resource and develop relationships with educational and community partners* Coordinate marketing efforts, including business expos, community events & social media, to increase brand awareness* Help manage social media platforms and e-newsletters to increase presence and reach* Help write, proofread and prepare marketing materials, including PowerPoints and brochures, for team

Fort Atkinson, Wi

* Understand critical issues and readership needs of audience to develop/execute content ideas for 10x/year industry-leading print publication serving 10,000 asphalt contractors, as well as its digital platforms * Create daily content for social media sites to engage readers, as well as daily and monthly e-newsletters; grew Facebook followers to over 8,000 and Twitter followers to over 5,000 * Provide content for ForConstructionPros.com portal, including news, products, and blogs; help create/coordinate video development for website * Coordinate promotional materials and news releases with marketing department and develop strategic marketing and communication plans to generate additional sales revenue * Lead redesign and realignment to update editorial mission * Manage and mentor support staff

* Manage editing and production of 7X/year industry-leading print publication designed for 18,500 construction equipment rental professionals * Develop, write dozens of story and content ideas each year * Manage hundreds of products in database * Manage production of other publications in the construction group * Lead initiative to create a daily e-newsletter for construction industry, as well as monthly newsletter for rental professionals

Compile/digest news for a daily construction e-newsletter.

* Create and execute feature articles for various construction industry publications, including Pavement Magazine, Equipment Today and Rental Magazine, often working on more than one publication at a time Develop and manage product database

Assisted editors in editing/typing copy for publication; obtained and reported information from court cases, managed "What Happened ..." column and entertainment section.

Communication, Journalism

Activities and Societies: Society of Professional Journalists (SPJ) Staff of The Royal Purple, 1992-1994

Associates, Arts

Activities and Societies: Editor of The Matrix