As a Sales and Marketing Manager, I undertake a multifaceted role, shouldering diverse responsibilities aimed at steering organizational sales and fostering the overall success of the company. My tasks encompass a broad spectrum of activities, from revitalizing underperforming sales territories to strategically driving initiatives that fuel company growth.• Engage in extensive interaction with designers, dealers, builders, and architects to elevate brand visibility/product demand.• Beyond sales, execute the creation of website and social media platforms, improving digital presence and engagement.• Construct and execute sales and promotional programs. Recreate the company’s product and price guides.• Cultivate/enhance relationships with customers/vendors/prospects fostering strong mutually beneficial relationships.• Orchestrate sales/collateral materials enhancing the effectiveness of pitches and promotional efforts for the sales team.

Oversaw West Coast sales territory (Western US, Western Canada, Northern Mexico) through its growth from $3MM to $7.6MM. • Led expansion within both new and existing accounts, earning an expanded account portfolio. • Implemented training and educational programs for fabricators and dealers.• Created and put into action sales plans and pricing models for current and prospective customers.• Compiled and presented monthly, quarterly, and annual performance reports focusing on product and customer analysis.

Worked as sole contributor overseeing $2.5MM sales territory developing new business relationships and increased spending within existing strategic accounts. • Sold primarily through the distribution channel to dealers, retailers, designers, builders and architects.• Achieved a significant expansion of my sales territory, resulting in gross revenue growth to 127% of its prior figure.• Boosted brand recognition and market share through well-researched and strategic outbound prospecting initiatives.

Worked as sole contributor role overseeing and growing sales in under-performing territories elevating gross revenue of assigned sales territory to 148%, achieving a total of $3.5MM in sales.• Built and improved mutually beneficial relationships with customers and prospects. • Participated in new product launches and development. • Prepared sales presentations and customer-facing marketing materials.

Responsible for sales and marketing materials including creating product launches to sell Wood Blind Fabricator program across North America (including the US, Canada and Mexico). • Created product launches and oversaw all selling for brand-new programs across North America. • Successfully managed relationships with domestic and international suppliers and partners. • Spearheaded the growth of a newly established Fabricator business, escalating sales revenue from ground zero to $1.8MM.• Promoted the "Private Reserve" custom wood flooring product by providing demonstrations to designers, builders, and dealers while adeptly managing relationships through the sales pipeline.• Fostered product demand and brand awareness, devising and implementing co-branded marketing tactics and sample programs in collaboration with partners.• Conceived and personally conducted product training workshops aimed at enhancing skills of internal sales staff, as well as dealers, distributors and fabricators.

Headed sales team including overseeing product development, strategic marketing campaigns and conducting product training.• Led sales efforts for company’s >$6MM US wood blind fabricator business. • Coordinated all client-oriented aspects, encompassing rebranding and presenting product samples. • Orchestrated trade show booth design and management, creating all marketing media materials.

Managed merchandise development, including supplier recommendations, cost and service level negotiations.• Created the company’s first website and marketing plan.• Oversaw product development from inception to launches. • Developed all strategic marketing initiatives, leading sales development and product training.

Managed all phases of merchandise development including research, development, supplier recommendations, specifications, cost and service level negotiations.• Managed the entire product development process and life cycle from concept to release. • Developed all strategic marketing initiatives, leading sales development and product training.• Analyzed market and sales trends, developed and executed comprehensive marketing strategies for company growth.