Lisa J. Crowell

Lisa J. Crowell Email and Phone Number

Product Marketing | Marketing Strategy | Customer Marketing | Content Marketing @ Salary.com
Lisa J. Crowell's Location
Greater Boston, United States, United States
Lisa J. Crowell's Contact Details

Lisa J. Crowell work email

Lisa J. Crowell personal email

About Lisa J. Crowell

A passionate marketing leader with experience helping fast-paced SaaS companies communicate their story. Proven history developing insight-backed go-to-market strategies and programs to enable sales teams, build brands, drive leads and spur customer advocacy. Skilled at leveraging customer, market, and competitive research and insights to develop buyer personas, differentiated positioning & messaging, and compelling content and sales tools. Led and motivated GTM teams in new product launches and feature releases. Energetic, authentic leader who is driven by curiosity and making connections with colleagues, prospects, and customers.

Lisa J. Crowell's Current Company Details
Salary.com

Salary.Com

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Product Marketing | Marketing Strategy | Customer Marketing | Content Marketing
Lisa J. Crowell Work Experience Details
  • Salary.Com
    Director Of Customer Marketing & Advocacy
    Salary.Com Apr 2024 - Present
    Waltham, Massachusetts, Us
  • Self Employed
    Product Marketing Consultant
    Self Employed May 2019 - Apr 2024
    Satellite Beach, Florida, Us
    Work with tech companies and small businesses to deliver product marketing and marketing services: brand stories, buyer personas, positioning, message maps, market and competitive research, sales enablement, content & social media marketing, event management.Software clients: Commercial Drone-Based Logistics, Deal Coaching, Cybersecurity, HR & Compensation, CRM, Online Fundraising, Utility Mobile Operations, Daily Deals Small business clients: Real Estate, Community Choir, Music & Performing Arts Venue
  • Melic - Mitsubishi Electric Innovation Center
    Marketing Leader
    Melic - Mitsubishi Electric Innovation Center Jan 2023 - Mar 2024
    MELIC is the sole North American innovation and investment sourcing arm of Mitsubishi Electric's Global Business Innovation Division (BIG). MELIC was launched in April 2020 in Silicon Valley. We are exploring new business and early stage investment opportunities as part of BIG in areas including but not limited to digital transformation, clean-tech, mobility, energy, logistics, automation, infrastructure and smart buildings.
  • Dealcoachpro
    Fractional Cmo
    Dealcoachpro Jan 2020 - Mar 2024
    Boca Raton, Florida, Us
    DealCoachPro's patented, data-driven deal pursuit software helps Enterprise sales teams to asses buyer intent, see the gaps, and collaborate for the win. 🏆
  • Magnetude Consulting
    Marketing Consultant
    Magnetude Consulting Mar 2020 - May 2021
    Needham Heights, Massachusetts, Us
    I work with the Magnetude Consulting team as a consultant providing product marketing and content marketing services to B2B clients.
  • Aha!
    Director, Marketing Communications
    Aha! Aug 2017 - May 2019
    Remote, Global, Us
    Product roadmap software
  • Continuum Managed Services, Llc (Acquired By Connectwise)
    Sr. Director, Product Marketing
    Continuum Managed Services, Llc (Acquired By Connectwise) Nov 2013 - Jun 2017
    IT management and services platform for Managed Services Providers (MSPs)
  • Logmein
    Director Of Segment Marketing
    Logmein Dec 2011 - Aug 2013
    Boston, Massachusetts, Us
  • Logmein
    Director Of Product Marketing (Join.Me)
    Logmein Nov 2010 - Dec 2011
    Boston, Massachusetts, Us
  • Constant Contact
    Sr. Product Marketing Manager
    Constant Contact Oct 2006 - Oct 2010
    Waltham, Ma, Us
    Online marketing tools for small businesses and nonprofits
  • M|C Communications, Llc
    Product Marketing Manager, Primed
    M|C Communications, Llc Aug 2004 - Sep 2006
    Boston, Ma, Us
    Continuing medical education for PCPs / specialists
  • Mathsoft
    Product Marketing Manager | Marketing Manager
    Mathsoft Jun 2000 - Mar 2004
    Us
    Engineering calculation and educational software company (Mathcad and StudyWorks!) Acquired by PTC
  • Cross-Cultural Solutions
    Humanitarian Aid, Peru
    Cross-Cultural Solutions Jan 2000 - Mar 2000
    New Rochelle, Ny, Us
  • Clarks
    Public Relations Assistant (Internship)
    Clarks Aug 1999 - Dec 1999
    Street, Somerset, Gb
  • Remanco Systems Corp
    Product Manager Assistant
    Remanco Systems Corp Jan 1997 - Dec 1998
    Point-of-Sale hardware and software solutions for restaurant and hospitality industry

Lisa J. Crowell Skills

Product Marketing Lead Generation Marketing Strategy Product Management Saas Marketing Email Marketing Online Advertising Market Research Social Media Marketing Management Go To Market Strategy Sales Enablement Digital Marketing Cross Functional Team Leadership Online Marketing Software As A Service Product Development Competitive Analysis Salesforce.com B2b E Commerce Messaging Demand Generation Brand Positioning Strategies Enterprise Software Strategic Partnerships Audience Segmentation Web Analytics Google Analytics B2b Marketing Multi Channel Marketing Segmentation Leadership Marketing Research Conversion Optimization Personal Development Business To Business

Lisa J. Crowell Education Details

  • Northeastern University
    Northeastern University
    Marketing - Honors
  • Proficientz (Product Portfolio Mgmt)
    Proficientz (Product Portfolio Mgmt)
    Product Portfolio Management Training
  • Pragmatic Marketing (Www.Productmarketing.Com)
    Pragmatic Marketing (Www.Productmarketing.Com)
    Product Marketing
  • Lorenzo De’Medici, The Art Institute Of Florence, Florence, Italy
    Lorenzo De’Medici, The Art Institute Of Florence, Florence, Italy
    Italian

Frequently Asked Questions about Lisa J. Crowell

What company does Lisa J. Crowell work for?

Lisa J. Crowell works for Salary.com

What is Lisa J. Crowell's role at the current company?

Lisa J. Crowell's current role is Product Marketing | Marketing Strategy | Customer Marketing | Content Marketing.

What is Lisa J. Crowell's email address?

Lisa J. Crowell's email address is lc****@****ail.com

What is Lisa J. Crowell's direct phone number?

Lisa J. Crowell's direct phone number is +185724*****

What schools did Lisa J. Crowell attend?

Lisa J. Crowell attended Northeastern University, Proficientz (Product Portfolio Mgmt), Pragmatic Marketing (Www.productmarketing.com), Lorenzo De’medici, The Art Institute Of Florence, Florence, Italy.

What skills is Lisa J. Crowell known for?

Lisa J. Crowell has skills like Product Marketing, Lead Generation, Marketing Strategy, Product Management, Saas, Marketing, Email Marketing, Online Advertising, Market Research, Social Media Marketing, Management, Go To Market Strategy.

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