Lisa Davidson Email & Phone Number

Tallahassee, Florida, Us

Our national forensic engineering firm provides support to clients in the areas of accident reconstruction, biomechanics, fire investigations, patent litigation analysis, premises liability, product liability, and tire failure analysis. Using the latest technology and industry proven techniques our engineering experts provide thorough investigation, analysis and conclusions for the most difficult engineering questions. As Communications & Marketing Manager, responsibilities include:• Craft and execute strategic marketing and communications campaigns to help expand the organization and elevate its brand. • Develop impactful cause marketing campaigns, content creation, graphic design and ghostwriting.• Manage online marketing activities to include expert listing websites and social media content creation and strategies. • Led the development of the newly launched TireFailureExpert.com website and collaborate with web developer to enhance SEO of current Qforensics.com website.• Redesign of marketing materials such as trade show banners, brochures, and other collateral.

Westminster, Colorado, Us

Corporate Social Responsibility (CSR): • Partnered with leadership to developed a comprehensive CSR vision, brand and strategy to create an engaging and socially conscious place to work. • Advised the Maxar Better World Foundation board on grant opportunities and best practices. Managed grant cycles to include application, committee review, funding notifications, grant reporting, site visits, and development of philanthropic partnerships. • Led efforts to enhance the company's social impact through community engagement and employee volunteer programs, including creating the first company-wide Give Back Days at 18 global sites.• Partnered with communications, ESG and DIB teams to develop content and share stories about community impact, employee volunteerism and other CSR activities both internally and externally.• To provide insight into volunteer and giving activities, identified web-based CSR platform and led implementation with vendor.Future of Work: • In addition to CSR responsibilities, led a variety of strategic Future of Work projects to refine and communicate people processes and rethink how we work as an organization. • Developed "How We Work (HW2)" SharePoint and Guide providing team members with the tools to work on-site, remote and moving between locations. These resources were launched to assist with returning to office in 2023 and provided various ways we work and collaborate, including our technology, our spaces and resources to foster belonging and community. • Serve as an active partner with HR and functional leaders to assess a broad spectrum of future of work topics such as flexible worker policy, distributed team effectiveness and identifying best practices for hybrid work environments.

Melbourne, Florida, Us

• Design and lead an integrated communication and marketing plan broadening awareness across key audiences including fundholders, governmental leaders, and the public at-large.• In close partnership with president/CEO and board of directors, perform annual strategic planning to set vision and operational plans that support the Foundation’s cultivation and engagement goals. • Manage communications calendar and create ongoing content and visuals for website, print and social media campaigns, including launching of quarterly digital newsletter.• Plan and write press releases, organizational announcements, board communications, speeches, and donor gift and outcome stories. • Executed and led award-winning rebranding initiative. This included website redesign (visual concepts, content creation, sitemap, and optimization tools), design of logo, tagline, development of all print collateral, and execution of brand launch campaign and event.• Successfully transitioned organization’s marketing outreach to a remote/virtual model ensuring momentum of growth and stakeholder engagement continued in 2020/21. • Initiated COVID-19 response fund, including outreach to nonprofits and partnerships with funders to ensure critical community needs were met through the philanthropic funds of the Foundation. • Foster positive external relations, build long-term strategic alliances, and play an active, public role in elevating brand presence of the Foundation.

Melbourne, Florida, Us

• Managed and executed the overall strategy for the Foundation’s grants and scholarship programs, distributing over $2.3 million annually from over 100 funds. • Developed processes and policies that optimized organizational operations of key programs.• Innovated existing portfolio of giving to support emerging business strategies.• Monitored financial management of over 140 grants annually to ensure appropriate return on investment and use of grant funding. • Convened stakeholders to address current and emerging community issues such as workforce development, education, affordable housing, and homelessness. • Planned and executed grantee and donor gatherings, professional development events, and educational seminars to increase capacity of nonprofits and boards.

Melbourne, Florida, Us

Demonstrated performance in developing and executing multi-channel communication initiatives to showcase Harris' $5B Fortune 500 brand across external and internal stakeholders. • Acted as a strategic thought partner to executive leadership and various business functions to shape internal and external communication plans that aligned with diversified business priorities. • Developed annual communication plans, c-suite all-hands briefing content, executive roundtables, post-meeting surveys, speeches, and key presentations for internal and external audiences.• Established company-wide social media strategy, policy, and employee training plan. • Collaborated with various vendors to produce collateral materials, website content and photojournalism opportunities.• Community relations liaison for key community partnerships, outreach initiatives and events.• Developed innovative communications to grow United Way employee contributions to nearly $1.4M and increase employee participation in philanthropic projects.

Melbourne, Florida, Us

Promoted to lead University Relations department. Responsible for developing the national recruitment and key university partnership strategy, campus brand, and marketing campaigns to ensure a progressive program for internship and full-time university hires.• Developed branding, communications, and strategy for over 120 campus events annually while leading recruitment teams at 26 key universities. Responsible for annual goal of 200+ new grads. • Supervised, coached, and assisted in the development of three staff employees. Trained hiring managers and 26 campus brand managers on recruitment strategies and hiring policies.• Managed overall budget allocated to each school in alignment with recruitment goals. This included cultivating relationships with the appropriate faculty, career services, student leaders, and internal alumni to enhance outcomes.• Conducted in-depth research and analysis on demographics, placement statistics, and majors to formulate actionable plans to increase diversity and meet overall hiring goals. • Partnered with functional leaders across North America business lines to develop school-specific strategies and provide key campus recruiting metrics to evaluate the season. • Responsible for funding recommendations and distribution of Harris Foundation grants to support key university and STEM educational programs. • Developed concept and led redesign of external company-wide careers website. Produced web content and implementation of social interfaces to attract talent. • Initiated a corporate-wide social media presence on Facebook, LinkedIn, YouTube, and Twitter.• Increased diversity statistics of new grad hires and interns year-over-year.• Responsible for internship program; including policy development, onboarding, professional development curriculum, and strategy for intern conversion.

Melbourne, Florida, Us

Managed an integrated, multi-channel employee communications program for Harris’ Government Communications Systems segment, which would reach over 6000 employees, including remote sites. • Provided communications council to executive management and business functions, including HR, IT, finance and marketing, to plan key announcements aligned with business strategy and delivered to internal audiences. • Developed executive speeches, quarterly roundtables and all-employee briefings for division president. Created and managed content for weekly internal E-newsletter and intranet.• Led multi-divisional teams for several corporate-wide initiatives, including MILCOM international communication conference, rebranding the new hire orientation program and the Gallup employee engagement survey.

Melbourne, Fl, Us

As part of the corporate sales and marketing team, responsible for coordinating and implementing various realtor and customer promotions, customer satisfaction initiatives, internal and external communications, and corporate events.

Bachelor'S Degree, Communications - Public Relations/Advertising

Certificate