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Lisa Deng, Mi, Ma, Bba Email & Phone Number

Data-driven Media & Marketing Expert at Critical Mass
Location: Toronto, Ontario, Canada 10 work roles 5 schools
1 work email found @cibc.com LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email l****@cibc.com
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Current company
Critical Mass
Role
Data-driven Media & Marketing Expert
Location
Toronto, Ontario, Canada
Company size
868 employees

Who is Lisa Deng, Mi, Ma, Bba? Overview

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Quick answer

Lisa Deng, Mi, Ma, Bba is listed as Data-driven Media & Marketing Expert at Critical Mass, a company with 868 employees, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at cibc.com and a matched LinkedIn profile for Lisa Deng, Mi, Ma, Bba.

Lisa Deng, Mi, Ma, Bba previously worked as Marketing Science Senior Analyst at Critical Mass and Digital Media Supervisor at Innocean Canada. Lisa Deng, Mi, Ma, Bba holds Master Of Information, Human-Centred Data Science, 3.9 / 4.0 from University Of Toronto.

Company email context

Email format at Critical Mass

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*@cibc.com
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AeroLeads found 1 current-domain work email signal for Lisa Deng, Mi, Ma, Bba. Compare company email patterns before reaching out.

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Profile bio

About Lisa Deng, Mi, Ma, Bba

As a marketing and media professional, I have been working in marketing / media / advertising for 10+ years, across Canadian and Chinese markets.My professional expertise includes digital marketing management, media planning and execution, and advertising projects management. I am passionate in working with data to explore the most efficient approaches to grow businesses, as well as providing meaningful content to consumers that serves a business purpose.I had the opportunity to touch several industries in my career, including finance, telecom, consumer electronics, pharmaceutics, auto, CPG and fashion, each giving me a fresh perspective and a deeper understanding of marketing and advertising.

Listed skills include Server Architecture, Network Administration, System Administration, Servers, and 19 others.

Current workplace

Lisa Deng, Mi, Ma, Bba's current company

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Critical Mass
Critical Mass
Data-driven Media & Marketing Expert
calgary, alberta, canada
Website
criticalmass.com
Employees
868
AeroLeads page
Company profile
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10 roles

Lisa Deng, Mi, Ma, Bba work experience

A career timeline built from the work history available for this profile.

Marketing Science Senior Analyst

Current
Critical Mass

Toronto, Ontario, Canada

Dec 2024 - Present

Digital Media Supervisor

Innocean Canada

Toronto, Ontario, Canada

Led digital media planning for Hyundai and Genesis Canada.

Jul 2024 - Nov 2024

Senior Consultant, Programmatic Media

Cibc

Toronto, Ontario, Canada

Programmatic Lead on Simplii Financial, CIBC Wealth Management and Insurance

Jan 2022 - May 2024

Media Strategy Supervisor (Omd)

Juniper Park \ Tbwa

Toronto, Ontario, Canada

Account: NissanResponsibilities: Media planning, overseeing execution, and reporting for all media channels, focusing on digital platforms; supervising 2 junior members in the team.

Apr 2021 - Dec 2021

Manager, Media Planning - Theo (Mindshare)

Groupm

Toronto, Ontario, Canada

Responsibilities: 360 media planning, campaign execution, and reporting for Rogers / Fido, focusing on Connected Home (Internet and IPTV) and Rogers for Business (B2B)

Jul 2020 - Apr 2021

Senior Media Executive - Mediacom

Groupm

Toronto, Ontario, Canada

  • Responsibilities: Media Planning and Execution for CIBC and Simplii Financial
  • Key client consultant for multi-media channels, across digital, social, programmatic, TV, radio, OOH, print, etc.
  • Multimedia campaign planning, presenting, execution, optimization and reporting
  • Collaborate with investment teams to resolve client requests and feedbacks; liaise with creative agencies and media vendors
Jul 2019 - Jul 2020

Media Executive - Mediacom

Groupm

Toronto, Ontario, Canada

Responsibilities: Media planning, campaign execution, reporting, and optimization for Bayer Canada, including TV, Digital, Social, Search, OOH, and eCommerce

Feb 2018 - Jul 2019

Digital Marketing Specialist

Bsh Home Appliances Group

Nanjing, Jiangsu, China

  • (Headquarters of Greater China Region) Responsibilities: managed digital campaigns of Bosch and Siemens home appliances (mainly refrigerators, laundry, dish washer, and small appliances), including content production.
  • Developed agency brief, worked on campaign proposals, set campaign goals and KPIs, executed campaign strictly on schedule, oversaw weekly data report, wrote final performance reports
  • Supervised marketing content production especially campaign websites, focusing on UI and consumer journey, and provided optimizing suggestions during campaign
  • Optimized digital media placement based on data performance, evaluated media performance and developed media selection guideline for nation-wide use
  • Responsible for digital media agency and DMP agency pitch, assisted in DMP setup project
  • Managed social media accounts, followers increased by 200x over 3 years
Aug 2014 - Jun 2017

Account Executive

Innocean Worldwide

Nanjing, China

  • Responsibilities: communication strategy planning and creative production management for Kia Motors in its in-house agency
  • Communication strategy planning, focused on consumer insight and competitive analysis
  • Prepared creative briefs, proposals, quotations, and project schedules
  • Managed creative production for product launching, promotion campaigns, window display, CI guidebook, etc., in the format of TVC, key visual, leaflet, radio, etc.
  • Coordinated on revisions and checked details on each version in the projects
  • Generated competitive reports and monitored ads placement in all media channels
Nov 2013 - Jul 2014

Account Executive

Leo Burnett

Shanghai, China

  • Responsibilities: creative production planning and execution for Bosch Power Tools, Jack&Jones, and SELECTED (fashion brands under Best Sellers)
  • Created communication briefs, assisted in writing presentation decks to clients
  • Prepared production estimates and schedules, and updated work status report
  • Arranged and oversaw creative shooting and post-production in the form of print and video, and coordinated between clients and creative team on revisions
  • Monitored project progress, checked each version of work, and delivered final artworks by deadline
  • Prepared competitive analysis reports and monitored creative placement in diversified media
Nov 2012 - Jul 2013
Team & coworkers

Colleagues at Critical Mass

Other employees you can reach at criticalmass.com. View company contacts for 868 employees →

KB Kayla Butler Kayla Butler Colleague at Critical Mass Calgary, Alberta, Canada, Canada View → ZH Zain H. Zain H. Colleague at Critical Mass Los Angeles, California, United States, United States View → CD Chris Davis Chris Davis Colleague at Critical Mass Calgary, Alberta, Canada, Canada View → SS Shirley Soriano Shirley Soriano Colleague at Critical Mass Ecuador, Ecuador View → CP Cam Poortinga Cam Poortinga Colleague at Critical Mass Chicago, Illinois, United States, United States View → DZ Darrell Zahorsky Darrell Zahorsky Colleague at Critical Mass Calgary, Alberta, Canada, Canada View → IT Iris Ti Iris Ti Colleague at Critical Mass Toronto, Ontario, Canada, Canada View → CM Conor Metz Conor Metz Colleague at Critical Mass Chicago, Illinois, United States, United States View → BC Brendan Cruz Brendan Cruz Colleague at Critical Mass Calgary, Alberta, Canada, Canada View → SL Stephanie Lundborg Stephanie Lundborg Colleague at Critical Mass Nashville, Tennessee, United States, United States View →
5 education records

Lisa Deng, Mi, Ma, Bba education

FAQ

Frequently asked questions about Lisa Deng, Mi, Ma, Bba

Quick answers generated from the profile data available on this page.

What company does Lisa Deng, Mi, Ma, Bba work for?

Lisa Deng, Mi, Ma, Bba works for Critical Mass.

What is Lisa Deng, Mi, Ma, Bba's role at Critical Mass?

Lisa Deng, Mi, Ma, Bba is listed as Data-driven Media & Marketing Expert at Critical Mass.

What is Lisa Deng, Mi, Ma, Bba's email address?

AeroLeads has found 1 work email signal at @cibc.com for Lisa Deng, Mi, Ma, Bba at Critical Mass.

Where is Lisa Deng, Mi, Ma, Bba based?

Lisa Deng, Mi, Ma, Bba is based in Toronto, Ontario, Canada while working with Critical Mass.

What companies has Lisa Deng, Mi, Ma, Bba worked for?

Lisa Deng, Mi, Ma, Bba has worked for Critical Mass, Innocean Canada, Cibc, Juniper Park \ Tbwa, and Groupm.

Who are Lisa Deng, Mi, Ma, Bba's colleagues at Critical Mass?

Lisa Deng, Mi, Ma, Bba's colleagues at Critical Mass include Kayla Butler, Zain H., Chris Davis, Shirley Soriano, and Cam Poortinga.

How can I contact Lisa Deng, Mi, Ma, Bba?

You can use AeroLeads to view verified contact signals for Lisa Deng, Mi, Ma, Bba at Critical Mass, including work email, phone, and LinkedIn data when available.

What schools did Lisa Deng, Mi, Ma, Bba attend?

Lisa Deng, Mi, Ma, Bba holds Master Of Information, Human-Centred Data Science, 3.9 / 4.0 from University Of Toronto.

What skills is Lisa Deng, Mi, Ma, Bba known for?

Lisa Deng, Mi, Ma, Bba is listed with skills including Server Architecture, Network Administration, System Administration, Servers, Troubleshooting, Symantec Netbackup, Windows, and Networking.

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