Lisa Deng, Mi, Ma, Bba Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Led digital media planning for Hyundai and Genesis Canada.

Toronto, Ontario, Canada

Programmatic Lead on Simplii Financial, CIBC Wealth Management and Insurance

Toronto, Ontario, Canada

Account: NissanResponsibilities: Media planning, overseeing execution, and reporting for all media channels, focusing on digital platforms; supervising 2 junior members in the team.

Toronto, Ontario, Canada

Responsibilities: 360 media planning, campaign execution, and reporting for Rogers / Fido, focusing on Connected Home (Internet and IPTV) and Rogers for Business (B2B)

Toronto, Ontario, Canada

Responsibilities: Media Planning and Execution for CIBC and Simplii Financial• Key client consultant for multi-media channels, across digital, social, programmatic, TV, radio, OOH, print, etc.• Multimedia campaign planning, presenting, execution, optimization and reporting• Collaborate with investment teams to resolve client requests and feedbacks; liaise with creative agencies and media vendors

Toronto, Ontario, Canada

Responsibilities: Media planning, campaign execution, reporting, and optimization for Bayer Canada, including TV, Digital, Social, Search, OOH, and eCommerce

Nanjing, Jiangsu, China

(Headquarters of Greater China Region) Responsibilities: managed digital campaigns of Bosch and Siemens home appliances (mainly refrigerators, laundry, dish washer, and small appliances), including content production (videos, websites, banners, articles, etc.), digital & social media activities as well as owned social media platforms• Developed agency brief, worked on campaign proposals, set campaign goals and KPIs, executed campaign strictly on schedule, oversaw weekly data report, wrote final performance reports• Supervised marketing content production especially campaign websites, focusing on UI and consumer journey, and provided optimizing suggestions during campaign• Optimized digital media placement based on data performance, evaluated media performance and developed media selection guideline for nation-wide use• Responsible for digital media agency and DMP agency pitch, assisted in DMP setup project• Managed social media accounts, followers increased by 200x over 3 years• Other tasks include budget management, working process optimization, etc.

Nanjing, China

Responsibilities: communication strategy planning and creative production management for Kia Motors in its in-house agency• Communication strategy planning, focused on consumer insight and competitive analysis• Prepared creative briefs, proposals, quotations, and project schedules• Managed creative production for product launching, promotion campaigns, window display, CI guidebook, etc., in the format of TVC, key visual, leaflet, radio, etc.• Coordinated on revisions and checked details on each version in the projects• Generated competitive reports and monitored ads placement in all media channels

Shanghai, China

Responsibilities: creative production planning and execution for Bosch Power Tools, Jack&Jones, and SELECTED (fashion brands under Best Sellers)• Created communication briefs, assisted in writing presentation decks to clients• Prepared production estimates and schedules, and updated work status report• Arranged and oversaw creative shooting and post-production in the form of print and video, and coordinated between clients and creative team on revisions• Monitored project progress, checked each version of work, and delivered final artworks by deadline• Prepared competitive analysis reports and monitored creative placement in diversified media• Managed financial income and expenses from clients and vendors

Master Of Information, Human-Centred Data Science, 3.9 / 4.0

Business Analysis

Certificate, Digital Marketing Management, 94 / 100

Master Of Arts, Integrated Marketing Communication, 3.39/4.0

Bachelor Of Business Administration, Marketing