Lisa Filip Email & Phone Number

Milwaukee, Wi, Us

- Developed, implemented, optimized, and reported on digital advertising strategy for 20+ ReserveBar brand partners- Managed digital advertising budgets for brand partner programs and ReserveBar marketing- Digital advertising mix across Paid Search (Google), Paid Social (Facebook/Instagram), OTT (MNTN Platform), Podcasts, and Affiliate Programming - Project management of brand partner product launches and ReserveBar digital advertising programs- Assisted in the hiring and development of the team's Paid Media Coordinator position - Assisted in relationship management of outside vendors including digital agency partners and platform reps

Menomonee Falls, Wisconsin, United States

- Manages 3 digital advertising analysts, overseeing a total of 12-15 clients - Leads strategy development across all clients, monitors client performance, & ensures quality in strategy execution- Responsible for reviewing all reporting and strategy implementation across client accounts.- Manages workload across all clients & analysts.- Responsible for quarterly strategist-level goals which include process improvement, implementation of new industry best practices, etc. - Trains and mentors advertising analysts- Assists in completing department-level goals on a quarterly basis- Fully certified in all Google AdWords exams, Google Analytics & Microsoft Accredited Professional

Menomonee Falls, Wi

- Manages 4-7 client accounts- Trains and mentors other advertising analysts- Assists in completing department-level goals on a quarterly basis- Prioritizes workload and manages advertising budgets & bidding strategies to achieve desired outcomes and meet client goals- Monitors accounts daily and reviews important account metrics across paid channels- Troubleshoots issues, researches causes, and presents potential solutions to clients- Fully certified in all Google AdWords exams, Google Analytics & Microsoft Accredited Professional

Menomonee Falls, Wi

- Manages 4-7 client accounts- Prioritizes workload and manages advertising budgets & bidding strategies to achieve desired outcomes and meet client goals- Monitors accounts daily and reviews important account metrics across paid channels- Troubleshoots issues, researches causes, and presents potential solutions to clients- Fully certified in all Google AdWords exams, Google Analytics & Microsoft Accredited Professional

Daily management of over 25 social media campaigns. Oversees bid management, budget allocation, forecasting, performance monitoring, and strategic testing of social media campaigns. Monitors, analyzes, and reports on advertisements in Facebook, Google, Instagram, and Bing. Implements continuous improvement processes to standardize the media buying process . Conducts A/B testing, keyword research, competitive analysis, disease research, and identifies new opportunities to reach marketing objectives

Project management of clinical trial patient recruitment campaigns, utilizing digital social media tactics. Manages 15 projects, on average, at any given time. Create, implement, and optimize Facebook, Google, Instagram, and other social media advertising for client projects. Creation and development of marketing content for patient recruitment campaigns. Constructing weekly content and managing all social media accounts for Splash Clinical. Development of monthly social media plans and creation of advertisements for Casino clients. Maintenance of customer database and client liaison

Oshkosh, Wisconsin

Develops, and presents the Grad Ready program to the University of Wisconsin Oshkosh campusFurther developed collaborative skills acumen by working with both the Financial Literacy and Grad Ready Programs

Oshkosh, Wisconsin

Responsible for developing tutoring plansConducts one-on-one sessions to ensure student success in mathematics and geographyDevelopment of strong active listening skills in order to assess the student's needs and create appropriate teaching approaches

Sent, reported and optimized daily email retargeting process. Maintaining average conversion rate of 15%Added new content and products to the Del City websiteSent TrustPilot review requests and responded to all customer reviewsWorked with Hubspot, uploading import lists and sending out new customer emailsImplemented monthly social media campaigns across multiple platformsConducted monthly category reviews for the website, collecting analytical data and making recommendationsOptimized 38 keywords for SEO, created recommendations using BrightEdge and implemented the changes

Responsible for sales and perspective customer research. Developed sales presentation for prospects. Maintained and enhanced other sales data, working with Excel.

Lombard, Illinois

Cultivated a strong attention to detail while keeping the hospital in proper sanitary conditionExpressed empathy and compassion towards clients and their pets during difficult medical decisions.

Wheaton, Il

Promoted to senior after 3 months in positionRequired managing numerous customer service and support staff