Lisa Forson Email & Phone Number

Vancouver, British Columbia, Canada

North Vancouver, British Columbia, Canada

Lead and project management the execution of integrated cross-channel marketing campaigns and programs to increase brand awareness, product/service purchase and usage, and client engagement. Develop paid media promotional plans in conjunction with external media agency and digital marketing colleagues to support campaign initiatives. Primary channels include outdoor, TV, radio, print, podcast and digital.Owner of the relationship with our creative agency and project manage all creative development.Contribute to annual strategic marketing planning; translating business needs into supporting campaign strategies and tactics. Contributor to many other marketing projects and programs; video production, content marketing, email marketing, events and webinars, sponsorships, business marketing and marketing automation.

Vancouver, British Columbia, Canada

Responsible for tactical and database marketing, the customer relationship management strategy, and loyalty program for both Scenic and Emerald Waterways.Project managed direct and effective marketing strategies to achieve sales and revenue targets associated with both brands, focusing on the planning and execution of customer facing strategic initiatives. Management of all lead generation promotions and loyalty campaigns for all past passengers.

Vancouver, Canada Area

Full ownership of the weekly, monthly and annual marketing strategies and tactics to support and drive my dedicated category businesses.Develop strong and meaningful relationships with internal and external stakeholders, including a wide range of vendor partners, to implement various marketing plans.Work with the category business team to develop strategic advertising and marketing plans in line with business objectives resulting in measurable results.Execute consistent plans across all customer touch points and channels including digital, social media, e-newsletters, direct mail, in-store, radio, TV, video and events.

Edinburgh, United Kingdom

Strategic and creative delivery of pension marketing campaigns which supported the medium and long term business plans, using various marketing channels.Used my marketing experience and expertise to make recommendations for campaign activity and make complex products simpler to understand by our customers.Interpreted internal research and analysis to ensure marketing campaigns were based on relevant data and insight, and that results were evaluated and shared cross functionally.Designed, developed and launched a six-month ‘customer academy’ CRM programme.

Melbourne, Australia

Creative development and production of flybuys loyalty scheme marketing campaigns (direct mail, email, social media and program collateral both in-store and online).Project managed the roll out of the flybuys re-brand across multiple channels.Accountable for upholding the Coles loyalty and flybuys brand, ensuring all loyalty marketing communications adhere to the brand guidelines.Management of the quarterly customer Rewards magazine delivered to over 4 million Australian households.

Edinburgh, United Kingdom

Development, management and delivery of highly targeted multi-product cross-sales, loyalty and retention marketing communications across the range of Sainsbury's Bank products.Management of the creative agency to produce great campaigns which deliver business objectives while adhering to the brand guidelines and overall customer proposition.Working closely with customer insights to understand customer needs and ensure the correct customers are being targeted in line with the contact strategy,

Edinburgh, United Kingdom

Delivered a series of impactful and meaningful customer communications to existing car, home and pet insurance customers.Development of a succinct and engaging marketing strategy, focusing on improving the retention rate and loyalty of existing customers and aligning with the overall Tesco Brand.Management of external creative and on-line agencies and fostering excellent internal working relationships.Influencing the creative process, including writing world-class agency briefs, providing constructive feedback, suggesting ideas, proof-reading and editing.

Edinburgh, United Kingdom

This role saw me involved in all sponsorship and events activities connected to our sponsorship of the RBS 6 Nations and our new partnership as Principal Partner of Scottish Rugby. I was also responsible for the RBS Cultural sponsorship portfolio including; The Royal Highland Show, The Edinburgh Book Festival, Oban Highland Games, Gaelic MOD and Edinburgh's Hogmanay. Specialties:Brand strategy, digital and social media, strategic planning, sponsorship, customer and stakeholder communications, customer segmentation, event planning, project management, branding, agency management.

Edinburgh, United Kingdom

During my time as Brand Marketing Executive I worked on the following projects:RBS 6 NationsRoyal Edinburgh Military TattooEverywomanEdinburgh FringeEdinburgh Book FestivalScreen Machine (mobile cinema)Royal Highland ShowTennis/Andy MurrayBritish Golf OpenThis role involved managing our sponsorship's from a strategic level, ensuring a strategy was in place that utilised the full communications mix in order to meet commercial objectives and ensure return on investment. I was also responsible for a variety of events including planning for conferences, awards ceremonies, business dinners, roadshows, trophy tours and other ad-hoc events.I was recognised as a high performer by senior management and allocated to a special project designed for the top 20 performers in the department. I was also awarded ‘Achiever of the Quarter’ and the ‘Award for Outstanding Contribution’ in a department of over 100 people.

Edinburgh, United Kingdom

Marketing Executive - Retail Channel Planning.Protection Planning Manager - Life Insurance.Customer Service Representative - Sales through Service.