Lisa Fouts Email & Phone Number

Indiana, United States

Southern Indiana

Direct the conception and placement of all advertisements and marketing collateral materials for Williams Bros. in each division. Create, direct or produce traditional and digital marketing/advertising channels. Develop and implement effective campaigns and ensure all align with overall company goals and objectives. Manage/Protect WB brand with oversight and the development of style guides and brand policies. Implement and manage the WB advertising strategy from a business and technical perspective. Initiate and manage outside vendors for digital media marketing, advertising, social media marketing and video productions. Negotiate agreements with vendors for technical development, consulting and all media buys. Research in-bound and digital marketing trends and implement into strategic marketing and advertising campaigns. Recommend and maintain annual strategic advertising media mix to executive board and manage/maintain annual advertising budget. Provide analytics for all in-bound marketing and advertising efforts. Monitor/manage large projects including three websites, the development of web tools and interactive interfaces. Develop and maintain various customer demographic details and develop marketing personas for each demo. Complete competitive analyses periodically and create unique selling propositions to differentiate from competition. Drive innovation for in-bound, content and digital marketing.

Aurora, Colorado

Principal design lead for BD Capture and Program Support juggling multiple, concurrent bid-proposal and presentation concepts with top-notch illustration and design solutions. Key visual communicator for the IIS product lines effectively delivering outstanding designs for all types of marketing communication collaterals.Successfully engaged peers and direct reports by spearheading a variety of inspirational activities, morale events, and discussions about engaging creative professionals in design strategy. As part of this effort, I launched a highly successful RSpace forum called the Creative X-Change to promote creativity as a core value within the IIS Communications organization.Managed multiple, concurrent, large-scale communications campaigns and projects, including the highly effective Employee Opinion Survey campaign. This involved creating a variety of print and electronic collaterals such as postcards, posters, spotlight graphics, signage and buttons. The results demonstrated how the successful campaign helped IIS reach an 80% participation rate including 1,500 EOS web site visits, 1,000 raffle entries and 300 forum responses. The annual Employee Opinion Survey campaign included a name-customized, gate-folded postcard mailer delivered to over 8,400 IIS Employees’ homes.

Aurora, Colorado

Technical illustrations, logo design, bid-proposal graphics, desktop publishing, cover design, poster design, flyer design, brochure design.

Englewood, Colorado

Proposal Technical Illustration, Design, Graphics coordination.

Master Of Arts (M.A.), Digital Media Studies, 3.9 Gpa

M.A. - Digital Media Studies in school of Mass Communications

Bachelor Of Science (B.S.), Interior Design/Housing

Activities and Societies: The NavigatorsFine Art - Art Education - Interior Design

Certificate, Graphic Design, 4.0

Technical college

Bachelor Of Science - Bs, Interior Design