Lisa Franco Email & Phone Number

Seasoned communications professional with background in producing, interviewing, writing, event planning and management. Clients have included the University of New Haven, WCTX-TV, Edible Arrangements International, CRN International, The Taunton Press, Design House Interiors and Force3 Pro Gear. As a former documentary producer, nominated for 15 Emmys for public service programming as well as National Community Service Emmys. Owner/manager of a rental property on Cape Cod, owner of Over the Moon Vintage, www.otmvintage.etsy.com.

I am passionate about vintage, and want to share my finds! I sell beautiful china, serving pieces, jewelry, paintings, items for the dressing table, textiles and much more. Visit www.otmvintage.etsy.com.

Create and execute media strategies to promote the Force3 Pro Gear Defender Mask, the next generation of protective sports gear for use by pro and amateur catchers and umpires. Write press releases, pitch media, manage media inquiries, develop collaborations and manage social media. Find out more at www.force3progear.com.

Newtown, Ct

Produced and co-directed e-learning videos for Threads Magazine. Supervised crew, organized production schedule, directed talent, supervised and tracked shoots, logged material and wrote detailed edit scripts, collaborated with editors and supervised post production, researched bonus materials and wrote program descriptions for marketing purposes.

•Associate editor for Summer 2010 alumni magazine.•Wrote framework for 2010 commencement speech for Dr. Henry C. Lee.•Wrote and provided voiceovers for video alumni tributes and student community service spotlight for the 27th Annual Alumni Scholarship Ball. •Various other writing assignments included alumni profiles, commencement citations, articles for the on-line newsletter,and communications from the president of the university.•Coached student graduation speakers on their speeches and delivery.

Responsible for implementing marketing communications activities related to Go Red for Women and activities under the Alliance for a Healthier Generation causes. Worked in collaboration with communications directors as brand managers to AHA’s four cause sub-brands in the market and handled event management and planning, customer engagement, buzz marketing, account management for City Goes Red sponsors and other marketing support for Go Red, the Alliance for a Healthier Generation, Start! and Power to End Stroke. Supervised 2 marketing directors in the New York City/LI and New Jersey markets.•Organized and implemented a Go Red for Women buzz event - "A Cause to Dye For" at a local hair salon resulting in a sold out crowd, media exposure and more than $4,000 raised.•Created "Pajama Party" concept to drive Go Red for Women enrollments and buzz, and created and implemented "The Biggest Pajama Party in Connecticut" 2009 buzz event.•Created unique partnership with a Connecticut children’s museum to implement Nickelodeon’s World Wide Day of Play resulting in a record crowd of more than 2,000 children and adults. •Working with the marketing team of the Founder’s affiliate, exceeded the 2007-2008 goal of 26,000 women enrolled in the Go Red Database, and 1 million women nationally who took the Go Red Heart Checkup on line.

Developed and implemented a comprehensive communications program to position programs and services of the American Heart Association throughout Connecticut and increase the level of the public’s awareness about cardiovascular diseases, increase requests for services and support the mission and objectives of the Association. Prepared press releases, identifed and cultivated media sources, worked with volunteers, board members and Affiliate staff to promote the Association’s mission, provided spokesperson training to volunteer leadership and staff, provided consultation in the areas of public relations, marketing and branding guidelines, planned and implemented a proactive advocacy plan, supervised Regional Communications Director and Communications Coordinator.•Increased yearly media impressions more than five fold in the first five years of service for a total of $948.2 million.•Expanded relationships with state television stations from just one to all five.•Increased number and quality of survivor volunteers.•Implemented media sponsorships and third-party sponsorships, increasing visibility in the community and number of impressions.

Responsibilities included writing and producing documentaries, public relations, marketing and the promotion of non-profit organizations’ efforts throughout the state.Station liaison with community including educational, political, religious, business, health and human service organizations. Planned and administered department budget and supervised department including hiring, training, salary negotiations and performance evaluations. Maintained station’s license renewal. Maintained station’s image on a statewide and local level including speaking to non-profit organizations regarding media relations and representing station at community functions. Developed,executed and supervised third-party psa campaigns. Produced in-depth interview programs with state newsmakers and leaders in state and federal government. Wrote and produced public service campaigns, psas, entertainment specials and telethons.

Supervised production staff, talent and engineers; produced interview programs, psas and commercials; feature reporter, copywriter and promotions coordinator; maintained station relations.

Bs, Special Education

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