I'm Lisa Sweet, a client-focused Senior Marketer with vested experience in marketing messaging, client leadership, financial inclusion, B2B and B2C marketing engagement, personalization, and loyalty, as well as predictive analytics, Olympic and club sports, public relations and communications, Salesforce, and contracts.OBJECTIVE:I am energized by marketing roles where I am the lynchpin between the end constituent or client/partner and the internal team. I relish the chance to engage customers and prospects, create compelling stories, build relationships to maximize collaborative opportunity, optimize data-driven decisions, and advocate for diversity. I have an affinity for technology, education, the arts, including dance, amateur sports, retail, financial services, and energy organizations.EXPERTISE:Strategic Client Management, Product Marketing, Multi-Channel Digital Engagement Platforms, Saas Products, Business Development, Pricing Strategies, Budgeting, Forecasting, VOC, CRM, Loyalty, Corporate Communications, Digital Marketing, Prepaid Card Services, Visa, MasterCard and American Express Relations, PR and Marketing Communications, Launch Management, Predictive Analytics, Process Improvement, Writing, Sponsorships, Amateur Sports Promotion.CORE EXPERIENCES:^ Managed client relationships and deliverables for global healthcare, technology, retail, and CPG clients.^ Led new business opportunities and RFP responses.^ Collaborated on the technical design of customer relationship marketing programs for Fortune 100 clients including channel, loyalty, and engagement.^ Estimated cost, recommended pricing strategy, managed client financials, and created contract language. CLIENTS:Aramark, Avis, Bank of America, BASF, Best Buy, Bon-Ton, Chrysler, Circulo de Credito, Coca-Cola, Eisai, Gelson's Market, General Motors, Paramount, Sony, Suzuki, University of Minnesota Foundation, TransUnion, Visa & Waste Management.SPECIALTIES: Trusted Advisor, Collaborative Relationship Manager for Clients and Affiliates, Results-Focused, Cross-Organization Diverse Teams, Inclusive Communicator, Product Marketing Innovation, End-to-End Account Management, Proposal Writing, Launch Management, Financial Acumen, Pricing Strategies, Persistent Improvement Champion, People Development and Mentoring
Listed skills include Cross Functional Team Leadership, Crm, Analytics, Program Management, and 45 others.