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Tech Founder & Operational Strategist with 20+ Years in Data Analytics and ResearchBridging the gap between tech, data, and business growth, I bring over two decades of experience in operational excellence across start-ups and larger companies. At Upside Analytics, I focus on making technology accessible and efficient for purpose-driven businesses, enhancing their growth and efficiency.I'm committed to simplifying complex data solutions, integrating research operations, brand strategy, and customer journey optimization. My approach is shaped by my dual role as a tech leader and a mother, emphasizing simplicity and effectiveness. I excel in creating systems that not only meet but exceed business needs, fostering a culture of innovation and continuous improvement.
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Chief Operating OfficerPanoplaiNew York, Ny, Us -
Chief Operations OfficerGlimpse May 2024 - PresentNew York, New York, Us -
Head Of Customer Experience & OperationsGlimpse Jun 2023 - May 2024New York, New York, UsAsk any open-style question, pick your audience, and within minutes, start to see meaningful results to better understand your consumers and your target markets. With a simple dashboard and natural language processing, answers are automatically segmented out into topics and sentiments, and you can understand how different groups of people feel.Key Achievements at Glimpse* Operational and Strategic Leadership: Drove significant operational improvements, including enhancing process efficiency and project delivery turnaround contributing to the startup's growth and market presence.* Conference Strategy & Content Collaboration: Played a key role in planning the conference strategy and collaborating on the content calendar, aligning marketing efforts with business objectives.* Global Partnerships Management: Managed multiple global partnerships, fostering strong relationships and expanding the company's international reach.* Revenue Operations and CRM Implementation: Oversaw a revenue operations company, strategizing and implementing HubSpot solutions to optimize customer relationship management and sales processes.* Client Satisfaction and Retention: Achieved a high client renewal rate through excellent customer service. * Talent Acquisition & Team Building: Actively involved in recruiting and training top talent, bolstering the company's expansion and reinforcing its market position. -
Operations AdvisorGlimpse Feb 2022 - Jun 2023New York, New York, Us -
Co-Founder & Managing DirectorUpside Analytics Mar 2021 - PresentNew York , New York, UsLocal news has the power to bring people together - even different people - around common purpose and shared neighborhood needs. To help, Upside is democratizing proven analytics techniques for these smaller local news publishers to improve their first party data and help them gain paid subscribers and donors.Key Achievements at Upside Analytics* Entrepreneurial Leadership: Co-founded the company with a focus on democratizing data analytics for local news publishers.* First-Party Data Enhancement: Spearheaded the adoption of advanced analytics techniques, specifically targeting the improvement of first-party data quality, which directly contributed to increased revenues for publishers.* Business Growth: Achieving 100% year-on-year growth through effective business strategy.* Community Engagement: Developed strategies that significantly increased subscriber and donor bases, uniting diverse communities.* Impact on Publishers: Enhanced data quality led to a marked increase in paid subscribers and donors for local news outlets. -
Co-FounderOndemand Operations Nov 2020 - PresentDelivering operational excellence for data, market insights & customer driven companies.Key Achievements at OnDemand Operations:* Operational Excellence Delivery: Deliver top-tier operational excellence, significantly enhancing client operational efficiency and data-driven decision-making processes.* Client Base Expansion: Successfully expanded the client portfolio by consistently delivering tailored operational solutions.* Process Optimization & Efficiency: Implemented cutting-edge process optimization techniques, significantly improving internal operations and client service delivery. -
FounderAac Connection Nov 2015 - PresentNew York City, Ny, UsHelping families and professionals practically integrate Augmentative & Alternative Communication (AAC) through training, individualized programming and team support in partnership with a speech pathologist and special educator.Key Achievements at AAC Connection* Successful AAC Program Implementation: Developed and supported execution of individualized AAC programs, significantly improving communication abilities for numerous users.* Collaborative Training Excellence: Led comprehensive training initiatives in collaboration with speech pathologists and special educators, enhancing the skill set of families and professionals in using AAC tools effectively.* Community Empowerment: Made an impact in the community by empowering individuals with communication challenges and their families, improving their overall quality of life through effective AAC integration. -
Executive Director, Customer Experience - AudienceLucid, Llc Sep 2017 - Apr 2020Global, UsLucid is a programmatic market research platform that provides access to authentic, first-party data in over 130 countries. Key Achievements at Lucid:* Global Operations Leadership: Directed the expansion of global operations for Lucid's Audience group, achieving a 40% year-over-year growth. Managed a team of 16, overseeing service to 80+ clients with over 400 projects monthly.* Strategic Product Development: Played a pivotal role in expanding operations to EMEA, India, and APAC. Led the rollout and adoption of Data Score and Impact Measurement Dashboard products, enhancing global reach.* Innovative Solution Development: Collaborated with Product teams to develop scalable solutions, focusing on productivity and process improvements.* Client Retention Success: Achieved low client churn with an 80% renewal rate by delivering solutions-oriented customer service, aligning closely with sales leadership and cross-functional teams for strategic account planning.* Operational Efficiency: Reduced new employee readiness time from 5 to 2 months by refining hiring and onboarding processes, including the introduction of behavioral interview techniques. -
Vice President, Business Operations - SafecountKantar Millward Brown Jan 2012 - Oct 2014London , CoSafecount, Kantar's digital data collection group, focused on improving data quality via transparent and privacy friendly platforms across technologies which fueled ad effectiveness, cross media, copy testing and brand tracker research.Key Achievements at Kantar Millward Brown (Safecount):* Team Growth & Geographic Expansion: Expanded the Safecount team to 26 members across the U.S. and Puerto Rico, enhancing the company's capability to collect and analyze web and panel data.* Operational Efficiency Enhancement: Reduced project manager time to independence from six months to three months, significantly improving operational efficiency and project management operations.* Process Improvement & technology Integration: Collaborated with the tech team to develop feasibility and delivery tools, reducing onboarding time and the time spent on repetitive activities, thereby increasing overall efficiency. Designed and implemented a dashboard of alerts to reduce redundancy in tasks, minimize errors, and improve workflow efficiency.* Career Development Initiatives: Created high-value opportunities for the team, including the establishment of solid career paths and leadership development programs.* Enhanced Research Capabilities: Oversaw the collection of live web and panel data, as well as campaign tracking, copy testing, and brand-tracking research, contributing to the maximization of ad effectiveness.* Sales Collaboration & RFP Development: Worked closely with the sales group to develop Requests for Proposals (RFPs), aligning operations with business development goals. -
Director, Business Operations - SafecountKantar Millward Brown Jan 2007 - Jan 2012London , Co -
Senior Account Manager - Dynamic LogicKantar Millward Brown Aug 2005 - Jan 2007London , CoAs part of Kantar's online advertising effectiveness group, I managed existing client relationships including all aspects of client service and the research process. -
Assistant Product ManagerSwisslog Feb 2004 - Aug 2005Buchs/Aarau, Ag, ChA provider of integrated logistics solutions with revenue of $430 million.Internship while getting MBA. -
Public Relations AssistantOasis Wellness Network Sep 2002 - Feb 2004Woburn, Massachusetts, UsSpecialist in nutritional supplements with revenue of $25 million. -
Marketing ManagerBmc Media Inc. 2000 - 2002Global digital media planning & buying for Asian/Pacific and US brands.
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Client ManagerEncyclopaedia Britannica Jun 1999 - Jan 2000Chicago, Illinois, UsDigital media sales support & client service for Britannica.com Inc.
Lisa Hancock Skills
Lisa Hancock Education Details
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University Of Colorado DenverMarketing -
Boston UniversityBusiness Adminstration
Frequently Asked Questions about Lisa Hancock
What company does Lisa Hancock work for?
Lisa Hancock works for Panoplai
What is Lisa Hancock's role at the current company?
Lisa Hancock's current role is Chief Operating Officer.
What is Lisa Hancock's email address?
Lisa Hancock's email address is li****@****unt.net
What is Lisa Hancock's direct phone number?
Lisa Hancock's direct phone number is +130325*****
What schools did Lisa Hancock attend?
Lisa Hancock attended University Of Colorado Denver, Boston University.
What skills is Lisa Hancock known for?
Lisa Hancock has skills like Market Research, Online Advertising, Management, Digital Media, Leadership, Digital Marketing, Media Planning, Marketing, Advertising Research, Mobile Devices, Data Collection, Research.
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