Reported to Chief Central Solutions Officer, and Chief Operations Officer; Instrumental in acquisition & integration of HireDynamics and Bluecrew. Led cross-functional value-creation; integrated process improvement, standardization, centralization, digitalization.• Facilitated integration analysis that led to strategic acquisition of Bluecrew, a platform accelerating Employbridge’s digital transformation journey, drove 2x platform participation in 4 months.• Led organizational transformation of outsourcing >250 person call center to offshore providers, automated self-service channels, vendor RFPs, consolidation >6M projected RR savings in 2024.• Stood up operational center of excellence leading standard process & execution, while enabling fill rate improvement from ~75 to 95% and best-in-class predictive acquisition & analytics model reducing annual spend by 5.2M and improved funnel conversion by 11%.

Reported to Chief Marketing Officer; Developed marketing strategies including integrated marketing campaigns responsible for growing demand generation & brand awareness by 12%. Established EB's first-ever lead-gen strategy + marketing nurture campaigns to optimize funnel conversion. Created networking and community events and tools aimed at improving brand awareness & demand generation. • Analyzed market trends to inform campaign strategies, value proposition and compelling differentiator.• Led experiments to A/B test content, geo strategies, targeting, campaign optimizations, formed advertising solutions to complex issues.• Led multidisciplinary teams in alignment and sequencing for project targets and timelines; Developed client proposals and pitch decks.

Reporting to CDO, implemented strategies and plans through agile + lean six sigma methodologies aimed at driving improving the Candidate experience journey & delivery results; led high performing team; worked with Product, IT and data teams on high value improvements.• Created internal operations consulting team focused on utilization, screening & onboarding, recruiting, fulfillment. • Integrated contact center operations. Stood up first-ever WFM capability enabling facilitation of KPI improvements by increasing productivity by 200% at a 375% reduction in cost (v. traditional model).• Selected to participate in key strategic efforts: one of the largest integrations in staffing history (3B combined annual revenue), creation EB’s first-ever mobile app, matching technology & peak season SWAT team.