Lisa Hoff Email & Phone Number

Plan and execute all aspects of membership and unrestricted annual giving for one of the Chronicle of Philanthropy top 400 non profits through the use of direct mail, email, telemarketing and events for the national office and 28 chaptersIncreased donor base by 40% and revenue by 25% bringing the number of donors to 175,000 with over $5,000,000 annuallyManage in-house database fulfillment, data entry, funds processing, customer service, acknowledgements and report generation through Raiser’s Edge/Kintera SphereDeveloped profitable print, e communications and affinity programs to support membership.Handled all aspects of budgets and reporting related to the above including vendor contracts

Responsible for raising $10 million per year for 8 schools through direct mail, email, telemarketing and events. Developed school specific and university wide appeals interfacing with deans and other staffPrograms and fundraising events for special targeting of new alumni and high level donorsResponsible for overseeing full time telemarketing program of 20+ student callers generating over $2 million annuallyManaged multiple vendors for all aspects of the aboveWorked closely with IT department to develop in-depth reports and analysis to maximize all source responses and incomeHandled all aspects of budgets and reporting related to the above including vendor contracts

Membership and Annual Giving Responsible for all new and renewal acquisition for the then third largest art museum membership in NY, creating a new acquisition control package still being used todaySupervised 20 – 25 events per year on site and off for 50 – 700 attendees• Managed a staff of 30 full time employees and volunteers • Managed multiple printing and mailing houses, creative freelancers and list brokers • Responsible for all caging, data entry and reporting operations utilizing Raiser’s Edge • Developed budgets for all of the above

Circulation and Marketing specialist working with clients to plan and implement strategies for the acquisition of magazine subscriber including developing ancillary CD ROM and Web site products for their publications.

• Directed all aspects of subscription acquisition and renewal for more than 12 computer publications, generating $50 million+ in subscription revenue on an annual basis • Hired, trained and supervised staff of 50 managers and clerks • Budgeted for all of the above for files ranging from 10,000 to 1,000,000.

Online Marketing, Web Analytics And Social Media

Online marketing, search and search marketing, web analytics and social media

Online Marketing

Continuing education course work in online marketing

Fundraising, Development And Online/Offline Marketing

Workshops in fundraising, development and online/offline marketing

Social Work

Post-Graduate studies in Social Work

Ba, English