Lisa Hoffart Email & Phone Number

Kelowna, British Columbia, Canada

- Writing SEO-focused articles, product landing page content, case studies, web copy, and more for fivedifferent brands (Danatec, Protraining, Guard Training, WHMIS.ca, Business Career College) all underthe We Know Training brand umbrella- Liaising with internal and external subject matter experts to interview, brainstorm, and gather contentas needed- Assisting the Marketing Coordinator with creating social media post copy and email content- Regularly measuring the… Show more - Writing SEO-focused articles, product landing page content, case studies, web copy, and more for fivedifferent brands (Danatec, Protraining, Guard Training, WHMIS.ca, Business Career College) all underthe We Know Training brand umbrella- Liaising with internal and external subject matter experts to interview, brainstorm, and gather contentas needed- Assisting the Marketing Coordinator with creating social media post copy and email content- Regularly measuring the performance of content using tools such as google analytics and Semrush Show less

Edmonton, Canada Area

- Writing and editing emails, social media posts, and blog content.- Creating monthly content calendars for multiple social media platforms and multiple brands, while adhering to each brand's unique voice.- Responding to customer inquiries on social media.- Establishing relationships with customers on social media through sharing their content, liking and responding to their posts.- Creating content for social media posts, which includes photography and some graphic design… Show more - Writing and editing emails, social media posts, and blog content.- Creating monthly content calendars for multiple social media platforms and multiple brands, while adhering to each brand's unique voice.- Responding to customer inquiries on social media.- Establishing relationships with customers on social media through sharing their content, liking and responding to their posts.- Creating content for social media posts, which includes photography and some graphic design (Adobe Photoshop, Illustrator, Canva).- Videography for new product launches, which includes setting up recording software and a video camera, as well as moderating conference calls.- Optimizing metadata for ennisfabrics.com.- Working with external developers to both optimize and fix any issues on ennisfabrics.com . Show less

Edmonton, Alberta, Canada

• Writing landing page content, articles, blog posts, and other content as required for LawDepot.com, using standard organic SEO best practices, keyword research, and SEO tools such as SEMrush, Google Keyword Planner, Google Trends, SERPs, etc.• Collaborating with the legal department as required when writing content to ensure that the content is accurate• Translating complex legal terminology, concepts, and jargon into plain language writing• Editing content as… Show more • Writing landing page content, articles, blog posts, and other content as required for LawDepot.com, using standard organic SEO best practices, keyword research, and SEO tools such as SEMrush, Google Keyword Planner, Google Trends, SERPs, etc.• Collaborating with the legal department as required when writing content to ensure that the content is accurate• Translating complex legal terminology, concepts, and jargon into plain language writing• Editing content as required• Collaborating with programmers and graphic designers to manage the technical and graphical aspects of the LawDepot blog (WordPress)• Responsible for writing and performing experiments (to determine the best performing content) on title tags and meta descriptions for the LawDepot and LegalContracts websites• Answering customer inquiries on LawDepot’s social media pages, reviewing junior writers’ social media posts before they are posted• Training new marketing writers as needed• Project management, which includes overseeing project tasks as they are completed by junior writers to ensure their work is accurate and fits within the scope and goals of the project Show less

Edmonton, Alberta

• Was responsible for creating content for West Edmonton Mall’s social media channels (Facebook, Twitter, Instagram, and Snapchat).• Attended mall events to gather content in real-time to post on the mall’s social media channels• Ensured all communications on social media were voiced appropriately with the mall’s intended tone and style• Engaged and responded to guests that reached out to the mall through social media• Handled matters relating to mall reputation (crisis… Show more • Was responsible for creating content for West Edmonton Mall’s social media channels (Facebook, Twitter, Instagram, and Snapchat).• Attended mall events to gather content in real-time to post on the mall’s social media channels• Ensured all communications on social media were voiced appropriately with the mall’s intended tone and style• Engaged and responded to guests that reached out to the mall through social media• Handled matters relating to mall reputation (crisis management), which included alerting security to potential issues (that usually started on social media) so that they could be proactively rectified Show less

Edmonton And Area

• Selling cellular telephones, advising customers on price plans, and providing technical support, and after-sales support. • Made managerial decisions in the absence of a manager.

• Wrote articles ranging from 600-1000 words in length that were featured on the main XDA Developers website• Identified the target audience for the articles and wrote with those audiences in mind