Purpose: Guiding organisations towards strategic success and developing strong leadership capabilitiesPortfolio: Public & Third Sector Organizations🤝 Strategic Collaboration: Partnered with Education Scotland, NHS Scotland, Care Inspectorate, Pilotlight, Oasis Community Learning, and diverse charities & social enterprises.🌟 Strategic Visioning: Led workshops, shaped vision, and developed actionable business plans to achieve long-term goals.📊 Optimised Resources: Conducted strategic analysis and advised on resource optimization, ensuring efficiency and sustainability.📈 Governance & Progress: Implemented monthly governance checks, ensuring alignment and tracking progress.Key contributions:🧠 Enhanced Strategic Acumen: Mentored CEOs and trustees, guiding strategic decision-making and governance processes.🌱 Building Organisational Resilience: Advised on adaptive models to foster resilience and organizational capacity.🌟 Leadership Development: Coached mid to senior leaders, fostering analytical thinking and inclusive leadership.📈 Professional Growth: Provided coaching skills training and mindfulness resources for personal and professional development.

Collaborated with large global organizations in banking, financial services, and mining sectors. Specialised in stakeholder engagement, strategic planning, and project management. Implemented purpose-driven events, campaigns, and technology solutions to drive organizational objectives.Key focus areas:🤝 Employee Engagement Strategies: Advised on and planned initiatives to enhance employee engagement.💻 SharePoint Design & Implementation: Designed and implemented SharePoint solutions to streamline operations and boost engagement / collaboration.📝 Communications Expertise: Crafted internal and external communications to convey organizational messages effectively.🔄 Circular Economy Innovation: Developed programmes centred around circular economy principles for sustainable innovation.

Scotland's Centre for Social Innovation and one of the oldest coworking communities in the world.

Articulate is a specialist charity that has equality, diversity and inclusion at its core and co-designs services that benefit Scotland’s most vulnerable young people, specifically those who are care experienced, at risk, seeking asylum or living in poverty in our challenged communities.Through access, participation and employability projects, Articulate improves the aspirations, attainment and well-being of young people of all backgrounds, especially those from disadvantaged areas.Articulate trustees support the development of the charity in terms of strategic direction, developmental guidance, quality assurance, risk management, fund-raising and good governance.

Know You More is the UK’s leading impact-driven digital coaching service that improves leadership and wellbeing at every level of your organisation. Our community of 150 industry leading coaches and award winning platform delivers high quality coaching at scale.Through our social mobility initiative ‘Level-Up’, we deliver free coaching sessions to young adults from all backgrounds, to provide them with the skills, behaviours and confidence to make their impact in the World.

• Accelerating non-profit and charitable impact through leadership coaching.• Providing business support and expertise to develop the strategic knowhow of third sector leadership teams, and strengthen their organisations. • Advising on adapting operating models to build capacity and create resilience for the future.• Acting as mentor to charity CEOs to support goal setting, share experience and provide a thinking environment.• Facilitating workshops and strategy sessions to support strategic planning and alignment.

Founded Division• Part of small start up team that established brand new division to drive a profitable long-term presence in high growth markets (India, Brazil, China); handling program management, analysis of market assessments and development of multi-year growth strategy. Created framework used to align strategy with Executive & Supervisory Boards.• Program-managed key initiatives to improve local business units, scale up profitably and enter adjacencies, leading to tripled organic revenue growth and EBITA margin over five years and employee engagement of ~90%• Led business analysis projects to manage the articulation and implementation of strategic initiatives to spur growth, including go-to-market enhancements, technology transformation, product localisation and launch, as well as partnerships and acquisitions.Stakeholder Engagement• Created stakeholder communications, internal & external, to strengthen customers’ recognition and loyalty to the Wolters Kluwer brand, establish the division CEO as industry thought leader, increase employees’ connection to our mission and knowledge of the divisional business strategy, and strengthen awareness with potential employees.Executive Coaching• Delivered coaching, content and support for divisional executives on media relations, external speaking, C-level presentation, business case development & pitching, effective meeting design and team effectiveness.• Designed and led offsite executive leadership meetings to review and adjust our strategy, meet performance objectives and strengthen team performance.

• Ran CEO office, overseeing the operating rhythm of the executive team and balancing agenda to ensure delivery on strategic and financial objectives; led preparation and execution for all meetings, including event management of both agenda and logistics for on‐ and offsite executive meetings.• Directly responsible for establishing all corporate reporting processes and business analysis for the new division, including governance, executive and supervisory board presentations, monthly operational reports, annual budgeting and three-year strategy planning.• Project manager/analyst for global strategic task forces and committees, including global strategy, innovation, employee engagement, reward & recognition, employee value proposition, organisational transformation.

Chief of Staff • Partnered with the President to drive the $230M EMEA business, through direct and channel markets, over‐achieving financial objectives eight years running.• Prioritized President’s time, balancing focus list and key business priorities; managed executive correspondence, gatekeeping and delegating; owned preparation for global leadership team meetings, board & customer meetings and partner visits.• Managed on‐ and offsite senior leadership meetings including meeting design, presentation development, external speaker engagement, meeting flow, panel discussions, breakout sessions, team building, follow through and weekly production reports.Change agent • Developed and executed strategic integrated programs to foster employee engagement and increase performance, strengthening Aon Hewitt engagement score by +20 points over past two years and moving into the high performance range, all against a backdrop of heavy change• Envisioned programs, tools and vehicles necessary to translate complex corporate initiatives into relatable messages that connect team members to corporate strategy and culture.• Developed and executed project to increase collaboration including roll out of SharePoint and SFDC Chatter to all EMEA team members to connect global team members and communities, driving increased productivity and performance.Project leadership • Organised successful international conferences for board‐level delegates, overachieving on all metrics (budgetary, organisational and behavioural outcomes) Hosted events in London, Beijing, Moscow, Las Vegas, Istanbul, Athens and Bangalore.• Helped develop overall strategic roadmap for Europe, performing business analysis, developing stakeholder communications and supporting organisational design, technology transformation and in/outsourcing programs.• Helmed customer satisfaction and marketing programs across partner markets; steered change management, crisis communications and M&A communications

Brand strategy • Gained control of visual identity by ensuring all 19 European markets adhered to brand guidelines and principles across all communications media.• Reduced cost per acquisition by 32% instituting simplified and structured audience‐based communications planning, with consistent messaging platforms and standard templates.Demand generation• Developed and delivered marcomms plan, ensuring maximum ROI despite mid‐year cuts.• Provided strategic and tactical planning support for local markets, resulting in overall expense reduction of more than $500k (23% of total communications budget); instituted systems to measure and analyse campaign costs and results.Program management• Launched web‐version of core product line on time and to budget, transitioning over 70% of offline customers within 3 months and winning UK national awards for ‘Best New B2B Product’.• Designed and project‐managed multi‐language, multi‐partner extranet solution on time and under budget. Channel partner satisfaction rose 18% within twelve months.

Public Relations • Established company’s ‘trusted expert’ image within the media, exceeding coverage targets by 400% in national and vertical press.• Identified key messages by target audience for product, programme and corporate PR.Brand • Facilitated the smooth integration of brand values into all communications and campaigns.• Promoted the brand vision, values and objectives internally through a brand ambassador programme, pushing understanding and commitment up by 17% (employee survey).Customer programs• Developed a comprehensive training programme for key insurance brokers, providing support materials and sample campaigns that surpassed 12% response rates in every trial.• Formulated process, communications and launch

Strategy • Defined contact strategy objectives as well as the most effective way to interact with channel and end customers; developed segmentation strategy, identifying and prioritising key channel groups.• Scoped and designed in‐house CRM system to record core data and provide data analysis to leverage cross‐ and upsell opportunities.Communications • Designed channel programmes by target market, conducting e/direct marketing to acquire and grow members, building a qualified database 4 times the target size.• Provided regular programme updates and tailored member communications that saw customer satisfaction grow by 8% year on year.Sales automation • Project‐managed the design, development and deployment of web‐based sales system; delivered launch plan including sales effectiveness tools. The tool is now commercialised as a SaaS solution for insurance brokers.• Secured on‐time delivery of sales automation system which, combined with strong channel communications, resulted in 85% of SME sales transacted online in the first twelve months.

Management • Trained and managed successful customer services team, delivering a consistently high level of support to both corporate customers and value-added distributors across EMEA• Reduced wait times by 42% and increased first‐call resolution to over 90%; resolved and managed complex customer problems, ensuring expectations remained both realistic and achievableCustomer retention• Spearheaded pan‐European communications programme that surpassed all retention targets and saw customer satisfaction rise 6% in first year• Collaborated with sales to ensure relevant and consistent information was shared with appropriate customers during relationship lifecycleBusiness process design• Transformed business processes to ensure proficient and effective problem resolution that was audit compliant