Lisa Källbäck Email & Phone Number

Täby, Se

Nairobi, Kenya/Stockholm, Sweden

Established and led a consultancy focused on facilitating business entry into East Africa, identifying emerging market opportunities and overseeing all aspects of daily operations.Managed and coordinated a team to execute market entry strategies, ensuring smooth and efficient operations, while maintaining a focus on resource optimization and client satisfaction.Provided strategic insights and market surveys to help clients navigate the complexities of the East African business environment, ensuring informed decision-making.

Analyzed and optimized the market entry process, identifying key steps and their optimal sequence to ensure efficiency, reduce costs, and save time. Ensured market entries were aligned with all necessary requirements, preventing resource waste and prioritizing markets with the highest potential for success.Worked on strategy development and identified opportunities in growth markets, creating targeted project plans that defined objectives and timelines. This approach enabled successful entry and sustainable impact in new and expanding regions.

Stockholm, Stockholm County, Sweden

I was responsible for driving strategic growth by conducting in-depth market research and analysis to identify high-potential business opportunities, target markets, and emerging trends. This research informed key decision-making processes and contributed to the company’s expansion into new sectors and regions. I played a critical role in identifying and developing new business partnerships, evaluating strategic fit, and building long-term relationships that aligned with the company’s objectives for sustainable growth.Collaborating closely with cross-functional teams, including marketing, product, and senior leadership, I helped refine the company’s value propositions and go-to-market strategies to ensure they resonated with our target audience and supported the broader business development objectives.

Nairobi

Business Ireland Kenya is an association designed to facilitate business networking opportunities for its members and provide a platform and support structure to share information on business experiences, local context and knowledge, opportunities, challenges and implications of doing business in Kenya. As a steering committee member I am part of developing the association, growing its members and identify ways of creating awareness of the partnership opportunities in both Kenya and Ireland.

Nairobi, Kenya

• Managed daily operations for STC offices in East and West Africa, supportinginternational growth for Swedish companies.• Conducted comprehensive market analyses and partner searches, building strongcustomer relations with leading companies like Sandvik and Volvo ConstructionEquipment.• Led initiatives to connect companies with key decision-makers in government andprocurement agencies, enhancing their market entry strategies.

Helsinki, Finland

As a consultant in Helsinki I have made market analyses, identified partners and managed sales and marketing campaigns all around Finland. I was involved in marketing and promoting prioritized Swedish industrial sectors and enterprises and in finding new business opportunities.

Sweden

As a purchasing assistant I participated in implementation of a new procurement process for paper machine clothing. I worked with developing the new process and the training programs that were arranged at numerous paper mills of Stora Enso. As a result of this a notable saving in paper machine clothing was realized.

Business

A mini MBA containing modules on basic business skills, marketing and sales, growth, leadership, management, adversity and change as well.

Master Of Science, Industrial Engineering And Management

Summer Course, • Modeling And Design Of Organizations