Marketing Counsel
Current• Lead national webinar program and virtual client trainings; ensuring exceptional delivery and compliance with professional and ethical standards; moderate events and conduct follow-up with clients; manage significant and rapid growth of program.• Work closely with Practice Group leaders to develop and execute marketing plans, driving brand visibility and client engagement.• Facilitate cross-selling opportunities between US and European offices, strengthening international business relationships. • Monitor a wide range of employment law issues and legal news daily; draft timely and substantive content for blogs, newsletters, and other publications and communications. • Podcast planning, review, and editing with high volume and quick turnaround.• Head up special projects related to business development, working across multiple firm departments.• Engage with vendors to trouble-shoot and improve client experience.• Contribute to RFPs and pitches to highlight the firm’s experience and value-adds. • Manage content development for national marketing initiatives and national events.• Identify new opportunities and lead initiatives to capitalize upon industry trends.• Product development manager for innovative client-facing tool.