Lisa Katzman Email & Phone Number

Optisave is a Strategic Technology Sourcing and Optimization consulting firm offering cost reduction and performance improvement solutions nationwide. For nearly two decades, Optisave has completed hundred of client engagements in healthcare, financial services, manufacturing and other industries, producing in excess of almost a $1B in combined.

Northern Virginia

Marketing Strategy/communications, social media/public relations and editorial consultant to multiple clients in the private and public/non-profit sectors, including:- Optisave, LLC, Healthcare IT/Telecom Optimization/Strategic Sourcing consulting firm, Chantilly, VA- Decision Analysis, Inc., management consulting firm, Fairfax, VA- BrandMirror.com.

Mclean, VA

Consulting engagements related to Postal Financial Inclusion in African developing countries and Brazil Broadband Telecom expansion. Formerly consulted on Marketing Best Practices for USPS.

Prepare Class Materials and Lesson Plans for religious school students (fourth grade) and camp attendees.

United States

• WATSON WYATT WORDWIDE, Arlington, VA, Marketing Associate,
• Managed production of the National Business Group on Health/Watson Wyatt Employer Survey on Purchasing Value in Health Care, major report highlighting WW’s research findings about health care purchasing habits of.
• Coordinated internal and external WW webinars on key health care topics such as general reform and COBRA changes.
• Launched first external Health Care Reform website for Watson Wyatt clients.

Strategic Communications Consultant/Top Secret Security Clearance

• ARTHUR D. LITTLE, Inc. technology consulting practice, Arlington, VA Marketing and Management Consultant, 7/00 – 7/01
• E-Commerce and Distance Learning consulting to the Internal Revenue Service, Department of State, USPS, and other public sector entities.
• Conducted IRS market study of businesses and channels to gauge attitudes about electronic tax filing. Made strategic recommendations for achieving IRS goal of 80% electronic filing by 2007.

• MCI WORLDCOM TELECOMMUNICATIONS, Business Segment, McLean, VA Intelligent Call Routing (ICR) Product Manager, 3/98 - 4/00
• Launched “InnovAgent” high-end Computer Telephony Integrated Call Center Intelligent Call Routing Toll Free product, offering customers network routing and queuing capabilities to minimize call transfers and maximize.
• Led Task Force for new Web Based e-commerce strategy.
• Represented Product Marketing at major Trade and Customer events. Global Voice Product Manager – Avantel/Stentor liaison, 8/96 – 2/98
• Managed Concert Virtual Network Service in Mexico for MCI lead sales, with 33 corporate customers, worth $.5M/yr ea.
• Drove Stentor Advantage Vnet program, managing 50 high-end cross border customers.

• Market Planning Analyst, 1989-1990
• Led Japanese Study Teams for Tercel, Paseo, MR2 and Previa launches.
• Recommended target markets and short and long-range sales strategy. Constructed and tracked incentives programs and media plans.
• Increased sales 30% in underpenetrated female and minority markets.
• Implemented direct mail campaign to encourage trade up of Camry owners to Cressida, resulting in unprecedented 13% response rate. Advertising Assistant, 1988-1989
• Served as intracompany and agency liaison for ad production. Pricing Assistant, 1987-1988

Advanced Digital Marketing Certificate

SEO, Machine Learning, Marketing Automation, Google Analytics, Hootsuite and more

Mba, Marketing

J.L. KELLOGG GRADUATE SCHOOL OF MANAGEMENT NORTHWESTERN UNIVERSITY, Evanston, IL Masters of Management, June 1992 Majors in Marketing.

Bachelor Of Arts (B.A.), English/Marketing

UNIVERSITY OF PENNSYLVANIA, Philadelphia, PA Bachelor of Arts in English, May 1987 Minor in Marketing (Wharton School of Finance and.

Education record

Top 10% of class, Honor Society, Editor Literary Magazine, Volunteer, Coney Island Hospital

Biology/Physics

Graduate first Brown University Summer Academy, studies in Biology and Physics