Lead 40+ person team responsible for developing data driven marketing strategies to deliver a connected customer experience across channels including Email, SMS, Direct Mail, Site, App, Paid Social and Display.•Drive cross-functional collaboration with analytics, data and technology teams to ensure strategic recommendations are actionable, scalable, measurable and fully utilize the MarTech stack•Accountable for new business growth and client retention for CRM strategy across all industry verticals• Manage P&L to deliver revenue/profit growth, forecast accuracy and team utilization

Managed team of senior leaders responsible for driving new business growth and creating integrated, vertically customized solutions that represent Merkle capabilities and industry expertise.•Delivered ~$40MM in revenue as solution lead for new logo wins and contract renewals•Drove 22% Customer Strategy revenue growth YOY by establishing vertical leadership and accountability•Established strategic direction for the vision of marketing transformation at leading Global Beauty Organization, including brands operating across Direct-to-Consumer, Mass & B2B business models

Led customer-centric marketing strategy for Macy's account focused on using data driven insights to transform communications. Determine strategic investments for dh global solutions and capability expansion in Fashion Apparel and Beauty.•Led Vendor Collaboration for Macy's engagement; managed partnerships with key suppliers across all families of business•Created new business model for insight-led vendor collaboration resulting in 117% revenue growth•Led first-ever data-sharing project with Macy's and Leading Beauty Brand to create co-mingled segments and multi-channel targeted communications, resulting in 10% sales lift

Developed marketing strategy for entrepreneurial prestige hair care brand to drive profitable business growth•Developed Direct-to-Consumer marketing strategy for luxury hair care brand•Designed marketing programs to support key retailers including Sephora & QVC

Defined marketing concept, strategy and product assortment for launches of new fragrance and body care brands. Responsible for driving business growth of $310MM brand portfolio distributed in 1000 retail locations.

Planned, purchased and managed Women’s Apparel businesses with increasing levels of revenue responsibility