A results-oriented marketing leader with over a decade of experience in B2B marketing. Honed expertise in ABM, demand generation, content marketing, product marketing, field marketing/strategy and channel marketing. In my role at T-Mobile for Business, I hold a pivotal position in leading the marketing growth strategy for their Partner Channel, resulting in a 38% increase in pipeline and a 129% increase in partner engagement.Key Achievements:• Orchestrated the development, curation, and deployment of compelling B2B digital account-based marketing (ABM) content, resulting in a substantial 38% increase in pipeline value.• Act as a primary resource for the development of go-to-market product strategies and designs. Innovatively spearheaded an enterprise-level product launch showcasing strategic foresight in product go-to-market strategies leveraging relationships and co-branding efforts with device manufacturers. • Directed the enhancement of the technology stack for partner communications, marketing automation, and sales portals, resulting in a significant boost in reseller engagement.• In coordination with the sales team, developed and managed Marketing Development Fund (MDF) programs with strategic partners to execute impactful events across the channel ecosystem.• Demonstrated strategic acumen by creating and packaging campaigns in a distributed marketing platform, substantially improving brand-to-local marketing and sales enablement through channel partners.• Designed and implemented customer/partner journeys and personas, identifying key products and segments to target for growth opportunities resulting in substantially increased engagement of 129%. • Conducted rigorous reviews and reporting on statistics, KPIs, ROI, trends, and best practices contributing to continual optimization against goals.

Transformed the marketing and business development efforts of a growing organization, scaling our reach from one brand to six while achieving a 153% increase in lead generation.Key Achievements:• Implement cutting-edge CRM, lead generation, and marketing automation processes, resulting in a remarkable 153% surge in lead generation.• Created and distributed impactful B2B content via digital and social media platforms, utilizing A/B testing and campaign optimization to improve lead acquisition. • Conducted data analysis and compiled detailed reports for executive decision-making to guide revenue and sales strategies.• Demonstrated crisis management expertise during the 2019/2020 COVID epidemic, orchestrating communication strategies to mitigate the impact on owners and patients across 33 National Ambulatory Surgery Centers.

I built and executed high-impact marketing strategies, leading the charge for brands, content, social media, digital assets, sales, and campaigns for the Learning Quest 529 College Savings Program. With a passion for innovation and data-driven results, I drove growth that exceeded industry benchmarks.Proven Track Record:-25% sales growth: Developed and implemented a comprehensive marketing plan exceeding the industry average by 12%, increasing sales growth for a 529 product lineup.-112% new lead growth: Integrated a robust technology stack including B2B & B2C lead generation, scoring, CRM, and marketing automation, driving a significant increase in leads.-Brand rejuvenation: Led a complete brand identity redesign, including website and e-commerce rebuild, fostering a fresh and engaging online presence.-Actionable insights: Implemented comprehensive analytics tracking across media, website, and email, identifying key trends and optimizing ROI.

Marketing & Business Development Powerhouse: Driving Growth for Non-ProfitI'm a passionate and results-oriented marketing and business development professional with a proven track record of success in the non-profit sector. I thrive in challenging environments, using my strategic thinking and communication skills to drive impact and growth.Key Achievements:-Increased blood donations by 27%: Led the development and execution of a multi-channel marketing strategy, leveraging CRM systems for targeted outreach and driving engagement.-Expanded donor base by 8%: Partnered with the sales team to create a successful outreach program for new and existing donors, resulting in consistent recruitment growth.-Amplified community awareness: Served as a company spokesperson, engaging with local media and hosting events to raise awareness during critical outreach periods.-Forged strong relationships: Managed large-scale events, media, and communications, fostering collaboration between donors, healthcare providers, and recipients.

Franchise Field Marketing Leader with Proven Growth ResultsA passionate marketing leader with a demonstrated track record of success in driving strategic campaigns, managing budgets, and fostering partnerships within a franchise-based cooperative environment. -Possess 10+ years of experience spearheading local and national marketing initiatives, resulting in impressive sales growth and market expansion. Proven ability to:-Develop and execute multi-channel marketing campaigns: Managed broadcast, radio, digital, print, SMS, and point-of-sale advertising across 18 markets, leveraging a $13.7M budget to achieve a 12% YOY sales increase.-Lead large-scale projects: Spearheaded major events, public relations initiatives, and joint marketing partnerships, ensuring seamless execution and impactful results.-Empower franchise partners: Collaborated with franchise owners to manage co-op budgets and craft go-to-market strategies, aligning local efforts with national sales goals.-Drive innovation: Established a "model market" structure to accelerate growth in an emerging franchise market, creating a replicable roadmap for future success.

Field marketing professional partnering with corporate and multi-unit franchise operators to develop strategies and plans to drive revenue, sales, awareness, and trial to facilitate launch of local breakfast into the Kansas City market.