Lisa Keller Email & Phone Number

Kansas City, MO, US

Kansas City Metropolitan Area

Kansas City Metropolitan Area

• A results-oriented marketing leader with over a decade of experience in B2B marketing. Honed expertise in ABM, demand generation, content marketing, product marketing, field marketing/strategy and channel marketing. In.
• Orchestrated the development, curation, and deployment of compelling B2B digital account-based marketing (ABM) content, resulting in a substantial 38% increase in pipeline value.
• Act as a primary resource for the development of go-to-market product strategies and designs. Innovatively spearheaded an enterprise-level product launch showcasing strategic foresight in product go-to-market.
• Directed the enhancement of the technology stack for partner communications, marketing automation, and sales portals, resulting in a significant boost in reseller engagement.
• In coordination with the sales team, developed and managed Marketing Development Fund (MDF) programs with strategic partners to execute impactful events across the channel ecosystem.
• Demonstrated strategic acumen by creating and packaging campaigns in a distributed marketing platform, substantially improving brand-to-local marketing and sales enablement through channel partners.

Leawood, KS

• Transformed the marketing and business development efforts of a growing organization, scaling our reach from one brand to six while achieving a 153% increase in lead generation.Key Achievements:
• Implement cutting-edge CRM, lead generation, and marketing automation processes, resulting in a remarkable 153% surge in lead generation.
• Created and distributed impactful B2B content via digital and social media platforms, utilizing A/B testing and campaign optimization to improve lead acquisition.
• Conducted data analysis and compiled detailed reports for executive decision-making to guide revenue and sales strategies.
• Demonstrated crisis management expertise during the 2019/2020 COVID epidemic, orchestrating communication strategies to mitigate the impact on owners and patients across 33 National Ambulatory Surgery Centers.

Kansas City, Missouri Area

I built and executed high-impact marketing strategies, leading the charge for brands, content, social media, digital assets, sales, and campaigns for the Learning Quest 529 College Savings Program. With a passion for innovation and data-driven results, I drove growth that exceeded industry benchmarks.Proven Track Record:-25% sales growth: Developed and.

Kansas City, Missouri Area

Marketing & Business Development Powerhouse: Driving Growth for Non-ProfitI'm a passionate and results-oriented marketing and business development professional with a proven track record of success in the non-profit sector. I thrive in challenging environments, using my strategic thinking and communication skills to drive impact and growth.Key.

Kansas City, Missouri Area

Franchise Field Marketing Leader with Proven Growth ResultsA passionate marketing leader with a demonstrated track record of success in driving strategic campaigns, managing budgets, and fostering partnerships within a franchise-based cooperative environment. -Possess 10+ years of experience spearheading local and national marketing initiatives, resulting.

Kansas City, Missouri Area

Field marketing professional partnering with corporate and multi-unit franchise operators to develop strategies and plans to drive revenue, sales, awareness, and trial to facilitate launch of local breakfast into the Kansas City market.

Bachelor'S Degree, Marketing

Master Web Development/Internet Marketing Certification

College Prep