Lisa Richard Email and Phone Number

I am the primary contact for Taylor’s industrial-market customers. Maintain contact with current industrial customers to promote the Taylor image, ensure customer satisfaction, cross-sell other Taylor products and services, and grow account sales. Develop opportunities with prospective companies to create new sales.Perform sampling inspections to validate quality standards. Remove, separate, document, and report defective materials/products.Research markets and development of prospects. Locate and cultivate markets and prospects. Segment sales and trends.Serve as trade show support for key shows and training events.Industrial tech and software support.New product creation for customer/prospect’s requirements.

• Responsible for consulting with clients to identify opportunities to leverage different technology/processes to improve operational performance, mitigate risk, and enhance customer experience.• Conduct a business level discovery analysis line to understand performance metrics, strategic objective targets, current baseline performance, and existing management routines.• Work with clients and partners to identify opportunities, develop strategies, and execute tactics to achieve ROI goals. Key Client Overview:DELL/Haute Rock: Delivers strategic marketing and creative products via digital and physical interactions.o Campaign and project lifecycles, on an on-going basis, project initiation to completion, key milestones, and alternative project paths, the synergy between marketing efforts and program development and operations, under budget 16%Total Business Solutions: Marketing, accounting, and software provider offers customized, personalized, and integrated solutions.o Developed an analytic framework for trend reporting and root cause analysis across all consumer lines of business. Utilized Six Sigma sub-methodologies: DMAIC (define, measure, analyze, improve, control) evaluate the quality of all process opportunities and procedures. Results: increased sales 32%o Introduced business growth strategy in the most strategic product category. Results: Developed launch plan that contributed to 65 BTC placements, increased sales 67%CCI: Creates solutions for companies to enhance their sales event, trade show, movie set, or show employee and customer appreciation.o Initiated go-to-market launch plans, market & competitor research, QA testing, brand strategy, established a commission program resulting in 15% savings annually. Improved key customer delivery metrics 52%.

• Oversaw the development and execution of customer-centric B2B brand campaigns and marketing communications programs, managing a $14M budget and a cross-functional team of up to 22 employees. • Supported product managers, marketing executive, and management team, and the business unit executive teams focused on CT, MR, Molecular Imaging, and Nuclear Medicine Systems.• Managing the integrated product launch programs, sales enablement, lead nurturing, web analytics, and tactical campaign management in collaboration with product management.• Developed internal and external campaigns that substantially increased lead capture rates. • Created case studies, advertising, videos, websites, press releases, literature and editorial content, assuring brand message conveyed consistent, customer-oriented language. • Efficiently communicated to many target audiences, including C-level, radiologists, patients, and biomedical engineers, at facilities ranging from urban trauma to outpatient. • Orchestrated integrated marketing programs and campaigns for FDA-regulated medical solutions that increased awareness and contributed to year-over-year revenue growth.• Converted leads to sales, Ultrasound accessory market, performed on the ground research, used internet marketing resources, developed networking resources, new leads, and presentation decks to convert leads to sales. Results: lead capturing increase of 41%, sales $660k.• Executed 16 launch viewing parties with Distributor incentive resulting in MR accessory sales, capturing an increase of 23% in sales ($270k).• Reduced spending expenses 20% through the creation of a sales process to ensure quick responses to field requests while holding sales people accountable for ROI• Reduced spending expenses 20% through the creation of a sales process to ensure quick responses to field requests while holding sales people accountable for ROI

• Managed the branding and marketing efforts for Oncology and Ultrasound, including up to $14M in operating budgets leading a team of 2 direct reports and 15 indirect reports, including CRM, campaigns, brand management, product launches, and marketing communications.• Conducted market and competitive research and analysis of worldwide markets and developed a strategic plan to grow $10MM in 2 years.• Managed development and execution of campaigns, digital promotional plans, responsible, consistent messaging and positioning for ultrasound products in all marketing materials.• Built training presentations for regional and national AE training, created content for customer-facing clinical education, managed internal training and trade show management and logistics, luminary relationships of educational development, and CME administration management.• Involved in the marketing campaign, the development of premiums, and the launch of the handheld ultrasound imaging system – P10 • Developed, managed, and implemented 5K Fun Run sponsorship to partner with practitioners, scientists and Dr’s for the annual American Society of Echocardiography meeting.• Increased market share by 250% in less than two years through the implementation of grass roots marketing and outside media campaigns creating brand awareness among target market

• Determined event requirements, budget, and goals of the tradeshow program while developing relationships with client marketing managers.• Directed installation of audio/visual, lighting, entertainment, convention staff, and union labor.• Responsible for handling a show schedule of over 100 shows per year. • Designed the structure and overall presentation of the exhibit with sketches/full-color renderings and assisted clients with selecting photography, print ads, surfaces for the exhibits. • Previewed the final full-scale exhibit with clients and contracted on reconditioning the display and managing the exhibit's shipping nationally and internationally.• Assisted in marketing strategy and recovery of 99,200 Taxus stents recall. Developed strategies by specific accounts utilizing new product introduction and building on account relationships.• Managed five major new product launches of the new biliary and esophageal stents, driving $40M in sales. • Managed negotiations between external vendors with cost savings of 333K over 2 years• Negotiated commercial sponsorship and advertising contracts decreasing budget 32%

• Analyzed all marketing programs' performance to identify the best opportunities for optimization and collaborate with the marketing team and business units across the enterprise to ensure the effective execution of face-to-face strategy.• Designed and created marketing collateral for sales meetings, trade shows, and company executives, including strategic planning and execution of all company-sponsored events, ranging in size from 200-5,000 attendees. $7M budget and a team of 2 direct reports.• Implemented three websites to enhance the meeting process: promotional products, exhibit booths, and logo apparel.• Designed sales incentive program that allowed the sales force to objectively measure sales, tools for building customer loyalty, ways to increase market share, rollouts of new, improved products/service, and improved customer service.• Innovated Sales Meeting Presentations introducing interactive methods to increase impact and drive sales goals converting $263k budget into 15% territory growth goals

• Developed long-term marketing plan and tactics for a wide portfolio of products/services for business units distributing a vast portfolio of drugs throughout U.S. hospitals, specialty pharmacies, hemophilia centers, home healthcare companies, and retail pharmacies.• Executive committee annual trade show member – design post-merger trade show booth $5MM.• Led marketing/communications teams and outside creative, web/SEO, and research agencies. • Spearheaded the marketing platform integration of Amerisource and Bergen Brunswick merger leading to decrease in operational costs 34%, consolidating activity from 27 strategic vendors to 13

• Reconciliation of $15MM vendor accounts for pharmaceutical chargebacks.• Researched and executed company participation in approximately 65 domestic and international trade shows, conferences, and special events targeted to Primavera customers and prospects.• Assisted with developing the exhibit plan, complete with objectives, strategies, and messaging for each event, including booth design/layout, and graphics for all events to effectively position in key markets.