Lisa Lang Email & Phone Number

San Francisco Bay Area

Lisa Lang is a certified executive coach and corporate communications consultant. Coaching: Certified as an executive leadership coach by New Ventures West and the International Coaching Federation, Lisa draws on decades of experience helping business leaders build their capabilities. She is featured as an executive coach with Mariposa Leadership, Inc. and as a senior consultant with the global HR firm Lee Hecht Harrison. Marketing/Communications: She has 25 years of experience as a business executive, leading teams that have created award-winning results in marketing and corporate communications for a variety of industries, including professional sports, telecommunications, software, and cloud computing. She has been instrumental in helping companies shape their message strategy to achieve their goals and, as a corporate spokesperson, has been featured in dozens of print and broadcast interviews.Clients include: Peloton, Facebook, McKesson, Parc, a Xerox company, Delta Dental, Nima Sensor, Theravance Biopharma, East West Bank, VMware, 2lemetry, Zoosk, Cisco, Sprig, Bank of the West and elected government leaders.

Palo Alto

Reported to the founder and CEO. In charge of building all brands, lead generation and marketing programs across three lines of business, including small business, accounting and banking. In addition, responsible for growing revenue for the direct market through marketing content, partnerships, advertising and media relations. -Created messaging playbook for all lines of business and oversaw the development of communications, video and marketing materials to promote the CEO and the products. -Built the public relations/marketing teams, the lead generation programs and the web site from the ground up. -Secured over a dozen industry awards, national press and a 4.5 star PC Magazine review. -As a result of our marketing programs, over a 16-month period marketing qualified leads increased by 268% and the unique non-customer traffic to the web site increased by 300%.

Santa Clara, Ca

Negotiate operational agreements for new 49ers stadium with nearby corporations and organizations.

Santa Clara, Ca

New 49ers StadiumSuccessfully directed a five-year marketing campaign to achieve the team’s goal of building a new billion-dollar 49ers stadium in the Bay Area. This involved selling the team’s case by orchestrating a series of PR strategies, acting as the on-camera media spokesperson in often contentious situations, building a strong coalition of supporters, constructing all the sales materials to persuade the public and refute the opposition, working with legislators to pass a state law allowing us to pursue our plan, managing the advertising program and building and directing the campaign strategy and staff. This resulted in:● Passing new state legislation (SB43) that was signed into law in 2009.● Winning the vote in dozens of City Council and Planning Commission meetings over a two year period leading up to the public election.● Winning the public election by 58% vote of the people on June 8, 2010.● Successfully negotiating agreements from local corporations for new stadium parking.On-going Team BusinessDirected promotional strategies for fan development to strengthen relationships with the community, season ticket holders, corporate sponsors, government officials and employees. Acted as primary media spokesperson for non-football matters, managed publications, public relations, reputation management, and message development for the Club. Results included:• Created new branded programs to engage prospective sponsors and groom new fans. • Rebranded the 49ers Foundation and sharpened its focus. Oversaw the doubling of net profits which were then donated to help build the brand and increase fan loyalty. ● Directed the public relations effort to repair the team’s tarnished image during a three year investigation by the San Francisco Human Rights Commission.● Developed the 49ers first State of the Franchise event to introduce the new leadership team to the media and the fans.

Mountain View, Ca

Responsible for all corporate and marketing communications activities for Intuit, including corporate and executive positioning, messaging, product publicity, brand management, financial media relations, creative services and employee communications. Built a department of 50+ professionals who supported the business units on all communication, branding and privacy policy issues.· Repeatedly garnered positive national media attention for CEO and executives. Launched dozens of consumer and small business products and rejuvenated sales through successful communicationstrategies.· Created a brand strategy for Intuit that resulted in a new brand hierarchy to reflect the evolving business focus and to accommodate new lines of business.· Established the Intuit Foundation and developed a corporate and employee giving program that reflected the company’s values. Effort received national media praise in response to 9/11.· Championed effort to develop privacy polices. Led policy development process and managed staff and operations to deliver on commitments across 16 websites and within product messaging.

San Francisco, Ca

Vice President, External Affairs Responsible for helping to achieve the legislative and regulatory goals for this newly merged international corporation after the company was acquired by SBC.-Secured support from politically powerful leaders in the form of letters, testimony and lobbying for the company’s regulatory and legislative battles.-Negotiated the structure of a $50 million foundation in partnership with 140 community and civic leaders to bring telecommunication services and connectivity to the Internet for the economicallydisadvantaged.-Directed all communication activities for the corporation. Accountable for achieving business objectives through successful development and execution of communication strategies, media relations, issue and brand management, speeches, customer information, employee and investor communications. Supervised a department of 90+ public relations professionals with an annual budget of $18 million.-Established the company as a player in the high tech industry by building the brand.-Successfully unveiled the partnership with the San Francisco Giants for the new ballpark.Vice President, Corporate CommunicationsOrchestrated communication plans to launch new lines of business including the Pacific Bell Internet, ISDN, Mobile Services and Long Distance business units. Fifty percent of all new customers subscribed due to our publicity campaign. ISDN news coverage resulted in a 200% increase in sales within ten months without advertising support.-Created and launched the CEO’s social platform. This $100M Education First program helped put school connectivity to the Internet on the national agenda, solidified political relationships with the governor and the White House and created new sales opportunities for marketing. Minimized competitor’s allegations that the company was engaging in anti-competitive behavior byserving as spokesperson for a national media tour.