Lisa Lanier

Lisa Lanier Email and Phone Number

Director at TIAA @ TIAA
new york, new york, united states
Lisa Lanier's Location
Charlotte, North Carolina, United States, United States
Lisa Lanier's Contact Details

Lisa Lanier personal email

n/a
About Lisa Lanier

Strategic marketing leader with expertise in content automation platforms and graphic design with a reputation for excellence and achieving results. Able to build successful relationships at all levels, inspiring trust and confidence across organizational lines.

Lisa Lanier's Current Company Details
TIAA

Tiaa

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Director at TIAA
new york, new york, united states
Website:
tiaa.org
Employees:
11532
Lisa Lanier Work Experience Details
  • Tiaa
    Director, Institutional Client Marketing
    Tiaa Apr 2011 - Present
    Charlotte, North Carolina, United States
    Leader of the design function and sales enablement and content automation platform (Seismic) supporting the efforts of Sales and Consultant Relations to win, retain and deepen B2B relationships. Cultivate and maintain strong working relationships with internal stakeholders across Marketing, Sales and MarTech to assess, recommend and implement solutions to increase efficiencies based on business need, system capabilities and available enhancements.Envision and deploy home page layouts, curate content and automate for visibility in Seismic and Salesforce, enabling users to easily locate and deliver sales materials to prospects, returning engagement metrics in real-time. Program dynamic Seismic LiveDocs and LiveForms providing Sales and Consultant Relations with compliant templates and content.Leverage data and analytics to evaluate content utilization and inform Marketing resource management. Train and demonstrate Seismic functionality with stakeholders and user base. Provide strategic input during development of sales content to communicate complex information in a clear, succinct and persuasive manner.Lead and contribute to a high-performing and highly-regarded graphic design team producing best-in-class content to position TIAA’s value proposition in a distinct and compelling way. (Sales presentations, pitch books, proactive proposals, flyers, and templates with an average annual volume of ~300 projects, never missing a deadline. Directly contributed to a 2021 81% sales win rate — 92% were over $500M in assets.) Create and publish custom post-finals/client meeting landing pages.
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  • Experis
    Graphic Designer
    Experis Feb 2009 - Apr 2011
    Charlotte, North Carolina, United States
    Produced marketing materials designed to showcase the full scope of TIAA’s offer to acquire, advance and retain existing client relationships.Conceptualized and produced compelling designs consistent with established brand standards. Maintained these materials with monthly, quarterly and annual data updates and managed the content repository (Incite Knowledge.)Managed multiple projects proactively, ensuring that all deliverables were executed within deadlines.
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  • Pitney Bowes
    Customer Operations Manager
    Pitney Bowes Jun 2003 - Nov 2004
    Charlotte, North Carolina, United States
    Managed a national team of twelve graphic designers providing design services to Bank of America Corporation. Coordinated end-to-end workflow between offices in accordance with team skills, workload and deadlines. Coached and mentored team members to increase productivity without sacrificing quality in a deadline-driven environment while maintaining positive working relationships. Communicated with clients to initiate work and review completed projects ensuring satisfactory results to nurture relationships and grow revenue. Generated monthly billing reports for Accounts Payable.Held weekly huddles and monthly staff meetings to facilitate team communication and administer human resource policies. Responsible for team staffing, training, reviews and record keeping.
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  • Bank Of America
    Vice President - Communications Manager
    Bank Of America 1999 - 2003
    Charlotte, North Carolina, United States
    Supervised a team of three graphic designers specialized in the design of marketing materials for Brokerage Services, Mutual Funds, Capital Management and Private Bank. Coordinated all incoming workflow and monitored projects from concept to completion.Reviewed and edited all materials for accuracy and adherence to corporate brand standards. Worked with compliance reviewers to eliminate potential risks. Developed presentations for conferences and training sessions. Maintained a database of compliant marketing materials for institutional sales teams.
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  • Bank Of America
    Assistant Vice President/Graphic Designer - Tradestreet Investment Associates
    Bank Of America 1995 - 1999
    Charlotte, North Carolina, United States
    Designed marketing collateral, presentations, advertisements, and special event materials for $117 billion investment management firm, a wholly owned subsidiary of Bank of America Corporation. Hand-picked by CEO at firm inception.Created and maintained intranet database of marketing materials for remote sales teams. Worked closely with portfolio management, client services and compliance teams. Designed monthly and quarterly client reviews, monthly external economic newsletter and internal associate newsletter. Planned, organized and participated in annual investment conferences ($300,000+ budget), special client events, internal sales conferences, company parties and picnics. Conceptualized and implemented production of company-branded promotional products for trade shows and incentives. Assisted in design of company website.
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  • Bank Of America
    Officer/Graphic Designer – Investment Communications - Nationsbank
    Bank Of America 1992 - 1995
    Charlotte, North Carolina, United States
    Created and updated presentations used by NationsBank Trust and the Private Client Group (over 500 end-users nationwide) and their clients. Prepared quarterly investment performance summaries for Common Trust Funds. Created quarterly investment materials for distribution to over 6,000 high-net-worth clients. Developed and implemented presentation ordering system.
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Frequently Asked Questions about Lisa Lanier

What company does Lisa Lanier work for?

Lisa Lanier works for Tiaa

What is Lisa Lanier's role at the current company?

Lisa Lanier's current role is Director at TIAA.

What is Lisa Lanier's email address?

Lisa Lanier's email address is li****@****ris.com

Who are Lisa Lanier's colleagues?

Lisa Lanier's colleagues are Alekhya Kancharla, Gurpreet Singh (Gs), Tinc Omas, Sumeet Wadje, Asahia Smith, Pamela Grier, Angela Palenik.

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