Lisa Barber

Lisa Barber Email and Phone Number

Nonprofit Board Leadership | Project Management | Senior People Leader | Shopper Marketing & Insights Strategy | Consumer & Brand Marketing | Category & Brand Management | WSET Level 2
Lisa Barber's Location
Kansas City, Missouri, United States, United States
Lisa Barber's Contact Details

Lisa Barber work email

Lisa Barber personal email

n/a
About Lisa Barber

Experienced CPG leader driving results across multiple disciplines in a global market. Progressive +20 career at Hallmark spanning across Insights & Analytics, Brand and Shopper Marketing, Global Sales, Assortment Planning, Category Management, and Merchandising. Passionate about understanding consumer needs and connecting strategy and tactics to deliver results that improve their experience. Highly engaged in local board membership and community management.

Lisa Barber's Current Company Details

Nonprofit Board Leadership | Project Management | Senior People Leader | Shopper Marketing & Insights Strategy | Consumer & Brand Marketing | Category & Brand Management | WSET Level 2
Lisa Barber Work Experience Details
  • Hallmark Cards
    Business Transformation Director
    Hallmark Cards Sep 2019 - Dec 2023
    Kansas City Metropolitan Area
    Create business processes and strategies to support Blue Yonder (JDA) Assortment Optimization, Space Planning, Floor Planning, and Planogram Generator tools for over 60,000 stores and warehouses and 20,000 individual SKUs
    View
  • Hallmark Cards
    Strategic Planning Consultant
    Hallmark Cards Mar 2019 - Aug 2019
    Kansas City, Missouri, United States
    Developed 3 year strategic framework for joint business plans with Walgreens, CVS, Kroger, and Walmart with an average incremental revenue forecast of $25M+
    View
  • Hallmark Cards
    Marketing And Visual Merchandising Director
    Hallmark Cards Jul 2016 - Feb 2019
    Kansas City, Missouri Area
    Managed prioritization of category initiatives, coordinated resources across five departments for execution and led the overall implementation of a $90MM+ marketing budget with over 600 projects per annum in a multi-billion dollar CPG company
    View
  • Hallmark Cards
    Space And Assortment Senior Planning Manager
    Hallmark Cards May 2012 - Jun 2016
    Kansas City, Missouri Area
    Develop and execute comprehensive assortment planning strategies for industry leading retailers.Provide strategic direction and leadership to 20+ employees covering a variety of disciplines, including assortment planning, optimization tool development and macro space management.Develop assortments involving upwards of 5,000 SKUs that satisfy both customer and product development financial goals.Leverage consumer and shopper insights to deliver the right product to the right shelf at the right price.
    View
  • Hallmark Cards
    Assortment Planning Manager - National Chain Drug
    Hallmark Cards Jan 2010 - Apr 2012
    Kansas City, Missouri Area
    Developed, executed, and presented comprehensive assortment and pricing strategies for a +$1B product line with +40,000 unique assortments and +10,000 unique UPCs leading to +2-20% in sales growth in revising stores; audiences ranged from buyer level up to C-suite level
    View
  • Hallmark Cards
    Senior Planning Consultant - National Chain Drug
    Hallmark Cards Jan 2009 - Dec 2009
    Kansas City, Missouri Area
    View
  • Hallmark Cards
    Category / Program Manager - National Chain Drug
    Hallmark Cards Oct 2005 - Dec 2008
    Kansas City, Missouri Area
    View

Lisa Barber Education Details

Frequently Asked Questions about Lisa Barber

What is Lisa Barber's role at the current company?

Lisa Barber's current role is Nonprofit Board Leadership | Project Management | Senior People Leader | Shopper Marketing & Insights Strategy | Consumer & Brand Marketing | Category & Brand Management | WSET Level 2.

What is Lisa Barber's email address?

Lisa Barber's email address is li****@****ark.com

What schools did Lisa Barber attend?

Lisa Barber attended University Of Missouri-Kansas City, Graceland University.

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