Lisa Bell Email & Phone Number

Detroit, MI, US

• Leads a team of direct reports and agency partners in cultivating and managing strategic partnerships with mid to macro tier creators, tapping into new consumer segments while fostering credibility and brand resonance.
• Launches awareness and brand sentiment building and highly converting campaigns consisting of owned & earned content generating impression and engagement levels performing above benchmarks.
• Distills channel marketing priorities into actionable briefs, collaborated with agency partners to identify talent to optimize consumer engagement and reviewed content to ensure alignment with brand objectives.
• Identifies and leveraged user-generated content trends and cultural insights to guide influencer partnership decisions, amplify brand visibility, enhance brand relevance, and drive sales and conversions.
• Collaborates with Target’s experiential team to tap into cultural relevancy and connect with guests IRL via key moments including Essence Fest and Holiday campaigns - providing an opportunity to authentically engage.

• Led a team of 3 direct reports and a 5-person external agency team in developing a targeted marketing strategy to shift consumer perception of the GM brand and support GM’s transition to electric vehicles (EV).
• Built cross-functional partnerships with 4+ vehicle brand managers, successfully pitching and securing buy-in to implement EV initiatives despite budget constraints, unifying branding efforts.
• Drove consistent branding, messaging, and imagery across all vehicle brands while tailoring highlighted EV benefits to match each brand’s identity.
• Established internal processes and hosted educational forums to equip brand managers with EV knowledge and consumer proof points to address customer needs and deliver positive business outcomes.
• Crafted omnichannel campaigns to amplify brand messaging, utilizing data insights from focus groups and agencies to drive targeted consumer education initiatives and refine brand perception.
• Championed the conceptualization and execution of GM’s 2022 Dr. EV-il Super Bowl ad campaign in partnership with McCann Detroit, leveraging storytelling to introduce GM as a competitor in the EV market.

Detroit Metropolitan Area

• Manage agency partnerships to execute multi-channel marketing strategies to enhance brand awareness and increase member acquisition.
• Generate new initiative marketing strategies to strengthen brand health and increase customer acquisition, leveraging consumer insights to drive creative direction and campaign development.
• Manage multi-million dollar marketing and production budgets ensuring cost alignment; conduct forecasting, establish metrics, and monitor Key Performance Indicators (KPIs).

Detroit Metropolitan Area

• Executed email and direct mail marketing campaigns to drive trial conversions and member retention; leveraged customer relationship management tools such as Salesforce.
• Led agency partnerships and developed cross-functional relationships with internal and external stakeholders to drive compliance and strategy alignment.
• Develop email, direct mail, and outbound call strategy testing protocols to validate new and revised campaigns based on KPIs; encouraged platform engagement through strategic touchpoints.

Detroit Metropolitan Area

• Assessed client needs and business objectives to execute meetings, events, and programs in collaboration with vendors and the internal program development team.
• Conducted sales forecasting and generated product sales by creating targeted sales and employee engagement proposals in collaboration with the Business Development Director.
• Oversaw budgets upwards of $750k, liaising with internal and external stakeholders to ensure projects met client needs; develop project wrap-up reports detailing results vs. expectations.

Greater Detroit Area

• Spearheaded the strategic planning and execution of traditional and digital Chevy branded programs increasing brand awareness and engagement.
• Expanded Buick’s market share with younger target audiences through a strategic brand refresh and the selection of new content partners, talent, and brand placement deals with major TV shows.
• Drove Chevy’s first-to-market digital and social web content creation collaborating with the media team to develop high-impact media plans.
• Recommended custom experiential, innovative digital, and social marketing opportunities to help clients capitalize on emerging marketing trends to connect with younger target audiences.

Detroit Metropolitan Area

• Directed the OnStar team in digital media plan development and ad placement strategy implementation to reach target audiences and increase brand lift, customer retention, and engagement.
• Utilized the 2012 marketing plan's key findings to recommend an increase in digital presence as a brand development tactic to source new members within the 2013 go-to-market strategy.
• Managed a $3M budget for all open campaigns, conducting analysis and month-end reconciliation between campaign forecast and actual expenses to explain variances to the client team.

Detroit Metropolitan Area

• Facilitated communication between internal and external stakeholders, including clients, vendors, and the creative team; documented meeting notes, created status reports, and conducting follow-up to drive efficiency.
• Contributed to the annual brand planning strategy, secured client approval, and executed partner alignment and vendor investment strategies.
• Partnered with analytics to establish KPIs for digital marketing campaigns; analyzed campaign performance to optimize the digital creative strategy and inform future planning strategies.

Detroit Metropolitan Area

Master Of Business Administration - Mba, Marketing

Studied International Business in Athens, Greece

Bachelor Of Arts - Ba, Journalism