Lisa Bell

Lisa Bell Email and Phone Number

Influencer Director for Kraft Heinz @ The Kitchen North America
Detroit, MI, US
Lisa Bell's Location
Detroit Metropolitan Area, United States
Lisa Bell's Contact Details
About Lisa Bell

My professional journey has always revolved around the power of human connection, with marketing serving as the conduit for large brands to establish these connections with their target audience. I’ve always been fascinated by how marketing enables companies to blend engagement, education, and persuasion. This potent mix not only captures consumer attention but also shapes their knowledge, attitudes, and behaviors toward brands over time.My career has been marked by the creation of strategic partnerships and data-driven brand campaigns that have propelled growth for Fortune 500 companies. By leveraging my comprehensive understanding of client, agency, and consumer perspectives, I’ve orchestrated high-impact, omnichannel marketing initiatives. These campaigns have not only enhanced consumer engagement and brand visibility but also fostered credibility and seized market share.Outside of the office, I’m a coffee and baked goods connoisseur. Honestly, there’s not a baked good that I won’t try at least once. I love to read, and as much as I love technology, I’ve found that nothing can replace a physical book.I’d love to connect here or via email at lloraine914@gmail.com to discuss how we can build a marketing and advertising strategy that helps achieve your organizational goals!

Lisa Bell's Current Company Details
The Kitchen North America

The Kitchen North America

View
Influencer Director for Kraft Heinz
Detroit, MI, US
Website:
target.com
Employees:
172
Lisa Bell Work Experience Details
  • The Kitchen North America
    Influencer Director For Kraft Heinz
    The Kitchen North America
    Detroit, Mi, Us
  • Target
    Sr. Manager, Talent And Influence Marketing
    Target May 2022 - Present
    ‣ Leads a team of direct reports and agency partners in cultivating and managing strategic partnerships with mid to macro tier creators, tapping into new consumer segments while fostering credibility and brand resonance.‣ Launches awareness and brand sentiment building and highly converting campaigns consisting of owned & earned content generating impression and engagement levels performing above benchmarks. ‣ Distills channel marketing priorities into actionable briefs, collaborated with agency partners to identify talent to optimize consumer engagement and reviewed content to ensure alignment with brand objectives.‣ Identifies and leveraged user-generated content trends and cultural insights to guide influencer partnership decisions, amplify brand visibility, enhance brand relevance, and drive sales and conversions.‣ Collaborates with Target’s experiential team to tap into cultural relevancy and connect with guests IRL via key moments including Essence Fest and Holiday campaigns - providing an opportunity to authentically engage consumers in a relevant environment to drive brand visibility, brand credibility, and sales.
  • General Motors
    Manager, Gm Brand Experience
    General Motors Apr 2021 - May 2022
    ‣ Led a team of 3 direct reports and a 5-person external agency team in developing a targeted marketing strategy to shift consumer perception of the GM brand and support GM’s transition to electric vehicles (EV).‣ Built cross-functional partnerships with 4+ vehicle brand managers, successfully pitching and securing buy-in to implement EV initiatives despite budget constraints, unifying branding efforts.‣ Drove consistent branding, messaging, and imagery across all vehicle brands while tailoring highlighted EV benefits to match each brand’s identity.‣ Established internal processes and hosted educational forums to equip brand managers with EV knowledge and consumer proof points to address customer needs and deliver positive business outcomes.‣ Crafted omnichannel campaigns to amplify brand messaging, utilizing data insights from focus groups and agencies to drive targeted consumer education initiatives and refine brand perception.‣ Championed the conceptualization and execution of GM’s 2022 Dr. EV-il Super Bowl ad campaign in partnership with McCann Detroit, leveraging storytelling to introduce GM as a competitor in the EV market.
  • General Motors
    Assistant Marketing Manager, Onstar Brand Communications
    General Motors Oct 2018 - Apr 2021
    Detroit Metropolitan Area
    ‣ Manage agency partnerships to execute multi-channel marketing strategies to enhance brand awareness and increase member acquisition.‣ Generate new initiative marketing strategies to strengthen brand health and increase customer acquisition, leveraging consumer insights to drive creative direction and campaign development.‣ Manage multi-million dollar marketing and production budgets ensuring cost alignment; conduct forecasting, establish metrics, and monitor Key Performance Indicators (KPIs).
  • General Motors
    Assistant Marketing Manager, Onstar Subscriber Communications
    General Motors Aug 2016 - Sep 2018
    Detroit Metropolitan Area
    ‣ Executed email and direct mail marketing campaigns to drive trial conversions and member retention; leveraged customer relationship management tools such as Salesforce.‣ Led agency partnerships and developed cross-functional relationships with internal and external stakeholders to drive compliance and strategy alignment.‣ Develop email, direct mail, and outbound call strategy testing protocols to validate new and revised campaigns based on KPIs; encouraged platform engagement through strategic touchpoints.
  • Bi Worldwide
    Account Supervisor
    Bi Worldwide Jul 2015 - Jul 2016
    Detroit Metropolitan Area
    ‣ Assessed client needs and business objectives to execute meetings, events, and programs in collaboration with vendors and the internal program development team.‣ Conducted sales forecasting and generated product sales by creating targeted sales and employee engagement proposals in collaboration with the Business Development Director.‣ Oversaw budgets upwards of $750k, liaising with internal and external stakeholders to ensure projects met client needs; develop project wrap-up reports detailing results vs. expectations.
  • Storylab
    Branded Content Supervisor
    Storylab Dec 2013 - May 2015
    Greater Detroit Area
    ‣ Spearheaded the strategic planning and execution of traditional and digital Chevy branded programs increasing brand awareness and engagement.‣ Expanded Buick’s market share with younger target audiences through a strategic brand refresh and the selection of new content partners, talent, and brand placement deals with major TV shows.‣ Drove Chevy’s first-to-market digital and social web content creation collaborating with the media team to develop high-impact media plans.‣ Recommended custom experiential, innovative digital, and social marketing opportunities to help clients capitalize on emerging marketing trends to connect with younger target audiences.
  • Carat
    Integrated Media Supervisor
    Carat Aug 2013 - Sep 2013
    Detroit Metropolitan Area
    ‣ Directed the OnStar team in digital media plan development and ad placement strategy implementation to reach target audiences and increase brand lift, customer retention, and engagement.‣ Utilized the 2012 marketing plan's key findings to recommend an increase in digital presence as a brand development tactic to source new members within the 2013 go-to-market strategy.‣ Managed a $3M budget for all open campaigns, conducting analysis and month-end reconciliation between campaign forecast and actual expenses to explain variances to the client team.
  • Carat
    Integrated Media Planner
    Carat Apr 2012 - Aug 2013
    Detroit Metropolitan Area
    ‣ Facilitated communication between internal and external stakeholders, including clients, vendors, and the creative team; documented meeting notes, created status reports, and conducting follow-up to drive efficiency and ensure accountability.‣ Contributed to the annual brand planning strategy, secured client approval, and executed partner alignment and vendor investment strategies.‣ Partnered with analytics to establish KPIs for digital marketing campaigns; analyzed campaign performance to optimize the digital creative strategy and inform future planning strategies.
  • Detroit Media Partnership
    Research Analyst
    Detroit Media Partnership Jun 2010 - Apr 2012
    Detroit Metropolitan Area
  • Inventiv Health Communications
    Media Planner
    Inventiv Health Communications Jan 2009 - Oct 2009
  • Starcom Mediavest Group
    Assistant Media Planner
    Starcom Mediavest Group Jan 2007 - Dec 2008

Lisa Bell Skills

Media Planning Digital Media Market Research Competitive Analysis Comscore Media Strategy Advertising Content Strategy Interactive Marketing Content Development Social Media Marketing Media Buying New Media Content Management Research Digital Strategy Online Advertising Integrated Marketing Traditional Media Marketing Digital Marketing Advertising Sales Doubleclick Mobile Marketing Social Media Mobile Advertising Facebook Google Analytics Marketing Communications Media Research Marketing Strategy Press Releases Interactive Advertising Multimedia Marketing Research Brand Awareness Public Relations Media Relations Broadcast Social Networking Omniture Online Marketing Email Marketing Sem Project Management Program Management Account Management Customer Relationship Management Exacttarget

Lisa Bell Education Details

Frequently Asked Questions about Lisa Bell

What company does Lisa Bell work for?

Lisa Bell works for The Kitchen North America

What is Lisa Bell's role at the current company?

Lisa Bell's current role is Influencer Director for Kraft Heinz.

What is Lisa Bell's email address?

Lisa Bell's email address is lisa.bell@gm.com

What schools did Lisa Bell attend?

Lisa Bell attended University Of Detroit Mercy, Michigan State University.

What are some of Lisa Bell's interests?

Lisa Bell has interest in Children, Health.

What skills is Lisa Bell known for?

Lisa Bell has skills like Media Planning, Digital Media, Market Research, Competitive Analysis, Comscore, Media Strategy, Advertising, Content Strategy, Interactive Marketing, Content Development, Social Media Marketing, Media Buying.

Who are Lisa Bell's colleagues?

Lisa Bell's colleagues are Sydney Werner, Sanchia Appachu M, Laura Easton, Jorge Figueroa, Jill Strandquist, Jacqueline Ortiz, Anahi Serapio.

Not the Lisa Bell you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.