Lisa Bell Email and Phone Number
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My professional journey has always revolved around the power of human connection, with marketing serving as the conduit for large brands to establish these connections with their target audience. I’ve always been fascinated by how marketing enables companies to blend engagement, education, and persuasion. This potent mix not only captures consumer attention but also shapes their knowledge, attitudes, and behaviors toward brands over time.My career has been marked by the creation of strategic partnerships and data-driven brand campaigns that have propelled growth for Fortune 500 companies. By leveraging my comprehensive understanding of client, agency, and consumer perspectives, I’ve orchestrated high-impact, omnichannel marketing initiatives. These campaigns have not only enhanced consumer engagement and brand visibility but also fostered credibility and seized market share.Outside of the office, I’m a coffee and baked goods connoisseur. Honestly, there’s not a baked good that I won’t try at least once. I love to read, and as much as I love technology, I’ve found that nothing can replace a physical book.I’d love to connect here or via email at lloraine914@gmail.com to discuss how we can build a marketing and advertising strategy that helps achieve your organizational goals!
The Kitchen North America
View- Website:
- target.com
- Employees:
- 172
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Influencer Director For Kraft HeinzThe Kitchen North AmericaDetroit, Mi, Us -
Sr. Manager, Talent And Influence MarketingTarget May 2022 - Present‣ Leads a team of direct reports and agency partners in cultivating and managing strategic partnerships with mid to macro tier creators, tapping into new consumer segments while fostering credibility and brand resonance.‣ Launches awareness and brand sentiment building and highly converting campaigns consisting of owned & earned content generating impression and engagement levels performing above benchmarks. ‣ Distills channel marketing priorities into actionable briefs, collaborated with agency partners to identify talent to optimize consumer engagement and reviewed content to ensure alignment with brand objectives.‣ Identifies and leveraged user-generated content trends and cultural insights to guide influencer partnership decisions, amplify brand visibility, enhance brand relevance, and drive sales and conversions.‣ Collaborates with Target’s experiential team to tap into cultural relevancy and connect with guests IRL via key moments including Essence Fest and Holiday campaigns - providing an opportunity to authentically engage consumers in a relevant environment to drive brand visibility, brand credibility, and sales. -
Manager, Gm Brand ExperienceGeneral Motors Apr 2021 - May 2022‣ Led a team of 3 direct reports and a 5-person external agency team in developing a targeted marketing strategy to shift consumer perception of the GM brand and support GM’s transition to electric vehicles (EV).‣ Built cross-functional partnerships with 4+ vehicle brand managers, successfully pitching and securing buy-in to implement EV initiatives despite budget constraints, unifying branding efforts.‣ Drove consistent branding, messaging, and imagery across all vehicle brands while tailoring highlighted EV benefits to match each brand’s identity.‣ Established internal processes and hosted educational forums to equip brand managers with EV knowledge and consumer proof points to address customer needs and deliver positive business outcomes.‣ Crafted omnichannel campaigns to amplify brand messaging, utilizing data insights from focus groups and agencies to drive targeted consumer education initiatives and refine brand perception.‣ Championed the conceptualization and execution of GM’s 2022 Dr. EV-il Super Bowl ad campaign in partnership with McCann Detroit, leveraging storytelling to introduce GM as a competitor in the EV market. -
Assistant Marketing Manager, Onstar Brand CommunicationsGeneral Motors Oct 2018 - Apr 2021Detroit Metropolitan Area‣ Manage agency partnerships to execute multi-channel marketing strategies to enhance brand awareness and increase member acquisition.‣ Generate new initiative marketing strategies to strengthen brand health and increase customer acquisition, leveraging consumer insights to drive creative direction and campaign development.‣ Manage multi-million dollar marketing and production budgets ensuring cost alignment; conduct forecasting, establish metrics, and monitor Key Performance Indicators (KPIs). -
Assistant Marketing Manager, Onstar Subscriber CommunicationsGeneral Motors Aug 2016 - Sep 2018Detroit Metropolitan Area‣ Executed email and direct mail marketing campaigns to drive trial conversions and member retention; leveraged customer relationship management tools such as Salesforce.‣ Led agency partnerships and developed cross-functional relationships with internal and external stakeholders to drive compliance and strategy alignment.‣ Develop email, direct mail, and outbound call strategy testing protocols to validate new and revised campaigns based on KPIs; encouraged platform engagement through strategic touchpoints. -
Account SupervisorBi Worldwide Jul 2015 - Jul 2016Detroit Metropolitan Area‣ Assessed client needs and business objectives to execute meetings, events, and programs in collaboration with vendors and the internal program development team.‣ Conducted sales forecasting and generated product sales by creating targeted sales and employee engagement proposals in collaboration with the Business Development Director.‣ Oversaw budgets upwards of $750k, liaising with internal and external stakeholders to ensure projects met client needs; develop project wrap-up reports detailing results vs. expectations. -
Branded Content SupervisorStorylab Dec 2013 - May 2015Greater Detroit Area‣ Spearheaded the strategic planning and execution of traditional and digital Chevy branded programs increasing brand awareness and engagement.‣ Expanded Buick’s market share with younger target audiences through a strategic brand refresh and the selection of new content partners, talent, and brand placement deals with major TV shows.‣ Drove Chevy’s first-to-market digital and social web content creation collaborating with the media team to develop high-impact media plans.‣ Recommended custom experiential, innovative digital, and social marketing opportunities to help clients capitalize on emerging marketing trends to connect with younger target audiences. -
Integrated Media SupervisorCarat Aug 2013 - Sep 2013Detroit Metropolitan Area‣ Directed the OnStar team in digital media plan development and ad placement strategy implementation to reach target audiences and increase brand lift, customer retention, and engagement.‣ Utilized the 2012 marketing plan's key findings to recommend an increase in digital presence as a brand development tactic to source new members within the 2013 go-to-market strategy.‣ Managed a $3M budget for all open campaigns, conducting analysis and month-end reconciliation between campaign forecast and actual expenses to explain variances to the client team. -
Integrated Media PlannerCarat Apr 2012 - Aug 2013Detroit Metropolitan Area‣ Facilitated communication between internal and external stakeholders, including clients, vendors, and the creative team; documented meeting notes, created status reports, and conducting follow-up to drive efficiency and ensure accountability.‣ Contributed to the annual brand planning strategy, secured client approval, and executed partner alignment and vendor investment strategies.‣ Partnered with analytics to establish KPIs for digital marketing campaigns; analyzed campaign performance to optimize the digital creative strategy and inform future planning strategies. -
Research AnalystDetroit Media Partnership Jun 2010 - Apr 2012Detroit Metropolitan Area -
Media PlannerInventiv Health Communications Jan 2009 - Oct 2009 -
Assistant Media PlannerStarcom Mediavest Group Jan 2007 - Dec 2008
Lisa Bell Skills
Lisa Bell Education Details
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Marketing -
Journalism
Frequently Asked Questions about Lisa Bell
What company does Lisa Bell work for?
Lisa Bell works for The Kitchen North America
What is Lisa Bell's role at the current company?
Lisa Bell's current role is Influencer Director for Kraft Heinz.
What is Lisa Bell's email address?
Lisa Bell's email address is lisa.bell@gm.com
What schools did Lisa Bell attend?
Lisa Bell attended University Of Detroit Mercy, Michigan State University.
What are some of Lisa Bell's interests?
Lisa Bell has interest in Children, Health.
What skills is Lisa Bell known for?
Lisa Bell has skills like Media Planning, Digital Media, Market Research, Competitive Analysis, Comscore, Media Strategy, Advertising, Content Strategy, Interactive Marketing, Content Development, Social Media Marketing, Media Buying.
Who are Lisa Bell's colleagues?
Lisa Bell's colleagues are Sydney Werner, Sanchia Appachu M, Laura Easton, Jorge Figueroa, Jill Strandquist, Jacqueline Ortiz, Anahi Serapio.
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