Lisa Hoang Email & Phone Number

Santa Clara, CA, US

Raleigh, NC, US

• Create, develop, and continuously improve messaging and marketing materials (e.g., videos, customer success stories, whitepapers, website updates, presentations, etc.) to drive awareness and adoption of Red Hat.
• Lead global initiative for events to promote DEI in program agenda that aligns with the diversity of the audience, increasing diversity in speakers from 2019 to 2021 by 80%
• Evaluate competitive environments and implement appropriate GTM programs that led to ~10,000 new leads since 2020
• Produced a global event series for Red Hat’s customers called Red Hat Coffee Hours (20 episodes, 3 seasons) that brought in $32M in pipeline and $5.8M won since it’s launch Aug 2020. Learn more at red.ht/coffeehour

Ashburn, Virginia, US

• Spearhead all marketing initiatives by creating a comprehensive marketing and aligned strategy marketing plan to support Sales and Business Development in lead generation in B2B segments
• Execute all Go-To-Market campaigns and be accountable for measuring and reporting on campaign results
• Manage the creation of all marketing collateral
• Lead SEO strategy and implementation
• Manage the marketing budget for all staffing, resources, and capital purchases
• Collaborate with strategic technology partners such as VMware, Nimble, Zerto, and Veeam to create joint collateral, campaigns, and events to generate leads

San Francisco, CA, US

• Created metrics to improve effectiveness of events, significantly improving ROI for Sales
• Processed, qualified and tracked leads obtained at events and other marketing channels through using Salesforce.com; managing over 2000 qualified leads since 2013 and facilitating processes to convert leads into.
• Planned and successfully executed an average of 35 live events annually; personally coordinated event logistics, set-up publicity, advertising, and social media; developed and produced collateral material
• Fostered strong relationships with key channel partners in order to optimize delivery and create competitive and sustainable pricing options for marketing products and events, saving the company thousands of dollars.

• Created innovative advertisements for the marketing coordinators of EMCVT clients to implement new promotional marketing campaigns

New York, NY, US

• Launched successful guerilla marketing campaigns using chalking, flash mobs, and unexpected street appearances designed to bring attention to radio station, 99.5
• Executed social media tactics to reach viewership and attract new listeners.
• Provided research and compiled pop culture news targeted towards target audience in the DMV region.

Los Angeles, CA, US

• Pioneered a b2b marketing and sales campaign that has led to a successful music sales business for Filter Magazine