Lisa Mackenzie Email & Phone Number

Chapel Hill, Nc

Market analysis, property evaluation, marketing, staging and preparation for listing; representing buyers in new home searches.

Raleigh-Durham, North Carolina Area

In a consulting role, created the foundation for the permanent Director of Sales and Marketing position. Opened 18 new communities in the Raleigh and Wilmington areas, developed the corporate website along with new branding and implemented brand assets, facilitated model homes, coordinated grand opening events and produced corporate video.

Fundraising and development, implemented Annual Fund Campaign

Led local professional photographer to a nationally established photography studio, growing annual revenues by 300%, while creating the structure to support multiple product lines. Managed sales, administrative and photography staff, client relationships and vendor relationships in a high-volume setting as well as offering educational speaking engagements and a line of support products for professional photographers. Accomplishments include developing and implementing cross-marketing campaign to promote multiple educational offerings, creating and capturing new segments of the photography business; created and marketed new product offerings to increase average client orders by 44%; successfully implemented industry-specific software to reduce cost of sales from industry average of 35% to annual average of 19-22%; negotiated vendor relationships to reduce most significant operating expenses by a total of 82% annually and annual lease agreements by 25% annually; designed a first-of-its-kind educational DVD for professional photographers, currently sold internationally.

Chicago, Il

for revolutionary fitness program specifically targeted to new mothers. Created and implemented a highly customized business focused on the unique social, emotional and physical needs of first-time moms.Employed a two-month marketing and publicity introduction plan resulting in a first-round recruitment of 55 new members (for an outdoor exercise program in urban Chicago in January)Grew client database to over 250 members, and built sales to over $200,000 annually within first three years of business implementationObtained "lead" stories on local news programs for NBC, CBS and ABC Chicago-affiliate stations, as well as WGN News in Chicago.Implemented membership programs and options to provide maximum flexibility and client satisfaction, ensuring the program was a "fit" for nearly every potential memberSuccessful marketing and sale of business to larger existing local fitness company prior to relocation to North Carolina.

Greater Chicago Area

Sales and Marketing for new division of Catalina Marketing introducing revolutionary shelf-edge promotional vehicle. Directed all sales and marketing activities for a start-up manufacturer of niche oriented consumer promotion vehicles in the consumer products industry, managing a staff of more than 50 based throughout the US. Created and implemented all: lead generation, trade advertising and trade shows, accounts development and management, pricing strategies and onsite testing of marketing programs and results reporting vehicles. Worked directly with multiple Fortune 500 consumer products companies including the top four grocery retail chains in the United States. Increased introductory sales from start-up to over $8 million in 18 monthsEstablished test programs with over 20 packaged goods companies, including Coca; Gained test market presence in largest grocery retail chain in the United States (Safeway)Converted test market programs to ongoing client contracts with 85% of all test participantsRecruited, trained and led sales and client management staff of twelve, in addition to managing remote operations staff of fifty throughout the United StatesObtained detailed coverage in top three trade journals during introductory phase of product

Managed client accounts for significant packaged goods companies, creating and implementing promotional programs during the advent of in-store advertising technology. Clients included Kelloggs, Kraft, Kimberly-Clark, Frito-Lay, Coca-Cola and many others.

Chicago Region for revolutionary company marketing electronic promotional programs to significant consumer packaged goods companies. Developed and implemented sales and marketing strategies to generate new client relationships and to grow existing client businesses. Managed team of 12 client service representatives and administrative staff to support ongoing business. Mediated and problem solved for operational cohesiveness between retailer-representative group and client-representative group.Initiated first-time business relationships with four corporate packaged goods companies; to immediately drive $10 million revenue increase during first yearGrew single client business (Kimberly-Clark) from test status to revenue of $12.5 million within two yearsFilled significant gap in revenue resulting from loss of a significant client by immediately filling the category with a competing client, further increasing revenue in this category by 20%Reported client results to generate revenue growth and negotiate additional business to grow sales territory to over $30 million in revenue by second yearIntroduced and employed new sales platform and presentation system to better represent technological capabilities of organization; disseminated and trained sales force in 6 additional offices in the use of this systemRecruited, trained, managed and reviewed client management staff

Bs, Mathematics

Mathematics major with Computer Science and French minors

Master Of Business Administration - Mba