Lisa Anderson Email & Phone Number

Frisco, Texas

Irving, Texas

• Drive customer marketing projects ensuring brand standards are met from timeline development through deployment including budget creation, creative development, and data management on the top three lines of business.
• Contribute to monthly business results meetings by providing campaign data numbers and competitive market insights for the Analytics team.
• Expertise and execution of Peoplesoft, Microsoft Project, and Basecamp software.

Dallas, Texas

• Recruited to manage multiple accounts under new division with revenue of $1 million dollars
• Responsible for project details including, sale cycle, on boarding new clients, account management, internal and external communication, timeline, budget management, utilization, final product delivery and customer.
• Managed multiple project budgets at or below budget consistently
• Responsible for client goals and voice for each project
• Managed internal team including creative, digital, print production and data
• Knowledge and execution of Advantage Agency Management software as well as proprietary measurement and interactive tool

Plano TX

• Responsible for partnering with international beverage company to develop strategic plan for year-long marketing programs under the retainer umbrella of a $15 million budget
• Responsible for working with corporate communications to plan and strategize United Way and Volunteer Program resulting in $3.2 million donated
• Full responsibility for leading and training team of Account Executive and Associate Account Executive
• Collaborated daily with creative team and production team to ensure 30 projects finished on strategy, on budget and on schedule
• Worked with agency partners for merchandising and trade show execution
• Knowledge and execution of proprietary measurement and interactive tool

Dallas/Fort Worth Area

• Responsible for client centered strategic program development including creating communication outlines, strategic briefs and program proposals
• Handled client communication, contract implementation and billing for contracts totaling $250k
• Managed projects from inception through delivery on time and on budget for multiple clients at the same time
• Led team of 7 in designing, producing and implementing online campaigns/email marketing for multiple clients
• Knowledge and execution of proprietary measurement and interactive tool

• Promoted to supervisor of recreation center facility and programs as well as continuing special events responsibilities.
• Managed 30 staff positions including full and part time employees.
• Developed and managed budget totaling over $400,000 and was responsible for all revenue goals.
• Oversaw sponsorship program.
• Grew sponsorship program 35% by expanding market to include major sponsor and giving levels.
• Worked with volunteers to train, manage and empower during events.

M.Ed, Education

Graduate Assistant for Student Life

Bs, Recreation Administration

Activities and Societies: Delta Gamma Sorority Student Foundation Student Association of Campus ActivitiesOutstanding Alumni Award in 1994