Lisa Monahan Email & Phone Number

Austin, Texas Metropolitan Area

Building and executing strategies around our tech stack to improve adoption and helping Pluralsight increase its ROI. My immediate focus was relaunching Highspot in just four months which included:- executing a platform-wide governance policy leading to a 506% increase in governed items - official content cleanup effort which reduced the overall content by 21%- consolidated official spots by 33% to improve findability- enacted dynamically-updated role-based home pages, serving the most vital and relevant content to our Sales and Success teams - trained entire user base on Highspot features such as pitching and digital rooms- back-end group automation for increased targeting for content and reporting

Pflugerville, Texas, United States

- Oversaw management and growth of the Pecan Street Collective outdoor market, demonstrating effective leadership that tripled the number of vendors and market profits.- Executed comprehensive marketing strategies, seeking and onboarding new vendors to expand market participation.- Led copywriting efforts for email blasts and social media campaigns, contributing to the effectiveness of promotional activities and enhancing the event’s overall marketing impact.

Austin, Tx

Austin, Tx

Working in Sales Enablement for the SMB Business Unit focused on driving efficiency and strategy behind the platforms that drive our sales efficiency. Achievements in my role here include:- Spearheaded strategic initiatives in Highspot, Outreach, and Revenue.iO to support SMB sales and global content, contributing to increased sales efficiency and pipeline growth.- Developed and implemented a comprehensive Enablement strategy around Outreach, collaborating closely with sales leaders to align goals and analyzing sales tool data for program enhancements.- Successfully bridged communication gaps between teams, strengthening partnerships and enhancing support for sales initiatives.- Played a key role in driving a results-oriented approach to support sales, with a focus on data analysis, program improvements, and cross-functional collaboration.

Pflugerville, Tx

- Owned and operated a successful custom boutique sewing business on an Etsy online storefront and as a local market vendor while handling all aspects of production.- Developed and maintained a strong brand identity, including logos & social media management to boost brand visibility.- Fostered positive client relationships through effective communication and satisfaction-focused practices.

Managed all hosting, recording, editing, and distribution of two comedy podcasts. Managed social media accounts, wrote copy for episode descriptions, developed all branding (No Skips), and developed a strong following for each show. “No Skips” has 58,000+ plays (avg. 1,027 listens per ep), and “90’s Court” has ~ 54,000 plays (avg. 267 listens per ep).

Redmond, Wa

- Orchestrated the development of targeted marketing strategies to penetrate new industries, including Higher Education, Pharmaceutical, and Legal for Concur’s Travel & Expense SaaS solution.- Played a key role in enabling sales teams through the creation of sales enablement materials, ensuring effective communication of product value propositions.- Collaborated closely with product and sales leadership in cross-functional strategizing to drive successful market entry and expansion.

Redmond, Wa

• Managed email marketing campaigns utilizing Eloqua and Salesforce, optimizing engagement & conversion rates.- Hosted industry webinars in collaboration with partners and clients to enhance brand visibility & generate leads.- Provided crucial sales support and conducted data analysis, delivering ongoing reports to upper management and sales directors.- Successfully transformed substantial lead generation bugets into streamlined and effective financial pipelines.

Denton, Texas, United States

As the part-time Media Coordinator at Faith UMC, I translate the sermon into meaningful and engaging graphics to compliment the weekly message for worship services. This includes creating graphics in the Adobe Creative Suite and editing videos as needed in multiple video editing programs. I handle most graphic design needs of the church as well as event photography for the website.

Wylie, Texas, United States

I managed marketing functions within the company including development of copy, creation of newsletters, selling our company’s social networking platform, communicated with clients and vendors, and handled conferences from beginning to end. I also ran the company’s social networking site, Banktastic, and managed a community of almost 1000 members. I also blogged, handled member relations, and produced multiple webshows for Banktastic.

Dallas, Texas, United States

Designed, produced, and marketed digital marketing flyers for large multi-family real estate units in the DFW Metroplex. Also developed and did copywriting for other marketing and advertising materials as needed.

Denton, Texas, United States

Created and distributed all promotional and sales materials for the Fry Oil to Fuelsales team as well as the Denton branch of Biodiesel Industries. Conducted data analysis of the success of the program and communicated findings to leadership.

Denton, Texas, United States

I worked to reposition the company by developing new advertising and marketing strategies. I also created promotional events and managed all media relations for the company.

Denton, Texas, United States