Lisa Mccomb Email & Phone Number

Elmhurst, Il, Us

Rosemont, Il

Senior lead of the Newsroom, accountable for multi-stakeholder, proactive and responsive storytelling for the dairy community and consumers, generating real-time insights and intelligence, taking action on key issues. Lead the team accountable for earned, owned and paid content across all channels.Board member for the Animal Agriculture Alliance.

Mcdonald'S Usa, Oak Brook, Il

I am a spokesperson for McDonald’s USA to the news media and other external audiences, representing the brand to media outlets including The Wall Street Journal, The New York Times, Associated Press, Reuters, CNBC, CNN, USA Today and many others.I work to share accurate and compelling information about McDonald's across the United States with traditional and social media journalists. I protect the brand by managing issues that arise in the media by gathering and sharing the facts. Supporting our communications partners across the country with their local market media strategies is also a priority.I also support the public relations team by helping to execute media strategies that drive awareness and advocacy for our brand and our food.

As a member of the Global External Communications team, I am a spokesperson for McDonald’s to the news media and other external audiences. We provide strategic leadership on a broad range of issues that impact the brand, as well as create news opportunities to communicate the facts about McDonald’s and to showcase our people, our business, and our values. We also support our communications partners in every area of the world with strong, two-way dialogue on issues and opportunities, and we collaborate with McDonald’s leaders and experts across all departments to develop the most effective media strategies. We represent McDonald's on the front lines with global media, including such high-profile news leaders as The Wall Street Journal, The New York Times, Associated Press, Reuters, CNBC, CNN, BBC, The Economist, Financial Times, and many others.I also help drive our media strategies around our public relations programs for the Olympics and World Cup.

Increased brand recognition by 137 percent over previous year through pro-active media relations.Scriptwriter for company founder and executives. Developed relationships with food editors, feature reporters, lifestyle editors, business reporters, broadcasters and producers by acting as lead media resource and spokesperson.Provided ongoing crisis and issues communications, crisis plan development and media training of management.Introduced a best-selling book about the company, published by Doubleday. Participated in 12-city book signing and media tour, 20-station satellite radio tour. Stories read by 15 million. Activities drove book to #8 on New York Times How To/Advise best seller list and #3 on Wall Street Journal business books best seller list. Managed charitable giving campaigns with the American Cancer Society and America’s Second Harvest. Raised nearly $15 million.Managed Corporate Communications staff of ten.