Lisa Carter Email & Phone Number

United States

Drives the consistent use and delivery of digital marketing technology, processes and tactics to generate demand and grow the Sales funnel by advancing awareness of the company’s full portfolio of solutions leading to enhanced brand awareness in the market and contributing to both top and bottom-line profitable growth.

Collaborate with Power business development and technology teams to develop compelling content (website content, videos, graphics, podcasts, webinars, sales collateral, whitepapers and articles) that conveys the value proposition for renewable energy engineering, construction, procurement (EPC) and services projects.Responsible for distributing the renewable energy value proposition into the market through channels including organic search, email, social media, paid media, trade… Show more Collaborate with Power business development and technology teams to develop compelling content (website content, videos, graphics, podcasts, webinars, sales collateral, whitepapers and articles) that conveys the value proposition for renewable energy engineering, construction, procurement (EPC) and services projects.Responsible for distributing the renewable energy value proposition into the market through channels including organic search, email, social media, paid media, trade publications, associations and events across the Americas, Asia and Europe.Leading the implementation of a new segmentation and opt-in strategy as part of a new marketing automation implementation (Eloqua).Manage and provide strategic oversight for a team of two marketing and communications specialists. Collaborate across business units (Telecommunications, Management Consulting & Water) and with corporate marketing to develop integrated marketing programs. Show less

Overland Park, Ks

Led integrated campaign planning and execution across seven major markets with annual budget of $4MM. Tactics included account-based marketing, social media, search engine marketing, digital/print advertising, OOH, broadcast, email marketing (Pardot), paid lead generation, events/tradeshows and partner co-op programs.Managed a team of three direct reports who supported demand generation, events and marketing operations. Managed the redesign and development of the company’s… Show more Led integrated campaign planning and execution across seven major markets with annual budget of $4MM. Tactics included account-based marketing, social media, search engine marketing, digital/print advertising, OOH, broadcast, email marketing (Pardot), paid lead generation, events/tradeshows and partner co-op programs.Managed a team of three direct reports who supported demand generation, events and marketing operations. Managed the redesign and development of the company’s website (Sitecore and WordPress) with goals of reflecting a new messaging strategy, improving usability and increasing engagement and conversion rates.Managed the work and relationships with the company’s agencies who supported messaging, content development, paid media, search engine marketing, email marketing and social media.Contributed to development of the messaging strategy that defined brand position, value propositions and audience segmentation which created consistent messaging within the company and across all external channels.Contributed to behavioral lead scoring and progressive profiling model using Pardot in an effort to improve targeting and accelerate nurture paths.Presented KPI reporting (i.e. engagement, opportunities, bookings and revenue) to executives and sales organization. Show less

Lead strategic planning and execution of integrated marketing campaigns through multiple channels including web, social media, email, search engine marketing, public relations, and digital mediaResponsible for the development and mentorship of junior level team members, including knowledge transfer, process and procedure training and setting goal expectationsPrepare budgets, estimates, and billing for assigned portfolio of accounts Develop incremental revenue… Show more Lead strategic planning and execution of integrated marketing campaigns through multiple channels including web, social media, email, search engine marketing, public relations, and digital mediaResponsible for the development and mentorship of junior level team members, including knowledge transfer, process and procedure training and setting goal expectationsPrepare budgets, estimates, and billing for assigned portfolio of accounts Develop incremental revenue opportunities with existing clients within managed portfolios and present all agency work in a clear and persuasive way Show less

Kansas City, Missouri Area

Kansas City, Missouri Area

Led several large scale website development projects of various duration and levels of technical complexityInvolved in planning and discovery, budgeting, scheduling, and problem solving while establishing direction and aligning and motivating teams to produce innovative technology solutions for clients Gained a solid understanding of all activities that occur throughout the software development lifecycle

Kansas City, Missouri Area

Focus in collaborating with clients in the hospitality and travel industry to create printed promotional materials to market properties Promote brand-approved marketing materials for Doubletree, Embassy, Wyndham and Holiday Inn featured on toolkit websites hosted by our agencySpecialize in selling Search Engine Marketing (SEM) campaigns to hotel groups and Destination Marketing Organizations in North America and CaribbeanManage the MMG_Search and MMG_Works twitter… Show more Focus in collaborating with clients in the hospitality and travel industry to create printed promotional materials to market properties Promote brand-approved marketing materials for Doubletree, Embassy, Wyndham and Holiday Inn featured on toolkit websites hosted by our agencySpecialize in selling Search Engine Marketing (SEM) campaigns to hotel groups and Destination Marketing Organizations in North America and CaribbeanManage the MMG_Search and MMG_Works twitter accounts by posting relevant articles and interacting with other travel related accounts in order to increase followers Show less

Actively solicit new business and respond to RFPs by preparing proposals to showcase the propertyResponsible for selling in Sports, Education, Religion, Social, Medical, Healthcare, Bioscience/Research, Tour and Entertainment market segmentsCreating and maintaining relationships throughout the city by attending Chamber of Commerce, OPCVB, Rotary and KCCVA events

M.B.A., Marketing

B.A., Pschology