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Leads integrated marketing planning and execution through tactics including web, social media, email, search engine marketing, digital and print advertising, OOH, broadcast, events/memberships, partner/co-op programs and sponsorships.Builds and manages Account-Based Marketing programs in partnership with sales leadership, supporting target accounts with multiple, personalized touch points including IP and cookie-based advertising, direct mail, email and social connections. Effectively scopes, plans, and manages the execution of large scale website development projects often using multiple technologies, CMS’s, and integrating with several third parties. Manages and mentors professionals as well as leads teams through execution of integrated marketing campaigns to exceed expectations.
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Director Of Digital Marketing & Operations - Enterprise MarketingBlack & Veatch Jan 2022 - PresentUnited StatesDrives the consistent use and delivery of digital marketing technology, processes and tactics to generate demand and grow the Sales funnel by advancing awareness of the company’s full portfolio of solutions leading to enhanced brand awareness in the market and contributing to both top and bottom-line profitable growth. -
Senior Marketing Manager, Global Renewable EnergyBlack & Veatch Sep 2019 - Apr 2022Collaborate with Power business development and technology teams to develop compelling content (website content, videos, graphics, podcasts, webinars, sales collateral, whitepapers and articles) that conveys the value proposition for renewable energy engineering, construction, procurement (EPC) and services projects.Responsible for distributing the renewable energy value proposition into the market through channels including organic search, email, social media, paid media, trade… Show more Collaborate with Power business development and technology teams to develop compelling content (website content, videos, graphics, podcasts, webinars, sales collateral, whitepapers and articles) that conveys the value proposition for renewable energy engineering, construction, procurement (EPC) and services projects.Responsible for distributing the renewable energy value proposition into the market through channels including organic search, email, social media, paid media, trade publications, associations and events across the Americas, Asia and Europe.Leading the implementation of a new segmentation and opt-in strategy as part of a new marketing automation implementation (Eloqua).Manage and provide strategic oversight for a team of two marketing and communications specialists. Collaborate across business units (Telecommunications, Management Consulting & Water) and with corporate marketing to develop integrated marketing programs. Show less
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Senior Marketing Manager - Demand Generation & OperationsQts Data Centers Jul 2016 - Sep 2019Overland Park, KsLed integrated campaign planning and execution across seven major markets with annual budget of $4MM. Tactics included account-based marketing, social media, search engine marketing, digital/print advertising, OOH, broadcast, email marketing (Pardot), paid lead generation, events/tradeshows and partner co-op programs.Managed a team of three direct reports who supported demand generation, events and marketing operations. Managed the redesign and development of the company’s… Show more Led integrated campaign planning and execution across seven major markets with annual budget of $4MM. Tactics included account-based marketing, social media, search engine marketing, digital/print advertising, OOH, broadcast, email marketing (Pardot), paid lead generation, events/tradeshows and partner co-op programs.Managed a team of three direct reports who supported demand generation, events and marketing operations. Managed the redesign and development of the company’s website (Sitecore and WordPress) with goals of reflecting a new messaging strategy, improving usability and increasing engagement and conversion rates.Managed the work and relationships with the company’s agencies who supported messaging, content development, paid media, search engine marketing, email marketing and social media.Contributed to development of the messaging strategy that defined brand position, value propositions and audience segmentation which created consistent messaging within the company and across all external channels.Contributed to behavioral lead scoring and progressive profiling model using Pardot in an effort to improve targeting and accelerate nurture paths.Presented KPI reporting (i.e. engagement, opportunities, bookings and revenue) to executives and sales organization. Show less -
Account SupervisorMmgy Global Jun 2014 - Jul 2016Lead strategic planning and execution of integrated marketing campaigns through multiple channels including web, social media, email, search engine marketing, public relations, and digital mediaResponsible for the development and mentorship of junior level team members, including knowledge transfer, process and procedure training and setting goal expectationsPrepare budgets, estimates, and billing for assigned portfolio of accounts Develop incremental revenue… Show more Lead strategic planning and execution of integrated marketing campaigns through multiple channels including web, social media, email, search engine marketing, public relations, and digital mediaResponsible for the development and mentorship of junior level team members, including knowledge transfer, process and procedure training and setting goal expectationsPrepare budgets, estimates, and billing for assigned portfolio of accounts Develop incremental revenue opportunities with existing clients within managed portfolios and present all agency work in a clear and persuasive way Show less -
Senior Account ExecutiveMmgy Global Nov 2013 - Jun 2014Kansas City, Missouri Area
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Interactive Project ManagerMmgy Global Sep 2010 - Nov 2013Kansas City, Missouri AreaLed several large scale website development projects of various duration and levels of technical complexityInvolved in planning and discovery, budgeting, scheduling, and problem solving while establishing direction and aligning and motivating teams to produce innovative technology solutions for clients Gained a solid understanding of all activities that occur throughout the software development lifecycle
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Field/Search Marketing Sales ExecutiveMmg Worldwide Jun 2009 - Sep 2010Kansas City, Missouri AreaFocus in collaborating with clients in the hospitality and travel industry to create printed promotional materials to market properties Promote brand-approved marketing materials for Doubletree, Embassy, Wyndham and Holiday Inn featured on toolkit websites hosted by our agencySpecialize in selling Search Engine Marketing (SEM) campaigns to hotel groups and Destination Marketing Organizations in North America and CaribbeanManage the MMG_Search and MMG_Works twitter… Show more Focus in collaborating with clients in the hospitality and travel industry to create printed promotional materials to market properties Promote brand-approved marketing materials for Doubletree, Embassy, Wyndham and Holiday Inn featured on toolkit websites hosted by our agencySpecialize in selling Search Engine Marketing (SEM) campaigns to hotel groups and Destination Marketing Organizations in North America and CaribbeanManage the MMG_Search and MMG_Works twitter accounts by posting relevant articles and interacting with other travel related accounts in order to increase followers Show less -
Outside Sales ManagerDoubletree Hotel Overland Park Mar 2007 - May 2009Actively solicit new business and respond to RFPs by preparing proposals to showcase the propertyResponsible for selling in Sports, Education, Religion, Social, Medical, Healthcare, Bioscience/Research, Tour and Entertainment market segmentsCreating and maintaining relationships throughout the city by attending Chamber of Commerce, OPCVB, Rotary and KCCVA events
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Sales Coordinator/Admin AssistantDoubletree Hotel Overland Park Sep 2005 - Mar 2007
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Executive Receptionist/Catering CoordinatorDoubletree Hotel Overland Park Jun 2005 - Sep 2005
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Banquet Manager/ServerRitz Charles 2002 - 2005
Lisa Carter Skills
Lisa Carter Education Details
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Marketing -
Pschology
Frequently Asked Questions about Lisa Carter
What company does Lisa Carter work for?
Lisa Carter works for Black & Veatch
What is Lisa Carter's role at the current company?
Lisa Carter's current role is Director of Digital Marketing & Operations - Enterprise Marketing.
What is Lisa Carter's email address?
Lisa Carter's email address is lc****@****bal.com
What is Lisa Carter's direct phone number?
Lisa Carter's direct phone number is +181686*****
What schools did Lisa Carter attend?
Lisa Carter attended Rockhurst University, The University Of Kansas.
What skills is Lisa Carter known for?
Lisa Carter has skills like Marketing, Sales, Management, Trade Shows, Proposal Writing, Social Media, Salesforce.com, Advertising, Event Planning, Marketing Strategy, Collateral, Hospitality.
Who are Lisa Carter's colleagues?
Lisa Carter's colleagues are Brecheisen Shelia, Crystal Brown, James Fuller, Deshawn Williams, Abhimanyu Mole, Zack Subramaniam, Adam Norfolk.
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