Leads integrated marketing planning and execution through tactics including web, social media, email, search engine marketing, digital and print advertising, OOH, broadcast, events/memberships, partner/co-op programs and sponsorships.Builds and manages Account-Based Marketing programs in partnership with sales leadership, supporting target accounts with multiple, personalized touch points including IP and cookie-based advertising, direct mail, email and social connections. Effectively scopes, plans, and manages the execution of large scale website development projects often using multiple technologies, CMS’s, and integrating with several third parties. Manages and mentors professionals as well as leads teams through execution of integrated marketing campaigns to exceed expectations.
Listed skills include Marketing, Sales, Management, Trade Shows, and 10 others.