Drives broader awareness of the hospital, its programs, its advocacy, insights, and purpose. A member of both the Hospital & Foundation teams, responsible for managing the development and implementation of Casey House’s external and internal communications strategies and public policy work.Leads the communications team to support people living with and at risk of HIV, raise brand awareness to encourage clinical referrals, influence, and increase philanthropy in support of Casey House.

Drives broader awareness of the hospital, its programs, its advocacy, insights, and purpose. A member of both the Hospital & Foundation teams, responsible for managing the development and implementation of Casey House’s external and internal communications strategies.Leads the communications team to support people living with and at risk of HIV, raise brand awareness to encourage clinical referrals, influence, and increase philanthropy in support of Casey House.

• Engages stakeholders through internal & external communications for Casey House's hospital and Foundation • Leads promotion and media relations for Casey House Foundation fundraising events, including Art With Heart and June's HIV+ Eatery• Responsible for external communications, including corporate website and social media accounts: Instagram; Twitter; Facebook; LinkedIn• Edits, writes & oversees production of impact report• Works collaboratively with programs, committees & services to identify and help manage communication issues & opportunities• Developed and executed communications for three-pronged organization-wide transition for internal and external stakeholders keeping people informed and engaged• Instigated a year-long story telling theme in marketing and communications materials- ‘HIV is only part of the story’• Writes speeches for CEO, CDMO and board members• Oversaw development of new logo and brand guidelines, developed launch plan• Turned event focused e-blasts into fortnightly e-newsletter with mission driven messaging: 3000 subscribers, averaged 24% open rate and 2% click rate

Leading Casey House Foundation as the team works to raise funds in support of Casey House's compassionate care that transforms lives.

• Marketed services & fundraising activities to internal and external audiences• Edited, wrote & oversaw production of thrice yearly print newsletter, circulation 500 & bi-monthly electronic bulletin: 500 subscribers, averages 45% open, 20% click through• Increased presence on Twitter, accumulating 100% more followers in a year (127-255), managed Facebook account, and local website content• Strengthened the impact of organizational message with visual imagery• Developed positive relationships with clients, volunteers & board members; reaching out to them for quotations and stories to tell• Collaborated effectively with chapter, provincial & national staff for optimal promotion of education events and client services programs• Wrote speeches, articles, & posts for neighbouring chapters

• Executing communications to internal & external stakeholders: staff, volunteers, members, clients• Developed and implemented Ontario Division communications plan• Editor of MS Ontario newsletter (3 times a year), annual report, & website content• Led development, writing and production of national branding and graphic standards manual, including training and implementation for staff and volunteers • Managed organization of annual general meeting and fall conference for division and chapter leadership volunteers with a committee of staff• Oversaw awareness month activities for Ontario Division & the national office, led the redevelopment of national workbook and materials for divisions and chapters• Wrote for president and CEO, and Ontario Division board chair: editorial letters, scripts and response letters to upset clients concerning sensitive & controversial issues• Engaged chapter network in communications training and best practices development• Managed provincial volunteer awards program: chaired volunteer selection committee, drafted award descriptions and applications, coordinated process, wrote winners’ profiles

• Co-led the Super Cities WALK for MS program, raising $3.2 million gross annually in 33 communities across Ontario; indirectly responsible for 20 additional walks raising over $2 million gross annually• Responsible for marketing, production and communications across Ontario• Recruited, supervised, trained and mentored 13 full-time staff: 1 supervisor and 12 coordinators, invited to mentor a fellow manager• Expanded the Super Cities WALK for MS program, launched walks in 10 new communities, infused the mission into the event and prioritized pledge enhancement • Developed and monitored the Ontario Walk budget including forecasting, estimations and purchases related to the program• Worked extensively with volunteers in local communities • Built strong relationships with key stakeholders by providing support, solving problems, guidance and recognition of volunteers, fundraisers, donors, staff and sponsors• Managed 3 MS Bike Tours which raised in excess of $1 million gross, supervising 2 staff and chaired six person volunteer committee (2006-2007) • Oversaw volunteer resources department, including supervision of 2 staff members• Promoted to manager from supervisor after one year

• Interviewed, hired and supervised 13 coordinators• Organized and facilitated all training and orientation for coordinators• Overhauled event manual, a comprehensive resource binder for volunteer committee members and walk staff• Provided training to walk committee volunteers by facilitating monthly conference calls• Coordinated event weekend logistics and supplies for 33 Super Cities walks for MS across Ontario• Coordinated Mississauga Super Cities WALK for MS which raised over $50,000

• Coordinated the Super Cities Walk for MS in 3 distinct communities around Ontario: Mississauga, Newmarket & Sault Ste. Marie• Liaised with volunteer committees in each of the 3 communities to organize the event• Invited to be primary contact with provincial title sponsor, a national grocery chain• Coordinated content and production to create 36 site specific versions of the event brochure alongside program manager