Lisa Mcfarlin Email & Phone Number

Innovative and disciplined Marketing Leader and Strategist with deep experience transforming and invigorating brands, companies and products – from strategy to execution. Leverages skills as top-producing media consultant to connect brands with customer segments and drive revenues. Nurtures and aligns talented and collaborative teams across all disciplines that consistently produce relevant, ingenious, strategic content and messaging. Generates demand for all audiences by deploying insightful marketing initiatives that deliver measurable marketing and revenue returns. CORE COMPETENCIES:Leadership • Strategic Planning • Sales • Coaching & Mentoring • Marketing Strategy & Execution • Brand Development & Management • Digital Marketing • Marketing Communication • B2B & B2C • Product Positioning • PR & Communications • Marketing Analysis • Advertising • CPG • Customer Insights • Market Research • Market Segmentation • Marketing Operations • Interpersonal Skills • CRM • Experiential Marketing • Sponsorships • Event Production • Media Planning • Content Creation • Creative DirectionSELECTED INDUSTRY EXPERIENCE:Restaurant Chains • Financial Services • Tourism • Lodging • Hospitality • Entertainment • Retail Chains Healthcare • Hospitals & Health Systems • Apparel & Foowear • Automotive • Technology • Consumer Products • Luxury Goods • Travel • Legal • Sports • Consumer Services • Wine & Spirits • Music • Medical • Education PROFICIENCIES:MS Word • Excel • PowerPoint • WideOrbit • Marketron • Efficio • Scarborough-Nielsen • Salesforce

Listed skills include Leadership, Direct Marketing, Media Buying, Product Positioning, and 40 others.