Lead the execution and operationalization of TELUS' Dealer Evolution 2025 project.

Lead a team that supports driving TELUS' Mobility Solutions strategic agenda.

Supporting the Office of the President of TELUS Mobility Solutions, our team delivers strategic performance reports and projects to drive sustainable, profitable growth and innovation.

Work on key strategic initiatives including executive level forums; collaborate with key project teams across the organization, connecting the dots between day to day activities and the broader TELUS strategy.

Responsible for driving new business outreach, including establishing targets, identifying strong leads and initiating contact. I cultivate and foster relationships with key decision makers within organizations that are fit for collaboration with Upstream video creations.

Beginning in 2016, Google established its presence in the consumer hardware market. Pixel smartphone, Google Home, and Google mesh Wifi routers among others, were integrated into the ecosystem to provide customers a seamless user-centric experience. - Led the end-to-end operations of Google Canada’s retail presence, owning the national operations and budget to drive product awareness, in-store traffic, sales, and brand advocacy - Localized Google’s global retail marketing agenda down to store level by designing a tiered community engagement strategy: (i) product workshops, (ii) parent-kid focused activities, (iii) elaborate digital and social-media influencer events to narrate a compelling brand story; traffic increased +50% in subject stores- Spearheaded the execution of promotions, sales associate training and development initiatives by ensuring alignment of key cross-functional stakeholders - vendors, agencies, partner retailers, and internal teams- Established a strategically cadenced feedback circle for customer and sales associate channels, optimizing learnings and best practices to drive product advocacy; generated an average of +65 NPS score- Collaborated with sales, partner marketing, finance teams to develop quarterly and annual business review KPI tracking measures

BATL (Backyard Axe Throwing League) offers a uniquely casual urban venue to experience the thrill of axe throwing.- Oversaw development and execution of multi-channel marketing and engagement strategy; aligned growth for brand by making data-driven decisions, measuring ROI, competitive & industry trend assessments- Developed SEO, Google AdWord, Facebook marketing strategies to increase brand awareness by ~45%- Facilitated customer & staff ideation sessions to ensure end-user brand alignment & collaborative growth innovation- Selected partnerships for community involvement, pitched strategy to senior investors and gained buy-in- Liaised among location GMs to ensure team training & development strategy matched brand as scaling ensued- Engaged with external stakeholders (Business Development Canada) to encourage additional investments

• Full responsibility of P&L, managed sales floor staff and managers to generate average weekly store sales of $50,000 • Forecasted quarterly results and developed plans to increase Key Performance Indicators (ATV, ATU, credit blend) • Built development plans for all direct reports; three internal promotions resulted from performance management• Streamlined operational costs such as payroll, supplies budget, and maintenance to run a more efficient store• Awarded Outstanding Achievement in Visual and Commercial Excellence, Customer Pathways Efficiencies

• Sales growth of over 300% from 2010 to 2012• Trained, developed, and motivated staff to drive sales averaging $130,000 per day• Managed a team of 20 Assistant Managers and over 200 part-time associates in the 37,000 sq.ft flagship store• Selected as a New Store Opening team member, helping oversee set-up of Dusseldorf and Amsterdam stores• Communicated in both English and Italian languages to support employees and liaise with US headquarters

• Translated press materials and web content for external online site generating over $1.5 million in sales revenues• Collaborated with Los Angeles Much Love Animal Rescue for Dsquared2 loves Much Love project: branded dog collar and leash sets sold on Yoox.com, online sales increased by 10% post launch• Secured relationships with International and Italian press to encourage coverage and favorable fashion show reviews

• Researched and analyzed new client business proposals, key contributor for Aviva and Stitch-It pitches• Helped implement seasonal Tim Horton’s Food, Hot and Cold Beverage and Camp Fund Charity campaigns from briefing to air; total annual advertising budget over $190 million• Coordinated press releases of company awards, upcoming events and new campaigns