Lisa Mcmath Email & Phone Number

With nearly 30 years of experience in all aspects of marketing, I have deep roots in advertising agencies and design firms. I began as a baby copywriter, soon opened my own freelance marketing company, and have never wanted for interesting work since. Naturally curious, I’ve ridden every wave and done just about everything, adding to my skill set along the way.I’ve worked with and for some of the area’s best talent, and consider myself part of that club. Most are like me – independent, seasoned and ready to tackle big initiatives, working side by side with each other and our clients.What I do:• Branding engagements, strategic marketing plans, positioning and messaging• Writing and implementing everything that falls out of those transformational efforts (think websites/SEM, digital marketing, social, collateral, print, video, naming/tags, broadcast…)• Managing integrated marketing communications as an out-of-house marketing director• If needed, assembling and managing a senior team of marketing partners who share my high standards and work ethicWhat I’m known for:• A quick study of complex topics who can translate info into fresh, concise messaging• Curious, flexible and practical• A cross-specialist who fills multiple roles to address client pain points• Gets the job done and done well (that means on message, on time and on budget)Why I do it:After working with a huge variety of b2b and b2c enterprises, I still get a thrill learning about businesses and market niches. Nearly every day, I experience an ah-ha moment, whether that’s examining a clever piece of technology, scoping out a faraway city or slipping into the mindset of a likely prospect. That jolt is precisely why I remain a generalist, dabbling in a wide range of industries and communications vehicles. You’ll find I’m a quick and eager learner of complex topics—and that I can translate that information into messaging that’s fresh, compelling and concise.

Listed skills include Copywriting, Creative Direction, Integrated Marketing, Email Marketing, and 20 others.

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  University Of Colorado Boulder

  Advertising/Journalism & Psychology