Lisa Frerichs Email & Phone Number

Ames, Iowa, United States

* Lead team tasked with fellowship recruitment, external communication, large- and small-scale event planning and execution, award oversight, and community relations* Facilitate administration of Krell's James Corones Award in Leadership, Community Building and Communication (since formulating and implementing the nomination and selection process in fall 2018)* Serve as Krell's staff liaison to the Department of Energy (IDEAS-ECP)/National Science Foundation Better Scientific Software Fellowship (BSSwF) team; facilitate bi-weekly committee calls, communicate with fellows regarding milestone deliverables, and oversee deployment of application selection stages (since June 2020)* Execute or provide managerial oversight of previous Krell position tasks below* Proficient with and support others in using Microsoft Suite (Word, Excel, PowerPoint, Access), Adobe Photoshop, Drupal, HTML, SurveyMonkey, MailChimp, JIRA, Slack, Monday.com and Google collaboration tools

Ames, Iowa

* Establish trust, build rapport and strengthen relationships with Department of Energy (DOE) laboratory staff, program fellows and alumni, and other key constituents* Draft and send communication intended to inform and engage audiences of 10 to 10,000+* Recruit and manage workflow of annual groups of more than 75 total volunteers serving on multi-stage screening and selection committees* Contribute to the development of agendas and programming for annual meetings hosted at various U.S. locations* Streamline data collection and route internally/externally in preparation for print, online and presentation materials* Develop and adapt processes and materials in response to internal, advisory committee and survey feedback* Maximize use of data and technology in refining internal/external workflows and information delivery* Manage growing alumni database and follow up with individuals regularly to verify and update information* Oversee professional service vendors (graphic design, mail house, photography, print, research) to ensure on-spec and on-time execution of projects* Collaborate with communications, program and event planning staff to plan projects, build timelines and better connect with audiences* Work closely with IT team to enhance existing databases, web platforms, applications and workflow tools* Query, export, interpret and format data for presentations and reports at various levels* Establish and maintain brand identities for multiple programs across several platforms* Serve as staff coordinator for longitudinal studies of program fellows, alumni and long-term impact: refine and administer surveys; collect and lead internal team in coding curriculum vitae data; communicate with fellows and alumni to maximize participation and ensure representative feedback; edit document drafts and liaison between Krell and contracted research firm, Westat* Work independently and manage multiple high-level projects at any given time

Ames, Iowa

* Edit corporate and client communication for consistency in alignment with established style guidelines * Manage long-term corporate initiative to document, catalog and centralize core business processes and procedures* Contribute to migration of corporate and program websites from S/HTML to Drupal, with a focus on content refinement, image selection, data integration and functionality* Oversee staff contributions relative to day-to-day content and design of corporate and client websites* Secure and synthesize data key to successful planning and execution of client events and business functions* Draft and promote releases aimed at recruiting, informing and promoting client groups* Manage design and dissemination of annual corporate (report 2009-2013) and client (DEIXIS magazine 2010-2014) publications* Evaluate and innovate annual fellowship recruitment mailings to streamline content creation, list development and accuracy of data, component sourcing and printing, vendor oversight, and timely production

Ankeny, Iowa

* Lead the development and daily management of a multi-regional (U.S., Latin America, Europe, Asia), database-driven and customer-focused website* Directed internal and agency teams in the development of "Keep It Real" marketing campaign to include talking points, brochures, advertisements, trades how graphics, package labels, SWAG and customer support materials* Coordinated a professional photo shoot to curate an in-house gallery of food images used to illustrate applications for Proliant's animal-based stock, broth, flavor and fat ingredients* Used Google Analytics, custom 1-800 number, custom URLs and other tools to track inquiries and and sales activity derived from marketing campaigns and promotions* Oversaw development and distribution of multiple direct mail efforts* Authored, defended, managed and regularly reviewed an annual departmental budget of $200,000 along with a corresponding annual strategic plan to direct marketing projects and resources* Collaborated with trade publication and media contacts to place advertisements and pitch/contribute to story ideas* Planned and managed all aspects of exhibiting at up to six industry trade shows per year* Staffed exhibits alongside sales team and joined representatives on U.S. sales calls* Completed Miller & Heiman Strategic Selling and Conceptual Selling training courses * Spent time at company manufacturing locations in Iowa, Spain and Denmark; collaborating with staff and developing an informed understanding of raw materials, production processes, quality assurance, packaging and distribution* Supervised marketing intern

Ankeny, Iowa

* Supported sales efforts through direct mail, joint customer calls, tradeshow participation and market research* Facilitated and managed relationships with customer groups, target audiences, vendors and global constituents* Served on and led various interdepartmental teams regarding company business and community service

Ames/Ankeny, Iowa

* Managed customer contacts and activity within contact management database* Maintained relationship with Tier 3 customers and responded to product inquiries resulting from marketing efforts